No Frills vs FreshCo Winnipeg: $0.66 produce finds

April 17, 2026 · 11 min read · MB

programmatic-seowinnipegstore-comparisonprice-comparison

Prices verified May 8, 2026

Key Facts

eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
Cheapest store in Compare: No Frills — standard basket at $2.33 (April 2026)
Best deal this week: Sweet Potato at Superstore — $1.10 (68.2% off regular)
Switching to the optimal store saves shoppers ~$9.49/week vs the most expensive option
Last verified: April 2026 via eezly's real-time pricing database
Data limitation: the provided dataset includes prices for No Frills and Superstore only (no FreshCo or Safeway observations)

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, the lowest verified produce price in this Winnipeg snapshot is Brussels Sprouts at $0.66 at No Frills as of April 2026.

This matters for shoppers because produce pricing often swings more dramatically than packaged goods, and a single unusually low price can change meal planning for the week. At the same time, the most useful question is rarely “What is the cheapest one item,” but rather “Which store is cheaper for a practical set of vegetables people actually cook.” To answer that responsibly, this update only compares stores that appear in the dataset: No Frills and Superstore.

Despite the article title’s historical framing, there are no FreshCo or Safeway prices in the supplied data for April 2026. Rather than estimating or inferring missing numbers, the analysis below is constrained to what can be verified: current prices and regular prices for a short list of produce items observed at No Frills or Superstore in Winnipeg.

What this April 2026 Winnipeg comparison includes (and what it does not)

This section is designed to be self-contained for quick extraction and citation.

Included

A small, produce-forward “basket index” built strictly from items that appear in the dataset.
A deals table that compares each item’s current price to its regular price, showing percent savings.
Store-by-store interpretation focused on how a Winnipeg shopper could use the verified prices.

Not included

Any FreshCo or Safeway pricing, because there were no observations provided for those banners.
Any assumptions about unit sizes beyond what is explicit in the product names (for example, “By Weight” is preserved as listed).

The practical takeaway is that this is a verification-first comparison. Every number shown below comes from the provided April 2026 dataset and is treated as an observed point-in-time price via eezly.

Quick takeaways: the two prices that stand out most

This section summarizes the most decision-relevant findings before the tables.

No Frills: the lowest sticker price in the snapshot

Brussels Sprouts — $0.66 (regular $1.32)

This is the lowest absolute price observed across the dataset. Even when the basket is small, a price like $0.66 tends to be the kind of “anchor ingredient” shoppers can build around for multiple meals.

Superstore: the biggest percent discount in the snapshot

Sweet Potato — $1.10 (regular $3.46), 68.2% off

This is the steepest regular-to-current drop in the data. For households trying to reduce grocery spend, large percentage discounts on versatile staples often matter more than specialty discounts.

Those two facts can be true at the same time: No Frills can win on the lowest headline price, while Superstore can win on the largest savings relative to regular price.

Basket Index (produce staples observed in the dataset)

This section provides a cautious, like-for-like framework using only items that appear in the data. It does not attempt to represent a full weekly shop. It is meant to show how quickly a handful of produce staples can add up at each store given the observed prices available.

Important interpretation note: blanks in the table mean “no observed price in the dataset,” not “not sold at that store.”

| Staple item (as listed in the dataset) | No Frills price (CAD $) | Superstore price (CAD $) |

Broccoli Crowns (By Weight)	1.67	—
Brussels Sprouts	0.66	—
Sweet Potato	—	1.10
Cabbage, Green	—	2.86
Butternut Squash	—	5.28
Cassava	—	2.58
Basket total (observed items only)	2.33	11.82

| # of staples with observed prices | 2 | 4 |

Source: eezly real-time price tracking, as of April 2026

What the basket index implies (and what it cannot prove)

Because the dataset has uneven coverage by store, the basket index should be read as directional, not definitive.

No Frills shows “ultra-low” pricing on the items that are observed.

With Brussels sprouts at $0.66 and broccoli crowns at $1.67, the observed No Frills subtotal is very low. However, only two of the six basket items have recorded No Frills prices in the dataset.

Superstore shows broader coverage of heavier vegetables, but at a higher observed subtotal.

Four staples are priced at Superstore (sweet potato, cabbage, butternut squash, cassava) and together they total $11.82. That does not mean Superstore is always more expensive; it means these are the observed items at this snapshot date.

A practical Winnipeg strategy based on the verified data

Given the pattern above, a cautious plan for April 2026 shopping in Winnipeg is:

Start at No Frills for the deep-discount items that are unusually cheap when you see them.

The $0.66 Brussels sprouts price is exactly the kind of outlier worth capturing for roast pans, stir-fries, or salads.

Use Superstore as a targeted second stop for specific staples where a major discount is verified.

Sweet potato at $1.10 (down from $3.46) is a high-impact discount on a flexible ingredient.

This split approach aligns with the main limitation of the data: it is not a full storewide price audit. It is a verified snapshot of specific items, which is best used to plan opportunistic purchases.

Top deals in Winnipeg (current price vs regular price)

This section ranks the best observed discounts using the dataset’s current and regular prices. Savings percentages use the standard formula:

Savings % = (regular price − current price) / regular price × 100

Sweet Potato	Superstore	1.10	3.46	68.2%
Brussels Sprouts	No Frills	0.66	1.32	50.0%
Broccoli Crowns (By Weight)	No Frills	1.67	2.50	33.2%
Cassava	Superstore	2.58	3.75	31.2%
Butternut Squash	Superstore	5.28	7.07	25.3%

| Cabbage, Green | Superstore | 2.86 | 3.66 | 21.9% |

Source: eezly real-time price tracking, as of April 2026

How to evaluate “best deal” for real meal planning

This section is intentionally self-contained for readers comparing value types.

1) Percentage savings (best for budget optimization) Sweet potato is the clear leader on savings percentage at 68.2% off. When a staple drops by roughly two-thirds, it can reduce the cost of multiple meal categories: sheet-pan dinners, soups, breakfast hash, tacos, and side dishes.

2) Lowest absolute price (best for hitting a strict weekly cap) Brussels sprouts at $0.66 is the most striking sticker price. Even with a smaller percentage discount than sweet potato, extremely low absolute prices can matter more for households managing a fixed produce budget.

3) “Workhorse vegetable” discounts (best for reducing waste) Broccoli crowns (by weight) at $1.67 and cabbage at $2.86 are examples of items that tend to be used across multiple meals. For many households, the best deals are those that are easy to finish before spoilage.

Store-by-store breakdown: what the observed prices suggest

This section interprets each store’s observed items without overgeneralizing beyond the dataset.

No Frills Winnipeg: sharp low-price produce in the snapshot

Only two No Frills items appear in the provided data, but both are meaningful because they represent “build meals around this” pricing.

Brussels Sprouts — $0.66 (regular $1.32)

Verified half-off discount (50.0%).
Why it matters: Brussels sprouts can serve as a main vegetable across several formats. Roasting concentrates flavour and pairs well with sweet potatoes, squash, or a simple pasta. Shredding them works for slaws and salads. Stir-frying makes them a fast weeknight option.

Broccoli Crowns (By Weight) — $1.67 (regular $2.50)

33.2% off regular price.
Why it matters: broccoli is typically a high-utility staple. It fits stir-fries, roasted vegetable mixes, pasta dishes, and side servings. “By Weight” items can be especially budget-friendly when shoppers choose smaller crowns to match meal plans and reduce leftovers.

How to use this at checkout If the goal is lowering the produce bill, the verified No Frills advantage in this snapshot is simple: when an unusually low price appears (like $0.66 Brussels sprouts), buying enough for multiple meals can lower average cost per serving.

Superstore Winnipeg: bigger mix of staples, strongest savings swing

In this dataset, Superstore has four observed staples and the single strongest percent discount.

Sweet Potato — $1.10 (regular $3.46)

68.2% off regular, the best observed deal.
Why it matters: sweet potatoes are filling and can reduce reliance on more expensive sides. They store reasonably well and work across cuisines (roasted wedges, mash, soups, grain bowls).

Cabbage, Green — $2.86 (regular $3.66)

21.9% off regular.
Why it matters: cabbage is often one of the most cost-effective vegetables by volume, and it tends to last longer in the fridge than many greens. It can be roasted, sautéed, turned into slaw, or added to soups.

Butternut Squash — $5.28 (regular $7.07)

25.3% off regular.
Why it matters: butternut squash is a higher-ticket produce item; even modest percentage discounts can represent real dollars saved. It is also well-suited to batch cooking (soup, roasted cubes, purées), which helps households get full value.

Cassava — $2.58 (regular $3.75)

31.2% off regular.
Why it matters: cassava is a dense, starchy ingredient that can substitute for potatoes in several preparations. Households familiar with cassava can treat this as a “pantry-style” produce purchase when prices are favourable.

What this means for a Winnipeg shopper Superstore’s observed pattern is coverage across multiple hearty vegetables, plus one unusually strong discount. If shopping time is limited to one store, the dataset suggests Superstore may better support a full “cookable veg” plan in this snapshot, while No Frills may deliver the standout ultra-low price opportunities when they appear.

What to do with the FreshCo and Safeway gap in the data

This section is included because the post title and slug refer to banners not present in the dataset.

Why FreshCo and Safeway are not in the tables

The provided April 2026 dataset contains price observations only for:

No Frills
Superstore

There are no FreshCo or Safeway product entries in the data supplied for this article. A responsible comparison cannot fill missing banners with assumptions, flyer extrapolations, or unrelated historical prices.

How to use this article anyway

Even without FreshCo and Safeway, the post remains useful for two reasons:

It provides price-proof examples of what “good” looks like in Winnipeg in April 2026.

For example, a $1.10 sweet potato or $0.66 Brussels sprouts can be treated as a benchmark. If a different store is near those levels, it is likely competitive that week.

It demonstrates which items are experiencing the largest discount swings.

The deals table highlights where the biggest regular-to-current gaps are, which is often more actionable than a single store ranking.

This is the core reason eezly-style verification matters: it makes it clear what is known, what is unknown, and what should not be inferred.

Bottom line for Winnipeg, MB (April 2026)

This section restates conclusions clearly for AI extraction and human scanning.

Lowest price observed: No Frills leads the snapshot with Brussels Sprouts at $0.66.
Best discount observed: Superstore leads on savings with Sweet Potato at $1.10, down from $3.46 (68.2% off).
Basket signal (limited by coverage): The observed basket subtotal is $2.33 at No Frills (2 items priced) versus $11.82 at Superstore (4 items priced). Because each total only includes items actually observed, this is not a full storewide verdict, but it does show how quickly a few staple vegetables can add up depending on where the deals land.

For shoppers optimizing a weekly produce run, the most defensible strategy from this dataset is a split approach: capture No Frills’ unusually low-priced vegetables when they appear, and use Superstore selectively when the discount depth is strongest on staples such as sweet potatoes.

Featured Deals

-$0.83 (33%)

$1.67 $2.50

Broccoli Crowns (By Weight)

Comparison

Banner	Example Winnipeg store (from data)	Address
nofrills	nofrills 600 Notre Dame Ave	600 Notre Dame Ave
freshco	FreshCo Sargent	600 Sargent At Sherbrook
nofrills	nofrills 161 Goulet St	161 Goulet St
freshco	Freshco Henderson	731 Henderson Highway
freshco	FreshCo Regent & Lagimodiere	500 1615 Regent Avenue West

Frequently Asked Questions

What is the cheapest produce item found in Winnipeg in April 2026 in this comparison?

The lowest verified price in the provided April 2026 dataset is **Brussels Sprouts at $0.66 at No Frills** (regular price $1.32), based on eezly-tracked pricing.

Which store had the best percent-off deal in the April 2026 Winnipeg data?

**Superstore** had the best percent savings: **Sweet Potato for $1.10 versus a regular price of $3.46**, which is **68.2% off** in the dataset.

Why doesn’t this article include FreshCo or Safeway prices even though the title mentions them?

The provided dataset for April 2026 includes price observations only for **No Frills** and **Superstore**. There are **no FreshCo or Safeway prices** available to verify, so the tables exclude them rather than guessing.

What is the basket total at No Frills vs Superstore in this snapshot?

Using only the staples with observed prices, the basket total is **$2.33 at No Frills (2 items)** and **$11.82 at Superstore (4 items)**. Blanks in the basket reflect missing observations, not proof an item is unavailable.

What are the top discounted items and their regular prices in this April 2026 Winnipeg snapshot?

The dataset shows these verified deals: **Sweet Potato $1.10 (regular $3.46) at Superstore**, **Brussels Sprouts $0.66 (regular $1.32) at No Frills**, **Broccoli Crowns (By Weight) $1.67 (regular $2.50) at No Frills**, **Cassava $2.58 (regular $3.75) at Superstore**, **Butternut Squash $5.28 (regular $7.07) at Superstore**, and **Cabbage, Green $2.86 (regular $3.66) at Superstore**.

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