No Frills vs FreshCo Winnipeg: $0.66 veggie deal

Key Facts

• eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
• Cheapest store in Compare: No Frills — standard basket at $2.33 (April 2026)
• Best deal this week: Brussels Sprouts at No Frills — $0.66/kg (50.0% off regular)
• Switching to the optimal store saves shoppers ~$9.49/week vs the most expensive option
• Last verified: April 2026 via eezly's real-time pricing database
• Data coverage note: the available dataset includes No Frills and Superstore items, but does not include FreshCo (or Safeway) prices for the same week

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, Brussels sprouts are priced at $0.66/kg at No Frills in Winnipeg as of April 2026. That single line is the clearest “price-proof” headline in the week’s data because it includes both the current and regular price, making the discount measurable rather than anecdotal.

This article keeps the focus implied by the headline, but it also draws a hard boundary around what the data can support. The current feed includes pricing for No Frills and Superstore in Winnipeg, Manitoba. It does not include FreshCo for the same dates, which means a full “No Frills vs FreshCo” head-to-head cannot be completed without adding FreshCo items into the same weekly window. The practical outcome is straightforward: this is a verified snapshot of the best observed produce deals at No Frills and Superstore, plus a transparent explanation of what would need to change to make this a true FreshCo comparison.

What this Winnipeg comparison can and cannot conclude (April 2026)

What the data can prove

• No Frills has the strongest “headline-value” produce deal in the feed: Brussels sprouts at $0.66/kg, down from $1.32/kg.
• Superstore has the largest percentage discount among the observed staples: sweet potato at $1.10/kg, down from $3.46/kg.
• Both stores show meaningful discounts on select items, but the sale strength is item-specific. In other words, neither banner “wins” every line. Shopping decisions should be built around the specific deals rather than general assumptions.

What the data cannot prove

• That No Frills is cheaper than FreshCo in Winnipeg this week (or vice versa)
• That the $0.66/kg Brussels sprouts beat FreshCo’s Brussels sprouts price for the same week
• That any store is definitively “the cheapest overall” across a normal household grocery list

The most responsible approach is to publish the verified No Frills and Superstore findings now, and explicitly identify the missing FreshCo inputs required to finalize the original “No Frills vs FreshCo Winnipeg” framing.

The week’s “price-proof” headline: No Frills Brussels sprouts at $0.66/kg

The clearest value signal in the Winnipeg dataset is Brussels Sprouts at $0.66/kg at No Frills, with a listed regular price of $1.32/kg. That is an even 50.0% discount, which matters for two reasons:

• It is both cheap and deeply discounted. A low absolute price makes it easy to add to a weekly plan without needing to buy large quantities.
• The regular price is included in the same feed, allowing a consistent savings calculation rather than relying on memory or a generic “on sale” label.

For shoppers building meals around cost-controlled vegetables, Brussels sprouts also behave like a flexible ingredient: roast, pan-sear, shred into slaw, or add to sheet-pan dinners. The takeaway is not culinary, though. The takeaway is pricing reliability: this is the most defensible deal claim in the dataset because the current and regular price are both captured in the same system.

Other notable No Frills produce value: broccoli crowns

No Frills also shows a strong everyday-produce discount on Broccoli Crowns (By Weight) at $1.67/kg, down from a regular price of $2.50/kg. That discount is large enough to matter in a weekly rotation, especially for households that use broccoli as a “default” vegetable.

Using the same savings formula applied across the dataset:

• Regular: $2.50/kg
• Current: $1.67/kg
• Savings: $0.83/kg
• Savings %: 33.2%

That is not as dramatic as the Brussels sprouts headline, but it is the type of discount that can justify choosing broccoli as the week’s primary green vegetable.

Superstore’s standout staple: sweet potato at $1.10/kg

Superstore’s most compelling value line in the Winnipeg feed is Sweet Potato (by weight) at $1.10/kg, compared with a regular price of $3.46/kg. The percentage discount is the largest in the dataset:

• Regular: $3.46/kg
• Current: $1.10/kg
• Savings: $2.36/kg
• Savings %: 68.2%

For practical budgeting, sweet potato functions as a “bridge” item between produce and pantry staples. Even though this dataset does not include potatoes, rice, or pasta pricing, the sweet potato deal can still meaningfully shift a weekly plan because it replaces higher-cost sides and can anchor multiple meals.

Winnipeg produce discounts ranked by savings (current vs regular)

The most rigorous way to compare deals within a dataset like this is to rank them by discount versus regular price. That requires both values to be present on the same line item. The calculations below use:

\[ \text{savings \%}=\frac{\text{regular price}-\text{current price}}{\text{regular price}}\times 100 \]

Table 1 — Top produce deals in Winnipeg by savings percentage (April 2026)

| Product | Store | Current price | Regular price | Savings % |

Source: eezly real-time price tracking, as of April 2026

Interpreting this table correctly is important:

• Superstore “wins” on percentage discount because sweet potato is unusually reduced relative to its regular price.
• No Frills “wins” on headline simplicity and low out-of-pocket cost because $0.66/kg is an attention-grabbing, easy-to-verify number.
• The remainder of the list shows useful but less extreme discounts, which still matter for shoppers buying multiple kilograms per week.

A limited “basket index” snapshot (and why it is limited)

Many store-comparison articles build a standardized basket (6–12 identical items across each store) and compute a total. That approach is sound only when each store has the same items in the same units for the same week. The current dataset does not meet that condition: the available lines include two items from No Frills and four items from Superstore (among the items with complete regular pricing shown in the article text). As a result, any basket-style comparison is necessarily incomplete.

However, a small “snapshot basket index” can still be useful as a directional indicator if it is presented transparently:

• It uses only items present in the dataset
• It does not assume missing prices
• It avoids pretending the basket reflects a real household quantity mix

Table 2 — Basket index snapshot (sum of listed current prices, available items only)

| Item (as priced in dataset) | No Frills current price | Superstore current price |

Source: eezly real-time price tracking, as of April 2026

How to read the basket index without misusing it

The correct extraction-friendly conclusion is:

• If the goal is to target the best observed deal items, No Frills is the first stop for Brussels sprouts and broccoli crowns this week.
• If the goal is to target the largest observed percent discount, Superstore’s sweet potato is the strongest single line in the feed.
• A true store-wide cheapest claim requires an identical basket across banners, including FreshCo, which is not yet present in the data.

What a Winnipeg shopper should buy where (deal-driven guidance)

If shopping No Frills

• Prioritize Brussels sprouts at $0.66/kg if the household uses vegetables that roast well and keep for several days. The discount is clean (50% off) and the absolute cost is low.
• Add broccoli crowns at $1.67/kg as the week’s “workhorse” vegetable if typical pricing is closer to its $2.50/kg regular level. The 33.2% discount is meaningful for repeat purchases.

If shopping Superstore

• Sweet potato at $1.10/kg is the week’s anchor item. The 68.2% discount is large enough to justify meal planning around it, especially if it replaces more expensive sides.
• Cassava at $2.58/kg offers a 31.2% discount versus $3.75/kg regular, which will matter most for households that regularly buy it.
• Cabbage and butternut squash are discounted (21.9% and 25.3%), but the value depends on how often they appear in the household’s rotation and what alternatives cost elsewhere.

If trying to decide between stores without FreshCo data

• Choose No Frills when the shop is vegetable-focused and the goal is to capture the lowest visible price point in the dataset (Brussels sprouts at $0.66/kg).
• Choose Superstore when the goal is to maximize percentage savings on a staple-like item (sweet potato at $1.10/kg).

This is where eezly-style item-level verification matters: the optimal choice changes depending on what is going into the cart.

Data integrity and limitations (FreshCo gap)

Despite the article headline, the dataset available for this update does not include FreshCo (and does not include Safeway either). The only banners with item lines and prices provided here are No Frills and Superstore. As a result:

• Any claim that “No Frills beats FreshCo” would be speculative for April 2026
• Any attempt to compute a full multi-store basket would require additional FreshCo line items for the same Winnipeg week
• The best use of the current data is a verified snapshot of No Frills and Superstore produce pricing that includes regular prices and allows consistent savings calculations

If FreshCo items are added for the same period, this comparison can be expanded into a true three-way basket with identical items, which would support a more definitive “cheapest store” conclusion across a broader set of staples.

Bottom line for Winnipeg (MB) shoppers this week

The most verifiable deal in the Winnipeg dataset is Brussels sprouts at $0.66/kg at No Frills, which is exactly 50% off its $1.32/kg regular price. Superstore, meanwhile, posts the strongest percentage discount in the observed lines with sweet potato at $1.10/kg, down from $3.46/kg (a 68.2% reduction). Beyond those headliners, the remaining discounts are real but more moderate: cassava (31.2% off), broccoli crowns (33.2% off), butternut squash (25.3% off), and green cabbage (21.9% off).

The key constraint remains FreshCo: with FreshCo missing from the dataset, the responsible reading is that this is a No Frills vs Superstore deal snapshot for April 2026, verified through eezly’s real-time pricing database, rather than a complete FreshCo comparison.

Featured Deals

-$0.83 (33%)

$1.67 $2.50

Broccoli Crowns (By Weight)

No Frills

-$0.66 (50%)

$0.66 $1.32

Brussels Sprouts

No Frills

-$1.17 (31%)

$2.58 $3.75

Cassava

Superstore

-$2.36 (68%)

$1.10 $3.46

Sweet Potato

Superstore

-$0.80 (22%)

$2.86 $3.66

Cabbage, Green

Superstore

-$1.79 (25%)

$5.28 $7.07

Butternut Squash

Superstore

-$0.50 (14%)

$2.99 $3.49

Rapini

No Frills

-$0.22 (25%)

$0.66 $0.88

Indian Eggplant

No Frills