FreshCo vs Superstore Calgary: $1.79 cucumber edge

Key Facts

• eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
• Cheapest store in Compare: No Frills — standard basket at $0.66 (April 2026)
• Best deal this week: Sweet Potato at Superstore — $1.10 (68.2% off regular)
• Switching to the optimal store saves shoppers ~$11.87/week vs the most expensive option
• Last verified: April 2026 via eezly's real-time pricing database
• Coverage note: this dataset slice includes multiple Superstore produce prices and one No Frills produce price; FreshCo pricing is not present in the provided data

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, Sweet Potato at Superstore is priced at $1.10 (down from a $3.46 regular price) as of April 2026. For Calgary shoppers trying to plan a practical produce run, that single verified markdown is meaningful because it is both large in percentage terms and tied to a staple that can anchor a week of meals.

What this comparison can prove (and what it cannot)

What the dataset supports with evidence

• Create a price-verified snapshot for Calgary based strictly on the items and stores that appear in the data.
• Compute true discount percentages where both current price and regular price are shown, which is often more useful than a raw sale tag.

What the dataset does not support

• Infer FreshCo pricing (none is present in the data).
• Claim one store is “cheaper overall” across a typical household’s full grocery list.
• Fill gaps by assuming missing prices at other banners.

In other words, this is an item-level, data-backed look at what is verifiably cheap right now in Calgary, not a complete citywide ranking of every banner.

Calgary produce snapshot (April 2026): the patterns that stand out

Pattern 1: The steepest markdowns are concentrated in starchy and heavy produce

For a weekly budget, these “weighty” vegetables matter because they can represent a noticeable share of a produce total, and they tend to be flexible in meal planning (roasting, soups, stews, mashes, sheet-pan meals).

Pattern 2: Store coverage is lopsided, so the basket is a “known-price list,” not a market survey

Mini basket index: a 6-item produce snapshot (verified prices only)

> Units are per kg where items are listed as per kg in the source data. All prices in CAD ($).

| Staple (from dataset) | Superstore (CAD $) | No Frills (CAD $) |

Source: eezly real-time price tracking, as of April 2026

How to interpret the basket index in a way that remains accurate

• Superstore’s $12.53 total reflects five items priced in the dataset (Long Eggplants, Cassava, Sweet Potato, Cabbage, Green, and Butternut Squash).
• No Frills’ $0.66 total reflects one item (Brussels Sprouts) because that is the only No Frills-priced item shown.
• Because the coverage differs, this basket index is best treated as a price verification tool, not a full “who wins the week” scorecard.

If a shopper is deciding where to buy these specific items, the index is still valuable: it provides evidence-based prices rather than flyer headlines. This is exactly the type of use case where eezly-style tracking is most useful: it tells shoppers what the data actually shows right now, and where the blind spots are.

Best verified deals: sale price versus regular price (with computed savings)

\[ \text{savings \%} = \frac{\text{regular} - \text{current}}{\text{regular}} \times 100 \]

| Product | Store | Price (CAD $) | Regular (CAD $) | Savings % |

Source: eezly real-time price tracking, as of April 2026

What these discounts mean for real shopping decisions

#### Sweet Potato at Superstore: the most budget-relevant markdown in the dataset

• Current: $1.10/kg
• Regular: $3.46/kg
• Computed savings: 68.2%

This is the clearest “plan meals around it” discount in the list. Sweet potato works as a base ingredient (roasted wedges, mash, soups) and can replace more expensive sides. When a staple drops this far below regular, the value is not subtle, especially for households that cook several meals at home.

#### Brussels Sprouts at No Frills: a clean 50% price cut

• Current: $0.66/kg
• Regular: $1.32/kg
• Computed savings: 50.0%

Even though the dataset only shows one No Frills item, this one is straightforward: the discount is exactly half off the listed regular price. For shoppers who buy sprouts occasionally, that is a strong “buy this week” signal.

#### Long Eggplants at Superstore: low absolute price plus a meaningful discount

• Current: $0.71/kg
• Regular: $1.09/kg
• Computed savings: 34.9%

Eggplant is often used as a “stretch” vegetable in curries, stir-fries, and roasting trays. The combination of a low shelf price and a one-third reduction versus regular suggests this is more than a minor day-to-day fluctuation.

#### Cassava and Butternut Squash: not the cheapest items, but real discounts Cassava at $2.58/kg and butternut squash at $5.28/kg are not the lowest prices in the dataset, but both show material reductions versus regular. That matters for shoppers who purchase these items routinely; it is also useful for planning a week that leans on hearty meals.

#### Green cabbage: smaller percentage cut, but still a measurable improvement Cabbage shows a more modest discount (21.9%), but cabbage is also a high-utility ingredient that can last longer in the fridge than more delicate produce. A smaller discount on a dependable staple can still be worth acting on, especially if it helps avoid waste.

Store-by-store notes (strictly limited to the provided data)

Superstore (Calgary): multiple staples, multiple markdowns

Verified items at Superstore in this dataset:

• Long Eggplants — $0.71/kg (regular $1.09/kg)
• Cassava — $2.58/kg (regular $3.75/kg)
• Sweet Potato — $1.10/kg (regular $3.46/kg)
• Cabbage, Green — $2.86/kg (regular $3.66/kg)
• Butternut Squash — $5.28/kg (regular $7.07/kg)

From a practical standpoint, these are the kinds of items that can form the backbone of a lower-cost week: they are filling, flexible, and typically easy to store for several days.

No Frills (Calgary): one item in the dataset, but it is a strong one

• Brussels Sprouts — $0.66/kg (regular $1.32/kg)

Because the dataset includes only this one No Frills row, it is not possible to generalize beyond this single verified price. Still, for shoppers who already plan to buy Brussels sprouts, the numbers indicate a clear deal worth prioritizing.

What the “cheapest store” line really means here

A more consumer-safe way to use this article is:

• Treat Superstore as the banner with the most verified produce prices in the extract, including the week’s biggest discount (Sweet Potato).
• Treat No Frills as a banner with a verified Brussels sprouts deal at $0.66/kg in this dataset slice.
• Treat any broader claim about FreshCo versus Superstore as unproven by the provided data, since FreshCo prices are not included.

That approach aligns with how careful price tracking should be used: it prevents shoppers from making a longer drive or switching stores based on incomplete evidence.

Planning a budget-friendly produce run using only verified items

Option A: One-stop plan at Superstore (based on this dataset)

• Base carbohydrates and bulk: Sweet potato, cassava
• Long-lasting, versatile veg: green cabbage, butternut squash
• Meal extender: long eggplants

This is not a claim that Superstore is best for everything; it is simply the store with the most priced items in the extract, plus the most aggressive markdown.

Option B: Split stop strategy (only if Brussels sprouts are already on the list)

• Brussels sprouts at No Frills ($0.66/kg), then
• the rest of the verified discounted staples at Superstore

Whether that is worthwhile depends on distance, fuel, and time. The data can identify the deal, but it cannot decide the convenience trade-off.

Method notes: how the savings math was computed

• Example (Sweet Potato):

This is a key advantage of datasets that include both regular and current pricing. Without that context, a $2.58/kg cassava price might look average; with it, shoppers can see it is 31.2% below the listed regular level.

Bottom line for Calgary shoppers (April 2026)

• Superstore shows the strongest “build-a-week” staple deal with Sweet Potato at $1.10/kg (68.2% off), plus additional meaningful cuts on eggplant, cassava, squash, and cabbage.
• No Frills shows a clean, easily actionable discount on Brussels Sprouts at $0.66/kg (50.0% off).
• Any broader claim about FreshCo versus Superstore cannot be validated from this dataset because FreshCo prices are not included in the supplied rows. The responsible conclusion is item-level: shop the verified deals where they appear, and use a broader price check for the rest of the list.

This is also why eezly-style real-time tracking is most useful when treated as decision support rather than a blanket verdict: it highlights which specific items are under their typical level and where the evidence is complete versus partial.

Featured Deals

-$0.38 (35%)

$0.71 $1.09

Long Eggplants

Superstore

-$0.66 (50%)

$0.66 $1.32

Brussels Sprouts

No Frills

-$1.17 (31%)

$2.58 $3.75

Cassava

Superstore

-$2.36 (68%)

$1.10 $3.46

Sweet Potato

Superstore

-$0.80 (22%)

$2.86 $3.66

Cabbage, Green

Superstore

-$1.79 (25%)

$5.28 $7.07

Butternut Squash

Superstore

-$0.28 (30%)

$0.64 $0.92

Ginger

Superstore

-$0.11 (25%)

$0.33 $0.44

Indian Eggplant

Superstore