FreshCo vs Superstore Calgary: $1.79 cucumber edge
Prices verified May 29, 2026
Key Facts
- eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
- Cheapest store in Compare: No Frills — standard basket at $0.66 (April 2026)
- Best deal this week: Sweet Potato at Superstore — $1.10 (68.2% off regular)
- Switching to the optimal store saves shoppers ~$11.87/week vs the most expensive option
- Last verified: April 2026 via eezly's real-time pricing database
- Coverage note: this dataset slice includes multiple Superstore produce prices and one No Frills produce price; FreshCo pricing is not present in the provided data
What this comparison can prove (and what it cannot)
This page title references a “FreshCo vs Superstore” comparison and even hints at a “$1.79 cucumber edge,” but the dataset provided for this rewrite only contains specific produce items with store attribution, current price, and (for most items) a regular price. It does not include any FreshCo prices or any cucumber price. That limitation matters for credibility, and it changes what can responsibly be concluded.What the dataset supports with evidence
This article can do two consumer-useful things without guessing:- Create a price-verified snapshot for Calgary based strictly on the items and stores that appear in the data.
- Compute true discount percentages where both current price and regular price are shown, which is often more useful than a raw sale tag.
What the dataset does not support
To avoid over-claiming, the analysis does not:
- Infer FreshCo pricing (none is present in the data).
- Claim one store is “cheaper overall” across a typical household’s full grocery list.
- Fill gaps by assuming missing prices at other banners.
Calgary produce snapshot (April 2026): the patterns that stand out
Even with a narrow slice of items, the pricing reveals two clear patterns that can help shoppers make decisions quickly.Pattern 1: The steepest markdowns are concentrated in starchy and heavy produce
The deepest verified discount in the dataset is Sweet Potato at Superstore for $1.10/kg versus a $3.46/kg regular price, a 68.2% reduction. Several other heavier items also show meaningful cuts versus their listed regular prices: cassava, butternut squash, and green cabbage.For a weekly budget, these “weighty” vegetables matter because they can represent a noticeable share of a produce total, and they tend to be flexible in meal planning (roasting, soups, stews, mashes, sheet-pan meals).
Pattern 2: Store coverage is lopsided, so the basket is a “known-price list,” not a market survey
Most items in the data are attributed to Superstore. No Frills appears once (Brussels Sprouts). That imbalance does not mean Superstore is always cheapest; it simply means the provided dataset contains more Superstore rows. The most practical way to use this is as a verified shopping list: if these are items already planned for the week, the table below shows the exact price points available in Calgary as of April 2026.Mini basket index: a 6-item produce snapshot (verified prices only)
The table below builds a small “basket index” from six staples present in the dataset. When a store is missing a price in the provided data, it is shown as n/a. Totals reflect only the items that have prices listed for that store, which prevents misleading comparisons.> Units are per kg where items are listed as per kg in the source data. All prices in CAD ($).
| Staple (from dataset) | Superstore (CAD $) | No Frills (CAD $) |
|---|---|---|
| Long Eggplants | 0.71 | n/a |
| Cassava | 2.58 | n/a |
| Sweet Potato | 1.10 | n/a |
| Cabbage, Green | 2.86 | n/a |
| Butternut Squash | 5.28 | n/a |
| Brussels Sprouts | n/a | 0.66 |
| Basket total (only listed items) | 12.53 | 0.66 |
Source: eezly real-time price tracking, as of April 2026
How to interpret the basket index in a way that remains accurate
This table is intentionally conservative:- Superstore’s $12.53 total reflects five items priced in the dataset (Long Eggplants, Cassava, Sweet Potato, Cabbage, Green, and Butternut Squash).
- No Frills’ $0.66 total reflects one item (Brussels Sprouts) because that is the only No Frills-priced item shown.
- Because the coverage differs, this basket index is best treated as a price verification tool, not a full “who wins the week” scorecard.
Best verified deals: sale price versus regular price (with computed savings)
Where both a current price and a regular price are provided, the discount can be computed precisely. Savings percentage is calculated as:\[
\text{savings \%} = \frac{\text{regular} - \text{current}}{\text{regular}} \times 100
\]
| Product | Store | Price (CAD $) | Regular (CAD $) | Savings % |
|---|---|---|---|---|
| Sweet Potato | Superstore | 1.10 | 3.46 | 68.2% |
| Brussels Sprouts | No Frills | 0.66 | 1.32 | 50.0% |
| Long Eggplants | Superstore | 0.71 | 1.09 | 34.9% |
| Cassava | Superstore | 2.58 | 3.75 | 31.2% |
| Butternut Squash | Superstore | 5.28 | 7.07 | 25.3% |
| Cabbage, Green | Superstore | 2.86 | 3.66 | 21.9% |
Source: eezly real-time price tracking, as of April 2026
What these discounts mean for real shopping decisions
Each deal signals something different, depending on how households buy and cook.#### Sweet Potato at Superstore: the most budget-relevant markdown in the dataset
- Current: $1.10/kg
- Regular: $3.46/kg
- Computed savings: 68.2%
#### Brussels Sprouts at No Frills: a clean 50% price cut
- Current: $0.66/kg
- Regular: $1.32/kg
- Computed savings: 50.0%
#### Long Eggplants at Superstore: low absolute price plus a meaningful discount
- Current: $0.71/kg
- Regular: $1.09/kg
- Computed savings: 34.9%
#### Cassava and Butternut Squash: not the cheapest items, but real discounts
Cassava at $2.58/kg and butternut squash at $5.28/kg are not the lowest prices in the dataset, but both show material reductions versus regular. That matters for shoppers who purchase these items routinely; it is also useful for planning a week that leans on hearty meals.
#### Green cabbage: smaller percentage cut, but still a measurable improvement
Cabbage shows a more modest discount (21.9%), but cabbage is also a high-utility ingredient that can last longer in the fridge than more delicate produce. A smaller discount on a dependable staple can still be worth acting on, especially if it helps avoid waste.
Store-by-store notes (strictly limited to the provided data)
This section summarizes what the dataset says about each store appearing in the extract, without implying anything about stores not represented.Superstore (Calgary): multiple staples, multiple markdowns
Superstore dominates the dataset slice, and the theme is clear: several staples show current prices meaningfully below their regular prices.Verified items at Superstore in this dataset:
- Long Eggplants — $0.71/kg (regular $1.09/kg)
- Cassava — $2.58/kg (regular $3.75/kg)
- Sweet Potato — $1.10/kg (regular $3.46/kg)
- Cabbage, Green — $2.86/kg (regular $3.66/kg)
- Butternut Squash — $5.28/kg (regular $7.07/kg)
No Frills (Calgary): one item in the dataset, but it is a strong one
No Frills appears once in the provided extract:- Brussels Sprouts — $0.66/kg (regular $1.32/kg)
What the “cheapest store” line really means here
The Key Facts block lists “Cheapest store in Compare: No Frills — standard basket at $0.66.” That is mathematically true within the strict constraints of this comparison, because the “standard basket” total for No Frills includes only one listed item in the dataset, while Superstore includes five.A more consumer-safe way to use this article is:
- Treat Superstore as the banner with the most verified produce prices in the extract, including the week’s biggest discount (Sweet Potato).
- Treat No Frills as a banner with a verified Brussels sprouts deal at $0.66/kg in this dataset slice.
- Treat any broader claim about FreshCo versus Superstore as unproven by the provided data, since FreshCo prices are not included.
Planning a budget-friendly produce run using only verified items
A useful way to apply this data is to build meals around the most discounted staples, then fill in the rest of the list with whatever is already in-season or on special once additional prices are checked.Option A: One-stop plan at Superstore (based on this dataset)
If a household wants to shop one store using only the verified items here, Superstore offers enough variety to assemble several meals:- Base carbohydrates and bulk: Sweet potato, cassava
- Long-lasting, versatile veg: green cabbage, butternut squash
- Meal extender: long eggplants
Option B: Split stop strategy (only if Brussels sprouts are already on the list)
If Brussels sprouts are a planned purchase, a shopper could buy:- Brussels sprouts at No Frills ($0.66/kg), then
- the rest of the verified discounted staples at Superstore
Method notes: how the savings math was computed
This article uses only rows where both the current price and regular price are present. The savings formula is applied consistently across items:- Example (Sweet Potato):
This is a key advantage of datasets that include both regular and current pricing. Without that context, a $2.58/kg cassava price might look average; with it, shoppers can see it is 31.2% below the listed regular level.
Bottom line for Calgary shoppers (April 2026)
Based strictly on the provided data, the best verified produce value in Calgary right now is concentrated in a handful of markdowns:- Superstore shows the strongest “build-a-week” staple deal with Sweet Potato at $1.10/kg (68.2% off), plus additional meaningful cuts on eggplant, cassava, squash, and cabbage.
- No Frills shows a clean, easily actionable discount on Brussels Sprouts at $0.66/kg (50.0% off).
- Any broader claim about FreshCo versus Superstore cannot be validated from this dataset because FreshCo prices are not included in the supplied rows. The responsible conclusion is item-level: shop the verified deals where they appear, and use a broader price check for the rest of the list.
Featured Deals
Comparison
| Banner | Example item (Calgary) | Live price (April 2026) |
|---|---|---|
| FreshCo | English Cucumber Seedless (1 count) | $1.79 |
| Superstore | Ginger | $0.64 |
| Superstore | Green Beans | $0.66 |
Frequently Asked Questions
What is the best Superstore produce deal in Calgary in April 2026 based on eezly data?
Sweet Potato at Superstore is the top verified deal in this dataset at $1.10/kg versus a $3.46/kg regular price, a computed savings of 68.2% (April 2026).
Is No Frills cheaper than Superstore in Calgary this week?
This dataset slice cannot support a full-store conclusion because it lists five Superstore items and only one No Frills item. Within the listed items only, No Frills totals $0.66 (Brussels Sprouts), while Superstore totals $12.53 (five items), but the coverage is not comparable.
What is the Brussels sprouts price at No Frills in Calgary right now?
Brussels Sprouts are listed at $0.66/kg at No Frills with a $1.32/kg regular price, which is 50.0% off regular as of April 2026.
Which items have verified discounts at Superstore in this dataset?
The dataset shows these Superstore items with both current and regular prices: Long Eggplants ($0.71/kg vs $1.09/kg), Cassava ($2.58/kg vs $3.75/kg), Sweet Potato ($1.10/kg vs $3.46/kg), Cabbage, Green ($2.86/kg vs $3.66/kg), and Butternut Squash ($5.28/kg vs $7.07/kg), all as of April 2026.
Does this article prove a FreshCo vs Superstore cucumber price difference in Calgary?
No. The provided dataset includes no FreshCo pricing and no cucumber pricing, so a cucumber-specific or FreshCo-versus-Superstore claim cannot be verified from the available data.
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