Maxi vs IGA à Québec: fraises à 1,77$ (QC)

April 17, 2026 · 13 min read · QC
programmatic-seoquebec-citystore-comparisonprice-comparison
Prices verified May 8, 2026

Key Facts

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, Maxi is setting the pace on attention-grabbing fruit prices in Québec this week, led by 1 lb strawberries for $1.77, while IGA’s strengths show up more in certain pack sizes and select fruit options, as of April 2026.

This article is a tightly evidence-based comparison: every price cited comes from the provided dataset, and the conclusions are limited to what that dataset can actually support. The main story is straightforward. Maxi is using classic “traffic-driver” fruit pricing (strawberries and cantaloupe) to create an unusually low entry point for fresh produce. IGA, by contrast, appears in the dataset with a larger-format citrus bag, an extra-large honeydew, and two Ataulfo mango listings priced at $1.99 each, with varying regular-price baselines.

What the dataset includes (and what it does not)

The available price list for Québec contains a small set of identifiable items split across the two banners:

Several items include a “regular price observed,” which makes it possible to compute a discount percentage without guessing. That regular price anchor is essential, because a low price is only clearly “a deal” when it is low relative to a typical reference point.

At the same time, shoppers should treat this as a price snapshot, not a full basket comparison across identical UPCs. The two stores do not overlap on the exact same products in the provided list, so any “basket” here is an index built from what is available, not a strict apples-to-apples cart.

Quick comparison: item-by-item prices in Québec (April 2026)

The most practical way to use the information is to see where each store is strongest on the items that actually appear.

Table 1 — Observed prices by store (Québec)

Item (format)Maxi (CAD $)IGA (CAD $)Notes
Strawberries 1LB1.77Maxi listing includes regular price $4.99
Cantaloupe (1 unit)1.99Maxi listing includes regular price $3.99
Orange Seedless 8lbs9.00IGA listing includes regular price $10.00
Yellow Ataulfo Mangoes 1 Count1.99IGA listing includes regular price $3.49
Ataulfo Mango 1 Count1.99IGA listing includes regular price $2.49
| Melon Honeydew Extra-Large 1 Count | — | 4.99 | IGA listing includes regular price $5.99 |

Source: eezly real-time price tracking, as of April 2026

How to read this table: Maxi’s footprint in the dataset is small but extremely aggressive on price. IGA’s items skew toward specific formats (notably an 8 lb citrus bag) and specialty/variety choices (Ataulfo mango variants, extra-large honeydew). None of this proves one store is universally cheaper across all groceries. It does, however, clearly identify where the sharpest fruit deals are concentrated in the observed items.

Basket index: a simple way to compare “what’s cheapest” from the available items

Because identical items are not available at both stores in the provided list, a conventional basket total is not possible. However, it is still useful to build a small “store index” basket using only the items each store actually has in the dataset. This answers a narrower but practical question: If a shopper only buys the items that appear for that banner in the dataset, what does that mini-basket cost?

Table 2 — Mini-basket index by store (non-identical baskets)

StoreItems included (count)Basket total (CAD $)
Maxi23.76
| IGA | 4 | 17.97 |

Source: eezly real-time price tracking, as of April 2026

Important limitation: This index is not a declaration that Maxi is cheaper overall, because the baskets contain different items and different counts. What it does demonstrate is that Maxi’s featured fruit pricing creates a very low-cost produce stop this week, while the IGA items in the dataset include larger or higher-ticket fruit purchases (such as an 8 lb citrus bag and an extra-large honeydew).

Best deals vs regular price: where the discounts are strongest

When regular price is available, discount math can be done cleanly:

This is where the dataset becomes especially decisive. Maxi’s strawberries are not just inexpensive; they are dramatically below the observed regular price in the record.

Table 3 — Deal strength (price vs observed regular price)

ProductStorePrice (CAD $)Observed regular (CAD $)Savings (CAD $)Savings (%)
Strawberries 1LBMaxi1.774.993.2264.5%
Cantaloupe (1 unit)Maxi1.993.992.0050.1%
Yellow Ataulfo Mangoes 1 CountIGA1.993.491.5043.0%
Ataulfo Mango 1 CountIGA1.992.490.5020.1%
Melon Honeydew Extra-Large 1 CountIGA4.995.991.0016.7%
| Orange Seedless 8lbs | IGA | 9.00 | 10.00 | 1.00 | 10.0% |

Source: eezly real-time price tracking, as of April 2026

Key takeaway: The standout gap in the entire dataset is Strawberries 1LB at Maxi for $1.77, reflecting 64.5% off the observed regular price of $4.99. Cantaloupe at $1.99 is also a strong discount at 50.1% off. IGA’s best percentage discount in this list is the Yellow Ataulfo Mangoes 1 Count entry, at 43.0% off.

Category analysis: what the numbers imply for a Québec produce run

This section interprets the dataset conservatively: it highlights what can be concluded from the observed items, and it avoids claims about categories not represented.

Strawberries: the week’s clearest price signal

Strawberries tend to be a high-visibility produce item in Canadian grocery flyers, and they are frequently used as a benchmark for whether a store is pushing hard on weekly promotions. In this dataset, the signal is unusually strong:

The dataset does not include a matching strawberry item at IGA, so it is not possible to quantify the direct price gap between the two banners for that specific SKU. Even so, the magnitude of the discount relative to the observed regular price is large enough to treat it as the week’s defining produce deal in Québec.

Melons: two different products, two different pricing stories

Melons appear in two forms here, and they are not interchangeable:

Mangoes at IGA: two listings at the same price with different baselines

IGA shows two Ataulfo mango entries, each priced at $1.99 per count, but with different observed regular prices:

If the goal is to prioritize the biggest discount, the Yellow Ataulfo listing is the stronger deal in percentage terms. If the goal is simply to buy Ataulfo mangoes at $1.99, both entries support that price point in the dataset.

Citrus in bulk: IGA’s 8 lb seedless oranges

The dataset includes Orange Seedless 8lbs at $9.00 at IGA with an observed regular price of $10.00, a 10.0% discount. This is not a dramatic markdown, but it is a meaningful format difference compared with the rest of the list.

Bulk produce formats can improve household convenience and can reduce the need for mid-week trips. The tradeoff is spoilage risk if consumption is slower than expected. Without a per-kilogram weight conversion (the bag is already a defined 8 lb), the most defensible conclusion is:

Which store should a shopper choose in Québec this week?

Based strictly on the observed items, the decision can be framed as a simple split:

Choose Maxi for the headline fruit bargains

These are the two strongest price signals in the dataset, and they are the clearest candidates for a targeted stop. Even a shopper who primarily buys elsewhere may find it rational to add a quick Maxi visit if strawberries and cantaloupe are on the list.

Choose IGA for specific formats and variety-driven purchases

In other words, the IGA items shown here are less about “door-crasher” pricing and more about having specific produce options in the formats listed.

Practical shopping scenarios (using only the observed items)

This section translates the dataset into realistic use cases without extending beyond it.

Scenario 1: Low-cost fruit week for lunches and snacks

A shopper focused on inexpensive fruit additions would likely prioritize Maxi, because the two Maxi items combine for $3.76 total:

This is the lowest-cost produce stop represented in the available data.

Scenario 2: Stock-up on oranges plus a few specialty fruits

A shopper who wants a bulk citrus bag and also plans to buy mangoes and a honeydew would find those items represented at IGA:

Total for those four items is $17.97. The dataset shows that each of these is below its observed regular price, with the strongest percentage discount on the Yellow Ataulfo mango listing.

Scenario 3: Split trip for maximum discount capture

The dataset supports a simple two-stop strategy for shoppers who are already traveling near both banners:

This is not a claim that the combined plan is always cheapest overall. It is simply the most direct way to capture the strongest deals shown in the observed list.

Methodology and verification notes

In practical terms, eezly’s value here is less about making sweeping claims and more about price-proofing the specific items shoppers care about. When a single fruit item like Strawberries 1LB moves from an observed $4.99 regular price down to $1.77, it becomes a reliable indicator of where the strongest weekly promo pressure is showing up in the tracked data.

Bottom line for Québec shoppers (April 2026)

The dataset’s conclusion is consistent and hard to miss: Maxi owns the week’s most compelling produce deal in Québec with Strawberries 1LB at $1.77, paired with a strong cantaloupe price at $1.99. IGA’s observed items are still discounted versus their regular prices, but the markdowns are generally smaller, and the emphasis is more on specific choices and formats (notably the 8 lb seedless orange bag and the Ataulfo mango listings at $1.99 each).

For shoppers trying to stretch a grocery budget, the simplest action supported by the observed numbers is to treat Maxi as the quick stop for featured fruit bargains, while using IGA selectively for the exact formats shown in the dataset.

Featured Deals

Orange Seedless 8lbs
-$1.00 (10%)
$9.00 $10.00
Orange Seedless 8lbs
IGA
Strawberries 1LB
-$3.22 (65%)
$1.77 $4.99
Strawberries 1LB
Maxi
Cantaloupe
-$2.00 (50%)
$1.99 $3.99
Cantaloupe
Maxi
Melon Honeydew Extra-Large 1 Count
-$1.00 (17%)
$4.99 $5.99
Melon Honeydew Extra-Large 1 Count
IGA
Yellow Ataulfo Mangoes 1 Count
-$1.50 (43%)
$1.99 $3.49
Yellow Ataulfo Mangoes 1 Count
IGA
Ataulfo Mango 1 Count
-$0.50 (20%)
$1.99 $2.49
Ataulfo Mango 1 Count
IGA
Green Leaf Lettuce 1 Count
-$0.50 (14%)
$2.99 $3.49
Green Leaf Lettuce 1 Count
IGA
Melon Honeydew 1 Count
-$1.00 (17%)
$4.99 $5.99
Melon Honeydew 1 Count
IGA

Comparison

BannièreProduitPrix (avril 2026)
MaxiStrawberries 1LB1,77$
MaxiCantaloupe1,99$
IGAOrange Seedless 8lbs9,00$

Frequently Asked Questions

Where can shoppers find 1 lb strawberries for $1.77 in Québec, QC in April 2026?

The dataset shows Strawberries 1LB priced at $1.77 at Maxi in Québec, QC, with an observed regular price of $4.99, which implies a 64.5% discount as of April 2026 (eezly real-time price tracking).

Is Maxi or IGA cheaper for fruit in Québec this week?

Based on the observed items, Maxi has the most aggressive fruit deals, including Strawberries 1LB at $1.77 and Cantaloupe at $1.99. IGA’s listed fruit items are priced higher per item or reflect larger formats, such as Orange Seedless 8lbs at $9.00 and an extra-large honeydew at $4.99 (April 2026).

What is the best discount at IGA in the provided Québec dataset?

The strongest percentage discount at IGA in the provided list is Yellow Ataulfo Mangoes 1 Count at $1.99 versus an observed regular price of $3.49, which is 43.0% off as of April 2026.

How much are seedless oranges at IGA in Québec right now?

The dataset shows Orange Seedless 8lbs priced at $9.00 at IGA in Québec, with an observed regular price of $10.00 (a 10.0% discount) as of April 2026.

Can a true identical basket total be calculated for Maxi vs IGA with this data?

No. The available dataset does not include the same exact items at both stores, so an identical-UPC basket comparison is not possible. Any basket totals presented are mini-basket indexes built only from items observed for each banner (April 2026).

Find the best grocery prices

Compare 196,000+ products across 3,150 Canadian stores.

Compare prices now