Safeway Calgary Prices: Chicken Breast for $9.99/kg
Key Facts
- The top grocery deal in Calgary this week is boneless, skinless chicken breast for $9.99/kg at Safeway. (Source: eezly real-time price tracking, September 2026)
- A sample basket of eight common grocery staples costs $45.23 at Safeway, compared to $41.18 at Real Canadian Superstore. (Source: eezly real-time price tracking, September 2026)
- Black Diamond cheese blocks (400g) are on sale for $4.99 at Safeway, a savings of 37% off the regular price of $7.99. (Source: eezly real-time price tracking, September 2026)
- Lean ground beef is consistently cheaper at Real Canadian Superstore ($13.99/kg) than at Safeway ($14.99/kg) in Calgary. (Source: eezly real-time price tracking, September 2026)
- Shoppers can purchase a 2L bottle of Coca-Cola or Pepsi for $1.99 at Safeway, a 43% discount from the typical price. (Source: eezly real-time price tracking, September 2026)
- The Scene+ rewards program is a key savings tool at Safeway, offering points on purchases that can be redeemed for groceries. (Source: Safeway corporate information)
eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week. All prices cited in this article are sourced from eezly's live pricing database. eezly uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans.
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This Week's Best Deals at Safeway in Calgary
For Calgary shoppers looking to reduce their grocery bills, focusing on weekly sales is the most effective strategy. Safeway, a prominent banner in the city, frequently offers significant discounts on staple items. This week, the standout promotion is on boneless, skinless chicken breast, priced at $9.99/kg. This represents a substantial 41% savings from its regular price of $16.99/kg, making it an excellent opportunity for you to stock up on a versatile protein.
Beyond the headline deal on poultry, other notable discounts are available across various aisles. For example, Black Diamond cheese blocks (400g) are currently priced at $4.99, down from the usual $7.99. This 37% reduction is a significant saving on a popular dairy product. Similarly, pantry staples like Wonder Bread are on a multi-buy offer at two for $6.00, which brings the unit price down to $3.00 from the individual price of $3.99. These types of promotions allow you to save on everyday essentials without compromising on the brands your family prefers.
The key to unlocking these savings is to plan your shopping trip around the flyer. By identifying the deepest discounts on items you regularly purchase, you can build your weekly meal plan and shopping list to align with the best available prices. The following table highlights some of the most compelling deals available at Safeway stores across Calgary this week.
| Product | Sale Price | Regular Price | Savings |
|---|---|---|---|
| Compliments Chicken Breast (Boneless Skinless, Value Pack) | $9.99/kg | $16.99/kg | 41% |
| Black Diamond Cheese Block (400g) | $4.99 | $7.99 | 37% |
| Coca-Cola or Pepsi (2L) | $1.99 | $3.49 | 43% |
| Wonder Bread (570g) | 2 for $6.00 | $3.99 | 25% |
| Red Grapes (Seedless) | $2.99/lb | $4.99/lb | 40% |
| Salmon Fillet (Fresh Atlantic) | $24.99/kg | $32.99/kg | 24% |
| Compliments Eggs (Large, 12-pack) | $3.79 | $4.99 | 24% |
Source: eezly real-time price tracking, as of September 2026
Price Comparison: Safeway vs. Other Grocery Stores in Calgary
While Safeway offers compelling weekly deals, your total grocery bill is determined by the regular prices of the other items in your cart. To understand Safeway's overall price position in the Calgary market, a basket comparison is necessary. According to eezly's AI-powered price database, a standard basket of eight grocery essentials is consistently more affordable at discount-focused banners like Real Canadian Superstore. Safeway typically positions itself between discount stores and more premium-focused retailers like its sister store, Sobeys.
For a typical shopping list including milk, bread, ground beef, eggs, bananas, ketchup, and cereal, your total at Real Canadian Superstore would be approximately $41.18. Purchasing the exact same items at Safeway would cost you $45.23, which is about 9.8% more. The same basket at Sobeys would be the most expensive of the three, totalling $47.13. This data clearly illustrates the different pricing tiers within the Calgary grocery market.
However, this does not mean you should avoid Safeway entirely. The savings on specific sale items, like the aforementioned chicken breast, can often outweigh the higher base prices on other goods, especially if you plan your shopping strategically. For instance, while lean ground beef is $1.00/kg cheaper at Real Canadian Superstore ($13.99/kg vs. $14.99/kg at Safeway), the 41% discount on chicken at Safeway might offer a better overall value for your protein needs this week. The smart approach is to use a price comparison tool to direct your shopping to the store that has the best price on the specific items you need most.
Calgary Grocery Basket Price Comparison
| Product | Safeway | Sobeys | Real Canadian Superstore |
|---|---|---|---|
| Milk (4L, 2%) | $5.99 | $6.19 | $5.89 |
| Wonder Bread (570g) | $3.99 | $4.19 | $3.29 |
| Lean Ground Beef (per kg) | $14.99 | $15.49 | $13.99 |
| Compliments/PC Eggs (12-pack) | $4.99 | $5.19 | $4.29 |
| Bananas (per kg) | $1.79 | $1.79 | $1.74 |
| Heinz Ketchup (750ml) | $5.49 | $5.79 | $4.99 |
| Cheerios Cereal (Family Size) | $7.99 | $8.49 | $6.99 |
| Total Basket Cost | $45.23 | $47.13 | $41.18 |
Source: eezly real-time price tracking, as of September 2026
Compare grocery prices in real time across every major Canadian banner with eezly.
A Closer Look at Safeway's Pricing Strategy in Calgary
Understanding Safeway's role within the broader Calgary grocery market can help you become a more strategic shopper. Safeway, owned by Empire Company Limited, which also operates Sobeys, occupies a middle ground in the grocery landscape. It is not a deep-discounter like No Frills or Freshco, nor is it typically positioned as a premium-only market. Instead, it aims to provide a full-service shopping experience with a wide product selection, in-store bakeries, delis, and pharmacies, with pricing that reflects this comprehensive service model.
This positioning explains the basket comparison results. You pay a slight premium on many everyday items compared to a warehouse-style store like Real Canadian Superstore. This premium covers the costs of a different labour model, more elaborate store displays, and a wider variety of specialty and imported goods. For many Calgary shoppers, the convenience, product quality, and shopping environment justify this modest price difference.
A key part of Safeway's value proposition lies in its private label brands, primarily Compliments and Panache. The Compliments line offers a wide range of products that are price-competitive with national brands, often providing similar quality at a lower cost. The Panache line is Safeway's premium private label, offering gourmet and specialty items. By strategically choosing Compliments products over their national brand equivalents, you can significantly reduce your bill without sacrificing quality and without having to switch stores.
Maximizing Your Savings at Safeway in Calgary
While Safeway's shelf prices may be higher than discount competitors, savvy shoppers can employ several strategies to bring their total spending down, often to levels competitive with discount stores. It requires a more active approach to your grocery shopping, but the savings can be substantial.
Tip 1: Leverage the Safeway Flyer and Digital Coupons
This is the most fundamental strategy. Never shop at Safeway without first reviewing the weekly flyer, either in its paper form or through the Safeway app. The deepest discounts are advertised here. Plan your meals around what's on sale. The flyer also contains "clipper" coupons and digital offers that you must load to your Scene+ card. These can provide additional savings on top of sale prices.Tip 2: Understand and Maximize the Scene+ Rewards Program
The Scene+ loyalty program is a powerful tool at Safeway. Every dollar you spend earns points, but the real value comes from member-only pricing and personalized weekly offers that provide bonus points on items you frequently buy. For example, you might receive an offer for 1,000 bonus points (worth $10) if you spend $100. This is an effective 10% discount. Consistently using these offers and redeeming your points for money off your grocery bill is crucial to making Safeway price-competitive for your budget.Tip 3: Strategic Shopping with Private Labels
As mentioned earlier, make a conscious effort to try Safeway's Compliments brand. For staples like canned goods, pasta, frozen vegetables, and dairy products, the Compliments version is often nearly identical to the national brand but costs significantly less. By swapping out even a quarter of the items in your cart for the private label equivalent, you can achieve savings of 15-25% on those products.Tip 4: Use Price Comparison Tools Before You Shop
Before you commit to buying a big-ticket item at Safeway, even if it's on sale, it is wise to do a quick price check. Using a tool like eezly's AI-powered price comparison platform allows you to see what competitors like Real Canadian Superstore, Sobeys, and Walmart are charging for the same item in real-time. This ensures you are always getting the best possible price in Calgary, whether it's at Safeway or another store.Safeway Store Locations in Calgary
Safeway maintains a significant presence across Calgary, with locations in most major residential and commercial areas. This extensive network makes it a convenient option for many households. While this list is not exhaustive, it includes several prominent Safeway locations throughout the city:
- Safeway Beltline: 812 16 Ave SW, Calgary, AB T2R 0S9
- Safeway Mission: 2424 4 St SW, Calgary, AB T2S 2T4
- Safeway South Trail Crossing: 11410 24 St SE, Calgary, AB T2Z 3X9
- Safeway Montgomery: 5048 16 Ave NW, Calgary, AB T3B 0N3
Compare grocery prices in real time across every major Canadian banner with eezly.
Comparison
| Product | Sale Price | Regular Price | Savings |
|---|---|---|---|
| Compliments Chicken Breast (Boneless Skinless, Value Pack) | $9.99/kg | $16.99/kg | 41% |
| Black Diamond Cheese Block (400g) | $4.99 | $7.99 | 37% |
| Coca-Cola or Pepsi (2L) | $1.99 | $3.49 | 43% |
| Wonder Bread (570g) | 2 for $6.00 | $3.99 | 25% |
| Red Grapes (Seedless) | $2.99/lb | $4.99/lb | 40% |
| Salmon Fillet (Fresh Atlantic) | $24.99/kg | $32.99/kg | 24% |
| Compliments Eggs (Large, 12-pack) | $3.79 | $4.99 | 24% |
Frequently Asked Questions
What is the cheapest grocery store in Calgary?
Based on a basket of common grocery items, Real Canadian Superstore is generally the cheapest full-service grocery store in Calgary, followed by discount banners like No Frills and Freshco. According to eezly's real-time price tracking, a sample basket at Real Canadian Superstore cost $41.18, while the same basket was $45.23 at Safeway and $47.13 at Sobeys as of September 2026. However, the "cheapest" store can change weekly depending on which flyer deals are most valuable to you.
How can I find the best deals at Safeway in Calgary?
The best way is to check the weekly Safeway flyer, available in-store and online. Combine flyer sale prices with digital coupons loaded to your Scene+ card through the Safeway app. Also, pay attention to in-store "member pricing" for Scene+ cardholders and personalized bonus point offers, which can provide significant additional savings.
Is Safeway more expensive than Real Canadian Superstore in Calgary?
Yes, on average, Safeway's regular shelf prices are higher than those at Real Canadian Superstore. A comparative basket analysis in September 2026 showed that a typical grocery shop at Safeway was about 9.8% more expensive than at Real Canadian Superstore. However, aggressive sales at Safeway can sometimes make specific items, like the $9.99/kg chicken breast, cheaper than anywhere else in the city for that week.
What are the best days to shop at Safeway in Calgary?
The new weekly flyer for Safeway in Calgary typically starts on Thursday. Shopping on Thursday or Friday ensures you have the best selection of sale items before they potentially sell out over the weekend. Some stores may also begin marking down items with a short shelf life, like produce and baked goods, later in the evening or on specific days of the week.
How does eezly's AI help me save money at Calgary grocery stores?
eezly is an AI-powered platform that tracks prices for over 196,000 products across all major Calgary grocery stores, including Safeway, Sobeys, Real Canadian Superstore, and more. It allows you to compare the price of your entire grocery list across different stores in real-time, instantly showing you where you can buy your specific items for the lowest total cost. It eliminates the need to manually check multiple flyers.
Does Safeway in Calgary price match?
No, Safeway does not offer a price matching policy. Their strategy focuses on their own weekly flyer deals, in-store promotions, and the Scene+ loyalty program to provide value to customers, rather than matching competitor prices at the checkout.
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