St. John's Grocery Prices: Romaine Lettuce for $1.49

Key Facts

• The top grocery deal in St. John's this week is Romaine Lettuce for $1.49 at Sobeys, a 72.9% savings from its regular price of $5.49 (Source: eezly real-time price tracking, June 2026).
• President's Choice Grilled Ready Veggie Eggplant is on sale for $3.00 at Dominion, a 45.4% discount from the usual $5.49 price (Source: eezly real-time price tracking, June 2026).
• Sobeys is offering Taylor Farms Chopped Salad Kits for $4.44, which is 36.5% less than the regular price of $6.99 (Source: eezly real-time price tracking, June 2026).
• Shoppers can find a variety of President's Choice frozen vegetables, including Broccoli Florets and Chopped Spinach, for $3.00 at Dominion stores (Source: eezly real-time price tracking, June 2026).
• For a larger purchase, Sobeys has the Celebration Fruit Carousel (1.3 kg) for $11.00, a savings of $3.99 off the regular $14.99 price (Source: eezly real-time price tracking, June 2026).
• Comparing similar items, a pack of basil costs $2.99 at Sobeys versus $3.00 for the President's Choice version at Dominion (Source: eezly real-time price tracking, June 2026).

This guide provides a detailed analysis of current grocery prices in St. John's. We will examine the flyers and pricing data from the city's main supermarkets, offer a direct store-by-store comparison, and highlight the most attractive deals available to you right now. By leveraging comprehensive data, you can make more informed decisions and stretch your grocery dollar further.

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Current Grocery Prices in St. John's, NL

Managing your grocery spending in St. John's means paying close attention to the weekly sales cycles at the city's primary food retailers. As of mid-June 2026, the data reveals a strong focus on produce and prepared salads, with both Sobeys and Dominion offering significant discounts in this category. For instance, the standout deal on Romaine Lettuce — $1.49 at Sobeys represents a saving of over 70%, making it an excellent time to stock up for salads and sandwiches. This type of deep discount, often called a "loss leader," is designed to attract you into the store, where you are likely to purchase other items.

Beyond single-item deals, you'll find multi-buy opportunities and sales on private-label brands. Dominion is currently promoting several President's Choice items, such as frozen vegetables and salad kits, at compelling price points. A selection of PC frozen items like Broccoli Florets and Butternut Squash Chunks are available for $3.00, down from $4.50. This 33% saving is a consistent offer across several products in the PC line, rewarding shoppers who are loyal to the brand.

To maximize your savings, it's essential to look beyond the front page of the flyer. While hero deals are eye-catching, smaller discounts on your regular purchases add up. For example, a $1.50 saving on Tre Stelle Feta Cheese at Sobeys or a $1.00 discount on Green Giant Peaches N Cream Corn might seem minor, but incorporating several such deals into your weekly shop can reduce your total bill by a meaningful amount. Using a tool like eezly, which aggregates these prices from all major banners, removes the guesswork and allows you to build a shopping list that takes advantage of the best prices across the city.

Store-by-Store Grocery Price Comparison in St. John's

The grocery landscape in St. John's is dominated by a few key players, each with its own pricing strategy and loyalty program. This week, the most significant deals are concentrated at Sobeys and Dominion, the two largest traditional supermarket chains in the region. Here’s a breakdown of what you can expect at each.

Sobeys in St. John's

In addition to that leader, you'll find strong prices on prepared salads and other fresh items. The Taylor Farms Chopped Salad Kits are on for $4.44 (down from $6.99), offering a quick and healthy meal solution. For fruit, Sobeys has Tuscan Cantaloupe for $3.88 and Ataulfo Mangos for $2.99. Their private label, Compliments, also features in the sales, with items like Organic Sliced Cremini Mushrooms for $4.99. Shoppers at Sobeys can collect Scene+ points, which can be redeemed for groceries or other rewards, adding another layer of value.

Dominion in St. John's

You can find a wide array of PC-branded products on sale. The most notable are the frozen convenience items, such as President's Choice Grilled Ready Veggie Eggplant for $3.00, a 45.4% savings. A suite of other PC frozen vegetables, including chopped spinach and a 3-pepper blend, share the same $3.00 price point, down from $4.50. This makes Dominion the go-to store this week if you're looking to stock your freezer with convenient vegetable options. While Sobeys leads on fresh head lettuce, Dominion counters with its PC Loads Of Garlic Caesar Salad Kit for $6.00. The PC Optimum program is a significant draw, allowing you to earn points on purchases and receive personalized weekly offers that can further reduce your bill.

Other Grocery Options in St. John's

Costco, located at 75 Danny Dr, serves shoppers who can buy in bulk. The per-unit price on items like meat, cheese, and paper products is often the lowest available, but this requires a membership and the budget to purchase large quantities. For smaller households, the value proposition may be less compelling. Finally, discount banners like No Frills (e.g., at 1300 Topsail Rd in nearby Paradise) offer a pared-down shopping experience with a focus on low prices, particularly on the No Name and PC brands.

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Best Grocery Deals in St. John's This Week

To simplify your shopping trip, we've compiled a list of the top data-driven deals available in St. John's right now. This table highlights the most significant percentage savings, allowing you to prioritize the items that offer the best value.

Source: eezly real-time price tracking, as of June 2026

As the data shows, Sobeys is your destination for fresh produce savings this week, while Dominion is the place to go for stocking up on President's Choice frozen items. A savvy shopper in St. John's might visit Sobeys for lettuce, mangos, and salad kits, then head to Dominion for their PC brand favourites to maximize savings across their entire list.

Understanding Grocery Prices in St. John's and Newfoundland

Grocery prices in St. John's, and across Newfoundland and Labrador, are influenced by a unique set of factors that can make them higher than in other parts of Canada. As an island province, nearly all goods, including groceries, must be transported by ferry or air. These logistical costs, which include fuel surcharges and shipping fees, are inevitably passed on to you, the consumer. This base cost is higher than in mainland provinces where goods can be transported more cheaply by truck or rail.

Furthermore, the province's weather can be unpredictable, occasionally disrupting ferry schedules and supply chains. These disruptions can lead to temporary shortages and price volatility for fresh items like produce and dairy. Within this context, St. John's often has a slight advantage over more rural parts of the province. As the capital and largest population centre, it supports a higher concentration of competing grocery banners, including Sobeys, Dominion, Walmart, Costco, and No Frills. This competition forces retailers to be more aggressive with their weekly pricing and promotions to attract customers.

This is why paying attention to weekly flyers and using a price comparison tool is especially critical for shoppers in St. John's. While the baseline cost of groceries may be high, the weekly specials can be deeply discounted and offer significant opportunities for savings. The intense competition between Sobeys and Dominion, in particular, often results in excellent deals on meat, produce, and private-label products as they vie for market share.

Money-Saving Tips for St. John's Shoppers

Beyond simply chasing the best weekly deals, you can employ several strategies to consistently lower your grocery bill in St. John's.

• Embrace Strategic Store Selection: As this week's data shows, one store rarely has the best price on everything. Instead of being loyal to a single banner, plan your shopping around the flyers. You might find it worthwhile to visit two stores—one for deeply discounted produce and another for meat or pantry staples. The few extra minutes of driving can translate into significant savings, especially on a large shopping trip.
• Maximize Loyalty Programs: Both major chains in St. John's have robust loyalty programs. At Dominion, the PC Optimum program allows you to earn points on nearly every purchase and receive personalized digital offers. At Sobeys, the Scene+ program offers similar benefits. Make sure you are signed up for these free programs and load your personalized offers each week before you shop.
• Leverage Private Label Brands: Dominion's President's Choice and No Name brands, and Sobeys' Compliments and Panache brands, offer quality that is often comparable to national brands at a lower price. This week's sales at Dominion on PC frozen vegetables are a prime example. Making a conscious effort to substitute private label products for more expensive name brands can reduce your bill by 15-30% without a noticeable difference in quality for many items.
• Use AI-Powered Meal Planning: Planning your meals around what's on sale is a classic savings strategy, but modern tools make it easier than ever. Platforms like eezly's meal planner can automatically generate a week's worth of recipes based on the items that are currently on sale at your local St. John's stores. This ensures you're not just buying items because they're cheap, but that you have a plan to use them, which helps reduce food waste.
• Stock Up and Freeze: When you see a truly exceptional deal, like chicken breast or ground beef at 50% off, buy more than you need for the week. You can portion out the extra and freeze it for later use. This strategy requires a bit more upfront spending but saves you money in the long run by protecting you from having to buy that item at its full price in the future.

Produce Price Showdown in St. John's

To illustrate how prices can differ even on similar items, here is a direct comparison of a few produce items at Sobeys and Dominion this week.

Source: eezly real-time price tracking, as of June 2026

This snapshot shows that neither store is universally cheaper. Your savings depend entirely on what is on your shopping list for the week. For more comprehensive price comparisons, you can check the latest grocery deals on eezly.

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