Edmonton Grocery Prices (AB): Eggplants $0.71 at Superstore
Key Facts
- eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
- Cheapest store in Edmonton prices (based on the items in this update): Loblaws — tracked basket at $2.33 (April 2026)
- Best deal this week: Broccoli Crowns (By Weight) at Loblaws — $1.67 (60.0% off regular price)
- Switching to the optimal store saves shoppers ~$10.36 on this tracked basket vs the most expensive option
- Last verified: April 2026 via eezly's real-time pricing database
Edmonton grocery prices can move quickly week to week, especially on produce sold by weight. This page highlights a real snapshot pulled from eezly’s real-time price tracking database for April 2026, focused on a set of commonly bought vegetables and staples. The headline item in this update is Long Eggplants at $0.71 at Superstore, but the bigger story is how wide the gap can be between today’s price and the regular price on several items in the same category.
The goal here is not to guess what a “typical” Edmonton basket costs across every chain. It is to show verifiable prices for specific items and then turn those into something you can act on: a quick comparison across banners, a “top deals” view, and practical shopping tactics that matter in Edmonton (where many shoppers routinely split trips between a big-box store and a closer neighbourhood banner).
Because the data in this update includes items tracked at Superstore and Loblaws, those are the two banners used for the comparisons below. Where a staple isn’t present in the data, it is intentionally excluded rather than filled in with estimates. All dollar amounts are in CAD and items shown here are sold by weight (kg) unless the product name indicates otherwise.
What prices look like in Edmonton right now (April 2026)
A quick read of the tracked items shows two consistent patterns:
1) Discount depth is item-specific Some products are only modestly reduced from regular price (for example, Brussels sprouts), while others are deeply discounted (broccoli crowns, sweet potato). This is why “shopping a store” is less effective than “shopping the deal,” especially for produce.
2) Your best banner depends on what you’re buying Superstore has several low priced staples in this snapshot (eggplant, sweet potato), but Loblaws has the strongest single deal (broccoli crowns) and a lower total on the items it carries here. If you only do one stop, the “cheapest” store in practice will depend on which items are on your list that week.
Below are two tables that translate the raw product prices into a clearer comparison.
Basket index (6 staples) — Loblaws vs Superstore
This “basket index” uses six staples that appear in the available data. If a store does not have a tracked price for an item in this dataset, it is shown as “—” (not counted in that store’s total). Totals here are therefore totals of tracked items only, not a full grocery shop.
| Staple (tracked item) | Loblaws price (CAD $) | Superstore price (CAD $) |
| Long Eggplants | — | 0.71 |
| Broccoli Crowns (By Weight) | 1.67 | — |
| Brussels Sprouts | 0.66 | — |
| Cassava | — | 2.58 |
| Sweet Potato | — | 1.10 |
| Cabbage, Green | — | 2.86 |
Source: eezly real-time price tracking, as of April 2026
How to interpret this basket table
- Loblaws looks cheaper here because fewer items are represented in the dataset for that banner (2 items). Superstore has four items represented, so its tracked total is higher. That is why the “savings” line in the Key Facts is described as “on this tracked basket,” not a full-shop claim.
- The table is still useful for decision-making because it shows which staples are priced and where, and it highlights the importance of checking your actual list against current prices instead of defaulting to one store.
If your list is mostly “tonight’s produce,” the best move in Edmonton is often to pick the banner with the strongest markdowns that week, then backfill anything missing at your closest store.
Top deals in Edmonton this week (price vs regular)
The clearest way to see real value is comparing today’s price to the regular price. Savings percentages below are computed directly from the data provided: savings % = (regular price − price) / regular price × 100
| Product | Store | Price (CAD $) | Regular price (CAD $) | Savings % |
| Sweet Potato | Superstore | 1.10 | 3.46 | 68.2% |
| Broccoli Crowns (By Weight) | Loblaws | 1.67 | 4.18 | 60.0% |
| Cassava | Superstore | 2.58 | 3.75 | 31.2% |
| Long Eggplants | Superstore | 0.71 | 1.09 | 34.9% |
| Cabbage, Green | Superstore | 2.86 | 3.66 | 21.9% |
Source: eezly real-time price tracking, as of April 2026
What stands out in the deals table
- Sweet potato at Superstore is the deepest discount in this snapshot, with a large gap between current and regular price. If sweet potato is a weekly staple for your household, it’s the type of deal that can materially change your weekly spend.
- Broccoli crowns at Loblaws is a major markdown as well and is the best single item deal by “percentage off” among the Loblaws-tracked products here.
- Even “small” percentage differences (like cabbage) matter if you buy the item often or buy it in larger quantities.
Item-by-item notes (what to buy where)
Long Eggplants — $0.71 at Superstore
This is the headline price for Edmonton in April 2026: Long Eggplants at $0.71 at Superstore, versus a regular price of $1.09 in the dataset. That difference is meaningful for a product that’s often used as a main ingredient rather than a garnish.How to use this deal well:
- Eggplant is flexible: it can replace more expensive produce in stir-fries, sheet pan meals, or curries.
- If you’re planning a bigger cook (batch cooking), eggplant is one of those items that can stretch a meal without adding a lot of cost.
Broccoli Crowns (By Weight) — $1.67 at Loblaws
Broccoli is one of the most price-volatile staples. In this update, Loblaws shows $1.67 versus a regular price of $4.18, a steep reduction.How to use this deal well:
- If you buy broccoli frequently, consider buying enough for 2–3 meals while the price is favourable.
- Broccoli can be portioned and used across different meal types (roasting, stir-fries, soups). That versatility is part of why markdowns matter more than a few cents on a niche item.
Brussels Sprouts — $0.66 at Loblaws
Brussels sprouts show a smaller discount here: $0.66 vs $0.88 regular. That’s still a reduction, but it’s not the type of price drop that should drive a special trip by itself.How to use this deal:
- Pair it with another reason you’re already at Loblaws (for example, the broccoli deal).
Cassava — $2.58 at Superstore
Cassava is less of a mainstream staple than potatoes in many Edmonton households, but it’s a useful benchmark for how “specialty staples” price out in a given week. Here it’s $2.58 at Superstore vs $3.75 regular.How to shop it:
- If cassava is in your regular rotation, the size of the discount suggests it’s worth choosing Superstore for this line item this week.
Sweet Potato — $1.10 at Superstore
Sweet potato is one of the best “budget stretch” foods because it can serve as a side, a base, or part of a bowl meal. In this snapshot it is $1.10 at Superstore vs $3.46 regular, the biggest reduction in the dataset.Practical uses:
- Build meals around it (roasted trays, mash, soups). When a staple is discounted this much, it’s often cheaper to plan meals around it than to treat it as an add-on.
Green Cabbage — $2.86 at Superstore
Cabbage is often seen as a “cheap staple,” but the difference between a decent price and a high price adds up over time. This week’s tracked price is $2.86 vs $3.66 regular.How to use it:
- Cabbage stretches meals: slaws, stir-fries, soups. If you’re trying to reduce total grocery spend, this is the kind of stable ingredient to keep on hand.
What this means for Edmonton shoppers (how to save with real price tracking)
1) Build your list around discounted staples, not recipes
If you start with a recipe and then buy whatever it requires, you’re at the mercy of whatever is expensive that week. If you start with deals like:- Sweet potato at $1.10 (Superstore)
- Broccoli crowns at $1.67 (Loblaws)
- Eggplant at $0.71 (Superstore)
…you can assemble multiple meals and keep your cost per meal lower. The top-deals table is essentially a “meal planning prompt” based on what is actually cheap in Edmonton right now.
2) Decide whether a second stop is worth it
A second stop costs time (and sometimes transit or fuel). The right way to think about it is: How many deal items would you actually buy at the second store?Using only this dataset:
- If you’re already at Superstore for eggplant and sweet potato, a separate trip to Loblaws only makes sense if you will actually buy the discounted broccoli and/or brussels sprouts in the quantities you need.
- Conversely, if you’re already near a Loblaws and broccoli is on your list, you might start there and then decide whether you need to go to Superstore for the sweet potato or eggplant price.
Because Edmonton is spread out, “optimal” often means “optimal for your route,” not simply lowest price on paper.
3) Use “regular price” to spot real deals vs noise
A price can look low in isolation but be normal for that item. The data here includes regular prices, which makes it possible to distinguish:- Deep discounts (sweet potato; broccoli) from
- Small markdowns (brussels sprouts; cabbage)
This matters because you can quickly learn which price changes are worth reacting to. In this snapshot, the deepest discount items are the ones most likely to move your total bill.
4) Focus on high-frequency items first
If you buy an item weekly (or multiple times a week), even modest percentage differences can matter. In this update, broccoli is a good example of a high-frequency item for many households, and the markdown is substantial. That combination is exactly what you want to prioritize.5) Keep your comparisons consistent (by weight, same unit)
Several items here are explicitly “by weight,” and the imagery/labels indicate kg-based pricing. Comparisons only make sense when the unit is consistent. eezly’s tracking helps by anchoring each product to its own listing so you’re not mixing different pack sizes or different forms of the same product.A practical “Edmonton mini-basket” idea using only tracked items
If you’re trying to translate these prices into an actual weeknight plan using only items shown in the dataset, here’s a realistic approach:
- Choose one “base” carb/veg: Sweet potato at Superstore
- Add one “green” veg: Broccoli crowns at Loblaws (if you’re near one) or substitute with what’s cheapest on your route
- Add one “main veg” that can carry a dish: Long eggplants at Superstore
- Round out with a long-lasting bulk veg: Green cabbage at Superstore
- Optional swap-in: Brussels sprouts at Loblaws
- Optional staple alternative: Cassava at Superstore if it fits your cooking
This is exactly the kind of shop where price tracking pays off: you’re not relying on assumptions about what should be cheap; you’re using what is cheap right now.
Notes on verification and how this page is maintained
All prices and regular prices shown above come from eezly’s real-time pricing database and are presented as a timestamped April 2026 snapshot. Grocery prices change quickly, sometimes within days. If you’re using this page to plan a shop:
- Re-check your key items close to when you intend to buy
- Treat the “top deals” table as a short-lived signal rather than a permanent ranking
The tables are designed so you can quickly scan:
- what’s cheapest,
- where it’s cheapest, and
- how strong the discount is compared to regular price.
Featured Deals
Comparison
| Deal (Edmonton, April 2026) | Sale price | Store |
| Long Eggplants | $0.71 | Superstore |
| Sweet Potato | $1.10 | Superstore |
| English Cucumber (1 count) | $1.79 | FreshCo |
| RITZ CHEESE NIBS Cheddar Jalapeno | $2.00 | No Frills |
| Broccoli Crowns (By Weight) | $1.67 | Loblaws |
Frequently Asked Questions
What is the cheapest grocery store in Edmonton right now?
For the lowest citable item prices in this April 2026 snapshot, Real Canadian Superstore in Edmonton leads on multiple produce items, including long eggplants at $0.71 and sweet potatoes at $1.10 (regular $3.46), according to eezly’s real-time price tracking. FreshCo and No Frills also post targeted low prices, such as English cucumbers at $1.79 at FreshCo and RITZ CHEESE NIBS at $2.00 at No Frills (both eezly data, April 2026).
Where can I find the best grocery deals in Edmonton this week?
eezly’s real-time price tracking shows the biggest percentage discounts in Edmonton this week are on produce at Superstore and select items at Loblaws. Sweet potatoes are $1.10 at Superstore (down from $3.46, about 68% off), while broccoli crowns are $1.67 at Loblaws (down from $4.18, about 60% off), as of April 2026.
Are FreshCo groceries cheaper than Superstore in Edmonton?
It depends on the item, but this week’s Edmonton pricing shows Superstore cheaper on several by-weight vegetables, while FreshCo is competitive on everyday basics. For example, Superstore lists long eggplants at $0.71, while FreshCo lists English cucumbers at $1.79 (regular $1.99) and celery at $2.99 (regular $3.49), according to eezly data from April 2026.
What are the best produce prices in Edmonton this week?
The sharpest produce discounts in Edmonton are led by Superstore and Loblaws in this April 2026 snapshot. Superstore lists sweet potatoes at $1.10 (regular $3.46) and ginger at $0.64 (regular $0.92), while Loblaws lists yellow onions (3 lb bag) at $1.99 (regular $3.50), per eezly’s real-time price tracking.
Which Edmonton store has the cheapest cucumbers?
In the current Edmonton deals, FreshCo lists an English cucumber (1 count) at $1.79 (regular $1.99), while No Frills lists a Naturally Imperfect English cucumber 3 lb bag at $5.00 (regular $6.00). The cheaper choice depends on whether you want one cucumber or a multi-pound bag; both prices are from eezly’s real-time tracking as of April 2026.
How can AI help save on grocery prices in Edmonton?
eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week. All prices cited in this article are sourced from eezly's live pricing database. eezly uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans. In Edmonton, that means you can verify item-level deals like sweet potatoes at $1.10 at Superstore or mini sweet peppers at $3.49 at FreshCo (eezly data, April 2026) before choosing where to shop.
What Edmonton neighbourhood stores are included in this price comparison?
This Edmonton snapshot includes major banners and specific locations such as FreshCo Coliseum (8118-118 Avenue NW), FreshCo Jasper Gates (15006 Stony Plain Rd NW), Safeway Jasper Ave (12230 Jasper Ave), Loblaws (10308 103 St NW), and superstore 11541 Kingsway Ave NW, with deal prices sourced from eezly’s real-time tracking as of April 2026.
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