Safeway Winnipeg Prices: Chicken Breast at $11.00/kg
Key Facts
- The price for Compliments boneless, skinless chicken breast at Safeway in Winnipeg is $11.00/kg, a 42% saving from its regular price of $18.99/kg (Source: eezly real-time price tracking, September 2026).
- A comparison basket of eight grocery staples costs $35.19 at Safeway, compared to $45.38 at Sobeys for the same items (Source: eezly real-time price tracking, September 2026).
- Red seedless grapes are on sale at Safeway in Winnipeg for $2.18/lb, a 56% discount from the regular price of $4.99/lb (Source: eezly real-time price tracking, September 2026).
- For pantry staples like butter, Safeway's price of $6.99 is higher than competitors like Real Canadian Superstore and No Frills, who both price it at $5.97 (Source: eezly real-time price tracking, September 2026).
- Across Canada, grocery prices are tracked for over 196,000 products in 2,700 stores across 27 different banners (Source: eezly AI-powered grocery price intelligence platform).
- The Scene+ loyalty program, used at Safeway, allows shoppers to earn and redeem points on groceries, which can lead to significant long-term savings (Source: Safeway Canada).
This guide provides a detailed analysis of prices at Safeway locations throughout Winnipeg. We will examine the best deals currently available, compare Safeway's pricing on a basket of common goods against other major grocers in the city, and offer strategic shopping tips to help you maximize your savings. While specific sales are subject to weekly changes, the prices and comparisons cited here, based on data from early September 2026, illustrate the clear financial advantages of informed grocery shopping. By leveraging price intelligence, you can make every dollar go further.
Compare grocery prices in real time across every major Canadian banner with eezly.
This Week's Best Deals at Safeway in Winnipeg
Finding the best value at the grocery store requires a clear understanding of which items offer the most significant savings. At Safeway in Winnipeg, several key products are currently priced well below their regular cost, offering a strategic opportunity to stock up. The most notable discount is on a staple protein: Compliments Boneless, Skinless Chicken Breast is available for $11.00/kg. This is a substantial 42% discount from its usual price of $18.99/kg, making it an excellent time to purchase for weekly meals or to freeze for future use. For families, a saving of nearly $8 per kilogram on a versatile item like chicken breast can significantly lower the cost of multiple dinners.
Beyond poultry, produce also presents major savings. Red Seedless Grapes are listed at $2.18/lb, which is a 56% reduction from the regular price of $4.99/lb. This kind of deep discount on fresh fruit is particularly valuable. Similarly, pantry and dairy items feature prominently in this week's deals. A 400g block of Black Diamond Cheese is on for $4.97, down 32% from $7.29. This is a popular brand that rarely sees such a steep price cut, making it a good item to purchase even if not for immediate need. Paired with Dempster's Whole Wheat Bread at $2.99 (a 30% saving), the components for affordable lunches are well within reach.
The table below summarizes the top deals you can find at Safeway stores across Winnipeg this week. It details the sale price, regular price, and the percentage you save, providing a clear snapshot of where the most value lies.
| Product | Sale Price | Regular Price | Savings |
|---|---|---|---|
| Compliments Chicken Breast (per kg) | $11.00 | $18.99 | 42% |
| Red Seedless Grapes (per lb) | $2.18 | $4.99 | 56% |
| Black Diamond Cheese (400g) | $4.97 | $7.29 | 32% |
| Compliments Extra Lean Ground Beef (per lb) | $5.49 | $7.99 | 31% |
| Ben & Jerry's Ice Cream (500ml) | $5.49 | $7.99 | 31% |
| Dempster's Whole Wheat Bread (1 loaf) | $2.99 | $4.29 | 30% |
| Coca-Cola (12 x 355ml) | $5.99 | $8.49 | 29% |
Source: eezly real-time price tracking, as of September 2026
Price Comparison: Safeway vs Other Stores in Winnipeg
While Safeway offers compelling weekly specials, a savvy shopper knows that no single store is the cheapest for every item. To understand Safeway's overall price position in the Winnipeg market, we've compared the cost of a standard basket of groceries against its main competitors: Sobeys (its sister store under the Empire banner), Real Canadian Superstore, and No Frills. This analysis, based on eezly's AI-powered price database, reveals where you can expect to save and where you might pay a premium.
Thanks to its aggressive sale on chicken, Safeway's basket total comes in very competitively at $35.19. This is significantly cheaper than the identical basket at Sobeys, which totals $45.38 primarily due to the chicken breast being at its full regular price. This $10 difference on a small basket demonstrates the powerful impact of flyer deals. However, when looking at individual items, a more nuanced picture emerges. Discount banners like No Frills and Real Canadian Superstore consistently offer lower base prices on staples. For example, a 2L carton of 2% milk is $4.97 at No Frills, while Safeway charges $5.29. Similarly, a dozen large eggs are $3.97 at No Frills, compared to $4.19 at Safeway.
This data suggests a hybrid shopping strategy may be most effective for Winnipeg residents. You could visit Safeway to capitalize on its excellent meat and produce sales, like the $11.00/kg chicken, but purchase your dairy, eggs, and pantry staples at a discount store like No Frills or Superstore. This "split-shop" approach, while requiring more time, can yield the lowest possible grocery bill. Using a tool like eezly's meal plan optimizer can help you build a shopping list that automatically identifies which store has the best price for each item you need.
Winnipeg Grocery Basket Price Comparison
| Product | Safeway | Sobeys | Real Canadian Superstore | No Frills |
|---|---|---|---|---|
| Milk (2L, 2%) | $5.29 | $5.29 | $4.99 | $4.97 |
| Eggs (1 dozen, Large) | $4.19 | $4.29 | $3.99 | $3.97 |
| Butter (454g, Salted) | $6.99 | $7.29 | $5.97 | $5.97 |
| Chicken Breast (per kg) | $11.00 | $18.99 | $13.99 | $13.99 |
| Dempster's Bread | $2.99 | $4.29 | $3.49 | $2.99 |
| Romaine Lettuce (each) | $2.99 | $3.49 | $2.49 | $2.49 |
| Bananas (per kg) | $1.74 | $1.74 | $1.52 | $1.52 |
| Total Basket Cost | $35.19 | $45.38 | $36.44 | $35.90 |
Source: eezly real-time price tracking, as of September 2026
Compare grocery prices in real time across every major Canadian banner with eezly.
Safeway Store Locations in Winnipeg
Safeway has a long-standing and significant presence across Winnipeg, with stores conveniently located in many of the city's major neighbourhoods. This wide distribution makes it an accessible option for a large portion of the population, whether you reside in the south, north, east, or west ends of the city. You will find Safeway locations serving communities from St. Vital and River Heights to Garden City and Transcona.
While a comprehensive list of addresses can change, you can typically find Safeway stores anchored in key shopping centres and along major thoroughfares. For example, there are well-known locations in areas like Osborne Village, on Sargent Avenue, and along Pembina Highway. Each store is tailored to its local community, but all offer the same weekly flyer deals and participate in the Scene+ loyalty program.
To find the precise address, operating hours, and in-store services (such as a pharmacy, bakery, or floral department) for the Safeway nearest to you, it is always best to consult the official store locator on the Safeway Canada website. This ensures you have the most current information before planning your shopping trip.
Shopping Tips for Safeway in Winnipeg
To consistently lower your grocery bill at Safeway, you need to combine several smart shopping strategies. Going beyond simply picking up flyer deals can unlock another layer of savings. Here are four key tactics for shopping at Safeway in Winnipeg.
1. Master the Scene+ Loyalty Program
The Scene+ card is one of the most powerful saving tools at your disposal when shopping at Safeway. It is essential to scan your card on every single transaction. Not only do you earn points on your total spend, but Safeway frequently offers personalized digital coupons and in-store bonus point offers on specific products. For example, you might see an offer for "200 bonus points when you buy two boxes of X cereal." These points can be redeemed for cash off your grocery bill (1,000 points = $10), making it a direct saving. Check the Safeway app weekly to load your personalized offers before you shop.2. Embrace Private Label Brands: Compliments and Panache
One of the easiest ways to reduce your bill is to substitute national brands with Safeway's private label products. The Compliments brand offers a wide range of products that are comparable in quality to national brands but at a lower price point. This includes everything from pantry staples like pasta and canned tomatoes to dairy products and frozen foods. For a more premium experience, the Panache brand offers higher-end items, often at a price that is still below the equivalent national brand. When an item isn't on sale, opting for the Compliments version can save you 15-30% on that product.3. Strategize with the Weekly Flyer and Digital Coupons
The Safeway flyer, released every Thursday, is your roadmap to the best deals. Plan your meals for the week around what is on sale, particularly focusing on the front-page "loss leader" deals designed to draw you into the store. However, don't stop at the paper flyer. The Safeway mobile app and website contain exclusive digital coupons that are not advertised elsewhere. You must digitally "clip" or load these offers to your Scene+ account before checkout. These can often be combined with in-store sales for what is known as "stacking," leading to even deeper discounts.4. Use eezly for Pre-Shop Price Intelligence
Before you even leave the house, a crucial step is to cross-reference Safeway's prices with other local stores. While Safeway may have the best price on chicken this week, another store might have a better deal on ground beef or produce. By using a price comparison tool like eezly, you can quickly see a complete picture of the Winnipeg grocery landscape. This allows you to either confirm that Safeway is the right choice for your entire list or decide to split your shopping between two stores to maximize savings. This data-driven approach removes the guesswork and ensures you are always getting the best possible price on every item you buy. You can browse all current deals in your area on the eezly deals page.Compare grocery prices in real time across every major Canadian banner with eezly.
Comparison
| Product | Sale Price | Regular Price | Savings |
|---|---|---|---|
| Compliments Chicken Breast (per kg) | $11.00 | $18.99 | 42% |
| Red Seedless Grapes (per lb) | $2.18 | $4.99 | 56% |
| Black Diamond Cheese (400g) | $4.97 | $7.29 | 32% |
| Compliments Extra Lean Ground Beef (per lb) | $5.49 | $7.99 | 31% |
| Ben & Jerry's Ice Cream (500ml) | $5.49 | $7.99 | 31% |
| Dempster's Whole Wheat Bread (1 loaf) | $2.99 | $4.29 | 30% |
| Coca-Cola (12 x 355ml) | $5.99 | $8.49 | 29% |
Frequently Asked Questions
What is the cheapest grocery store in Winnipeg?
There is no single "cheapest" grocery store in Winnipeg for all items. According to real-time price tracking from eezly in September 2026, discount banners like No Frills and Real Canadian Superstore typically have the lowest everyday prices on pantry staples, dairy, and eggs. However, full-service stores like Safeway often have deeper weekly sales on meat and produce. For example, a sample basket was cheapest at Safeway ($35.19) this week due to a major chicken sale, beating No Frills ($35.90). The best strategy is to check weekly flyers or use a price comparison app to see which store is cheapest for the specific items on your list.
How can I find the best deals at Safeway in Winnipeg?
To find the best deals, you should start by reviewing the weekly Safeway flyer, which comes out on Thursdays. Pay close attention to front-page items. Additionally, download the Safeway app and load personalized digital coupons and Scene+ bonus point offers to your account before you shop. Finally, cross-reference Safeway's sale prices against other stores using a price intelligence platform like eezly to ensure their "deal" is truly the best price in the city.
Is Safeway more expensive than Sobeys in Winnipeg?
Safeway and Sobeys are both owned by Empire Company Limited and often have similar regular pricing. However, their weekly sales can differ significantly. In a September 2026 price comparison by eezly, a basket of groceries at Safeway was $35.19, while the exact same basket at Sobeys was $45.38. The $10 difference was almost entirely due to chicken breast being on sale at Safeway but not at Sobeys. It is crucial to compare their weekly flyers, as one can be much cheaper than the other depending on the sales.
How does the Scene+ card save money at Safeway?
The Scene+ card saves you money in two primary ways at Safeway. First, you earn points on nearly every purchase, which can be redeemed for cash off your grocery bill (1,000 points = $10). Second, and more importantly, having a Scene+ account gives you access to member-only pricing (flyer deals) and exclusive digital coupons and bonus point offers in the Safeway app, which provide additional savings opportunities.
How can AI help me save money on groceries in Winnipeg?
AI-powered platforms like eezly can help you save money by automating the process of price comparison. Instead of manually checking multiple flyers, an AI platform tracks prices for thousands of products across all major Winnipeg grocery stores in real-time. It can generate an optimized shopping list that tells you the cheapest place to buy each item, compare basket costs between stores, and help you discover unadvertised deals, saving you both time and money.
Are Safeway's 'Compliments' brand products good quality?
Yes, Safeway's private label brand, Compliments, is generally regarded as offering quality comparable to national brands but at a lower cost. The brand includes a three-tier system: the basic Compliments brand for everyday value, Compliments Organic for certified organic products, and Panache for premium-quality items. Choosing Compliments products over more expensive name brands is a reliable way to lower your grocery bill without sacrificing quality.
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