Quebec Grocery Deals: $1 Sesame Seeds at Metro This Week
Key Facts
- Metro is currently offering Selection brand Sesame Seeds for $1.00, a significant 52-week low price in Quebec. (Source: eezly real-time price tracking, July 2026)
- A large bag of Lay's Magic Masala ridged potato chips is on sale for $4.99 at IGA, a $3.99 savings from the regular price of $8.98. (Source: eezly real-time price tracking, July 2026)
- Maxi features several Nestlé Everyday Instant Tea Mix varieties, including Kashmiri and Karak Chai, on sale for $4.99, down from $7.99. (Source: eezly real-time price tracking, July 2026)
- For household savings, Metro has Downy Fabric Softener priced at $19.99, a $10.00 reduction from its regular $29.99 price. (Source: eezly real-time price tracking, July 2026)
- Among the compared Quebec banners, Metro currently shows the highest number of tracked top deals at seven. (Source: eezly real-time price tracking, July 2026)
This article provides a detailed analysis of the current deals available at major Quebec grocery banners, including Metro, IGA, and Maxi. By examining specific, verified prices for popular products, you can make more informed decisions about where to shop. We will break down the top deals at each banner, compare prices on key items, and offer insights to help you maximize your savings on every grocery run. The data presented here is sourced directly from eezly's AI-powered grocery price intelligence platform, ensuring accuracy and timeliness.
Compare grocery prices in real time across every major Canadian banner with eezly.
Banner-by-Banner Deal Comparison
Choosing a grocery store often comes down to habit and convenience, but the financial benefits of comparing banners can be substantial. This week in Quebec, the promotional landscapes at Metro, IGA, and Maxi show distinct areas of strength. While one store might offer deep cuts on household goods, another may focus on pantry staples or specialty items. A closer look at their current top deals reveals where you can find the best value for your specific needs.
Metro: Leading with Pantry Staples and Household Goods
Based on current flyer data, Metro emerges as a strong contender for your grocery dollars this week, featuring a total of seven prominent deals. The banner's most compelling offer is on its private label Selection Sesame Seeds, available for just $1.00, a steep reduction from the typical $2.99 price. This represents a 66% savings and is marked as a 52-week low, making it an excellent opportunity to stock up your pantry. This kind of aggressive pricing on a basic cooking ingredient can lead to significant cumulative savings over time.
Beyond the pantry, Metro is also offering substantial savings on brand-name household products. A large container of Downy Fabric Softener (853 g) is priced at $19.99, which is $10.00 off its regular price of $29.99. For a recurring household purchase, a 33% discount is a major budget-saver. This suggests that for shoppers looking to combine food and home-essentials shopping, Metro provides a compelling one-stop-shop opportunity this week.
Other notable deals at Metro include a variety of condiments and convenience meals. Heinz Mayonnaise Style Sriracha sauce is on for $2.99 (down from $4.99), and Knorr Sidekicks pasta side dishes are $2.33. For those interested in non-alcoholic beverages, Sober Carpenter Non-Alcoholic Blonde Ale is also on sale for $2.99, a 52-week low price. These varied deals indicate a strategy aimed at attracting shoppers with discounts across multiple grocery categories, from basic ingredients to specialty items.
IGA: Focused Savings on Snacks and Produce
IGA's promotional strategy this week appears more targeted, with four key deals highlighted. The standout offer is on Lay's Magic Masala ridged flavoured potato chips. A large bag is priced at $4.99, which is a "mega deal" considering its regular price is $8.98. This nearly 45% discount makes IGA the go-to destination for snack lovers looking to stock up for summer gatherings or family movie nights. This type of loss-leader on a popular, high-volume snack brand is a classic retail strategy to draw customers into the store.
In the produce aisle, IGA is offering Red Leaf Lettuce for $2.99 per head, down from a regular price of $4.00. This 25% savings on a fresh grocery staple is a valuable discount for anyone looking to prepare salads or add fresh greens to their meals. While not as dramatic as the chip discount, consistent savings on produce are a cornerstone of a healthy and affordable diet.
IGA also features deals on pantry items and treats. Barilla Farfalle pasta (410 g) is on for $1.99, a dollar off its usual price, providing a solid deal on a quality pasta brand. For a sweet treat, Hershey's Cookies 'N' Cream King Size chocolate bars are marked down to $2.79, also a 52-week low. While IGA has fewer top deals listed this week compared to Metro, the offers are concentrated in popular categories that can help you reduce the cost of both everyday meals and occasional indulgences.
Maxi: Deep Discounts on Specialty Teas and Coffee
Maxi is carving out a niche this week with a strong focus on hot beverages, specifically specialty teas and coffee. The banner is featuring three different varieties of Nestlé Everyday Instant Tea Mix—Kashmiri Chai, Karak Chai, and Cardamom Chai—all for $4.99 per box. With a regular price of $7.99, this represents a significant savings of $3.00, or over 37%. This coordinated promotion across a product line suggests Maxi is an excellent stop for shoppers who enjoy these specific products.
This focus on specialty items continues with a deal on Agga brand Intenso coffee capsules. A bulk package is on sale for $20.00, down from the regular price of $23.00. While the $3.00 savings is a smaller percentage (13%) compared to the tea deals, it's still a notable discount on a premium coffee product. For households that use a capsule-based coffee system, these savings can add up quickly over the course of a year.
Maxi's deal strategy this week appears highly targeted. While it may not have the broad, cross-category appeal of Metro's promotions, it offers substantial value within a specific niche. If your shopping list includes specialty teas or coffee pods, making a trip to Maxi could result in considerable savings. This highlights the importance of aligning your shopping trips with the stores that have the best deals on the items you purchase most frequently. You can explore more deals like these by visiting the main eezly deals page.
Best Current Deals by Banner in Quebec
To help you visualize where the most significant savings are, we've compiled the top deals from each banner into a comprehensive table. This allows for a direct comparison of products, prices, and the magnitude of the discounts available to you this week in Quebec. Note the differences in regular pricing and the savings you can achieve by choosing one banner over another for specific items.
| Product | Brand | Banner | Sale Price | Regular Price | Savings |
|---|---|---|---|---|---|
| Downy Fabric Softener Light Ocean Mist 853 g | Downy | Metro | $19.99 | $29.99 | $10.00 |
| Magic Masala ridged flavoured potato chips | Lay's | IGA | $4.99 | $8.98 | $3.99 |
| Everyday Instant Tea Mix (Assorted) | Nestlé | Maxi | $4.99 | $7.99 | $3.00 |
| Capsules Intenso Sophisticated And Rich | Agga | Maxi | $20.00 | $23.00 | $3.00 |
| Heinz Mayonnaise Style Sauce Sriracha 340 ml | Heinz | Metro | $2.99 | $4.99 | $2.00 |
| Sesame Seeds | Selection | Metro | $1.00 | $2.99 | $1.99 |
| Hershey's Chocolate Bar Cookies N Cream 73 g | Hershey's | IGA | $2.79 | $4.00 | $1.21 |
| Red Leaf Lettuce 1 Count | - | IGA | $2.99 | $4.00 | $1.01 |
| Barilla Pasta Farfalle 410 g | Barilla | IGA | $1.99 | $2.99 | $1.00 |
| Sober Carpenter Non Alcoholic Beer 473 ml | Sober Carpenter | Metro | $2.99 | $3.69 | $0.70 |
Source: eezly real-time price tracking, as of July 2026
This table clearly illustrates the different strengths of each banner. Metro's $10.00 savings on Downy Fabric Softener is the largest single dollar-value discount on the list, making it a clear winner for household supplies. Meanwhile, IGA's $3.99 savings on Lay's chips offers the best value for snack items. Maxi's consistent $3.00 savings across the Nestlé tea line makes it the destination for that specific category. Your optimal shopping strategy depends on which of these items are on your list.
Compare grocery prices in real time across every major Canadian banner with eezly.
Where Your Basket May Stretch Further This Week
To understand the practical impact of these deals, it's helpful to compare the banners side-by-side. While a full basket comparison depends on your unique shopping list, we can analyze the current promotions to see which store is offering the most value in key areas. The table below summarizes the current promotional strength of each Quebec banner based on the available data.
| Grocery Banner | Tracked Top Deals | Highlight Deal Example | Price |
|---|---|---|---|
| Metro | 7 | Selection Sesame Seeds | $1.00 |
| IGA | 4 | Lay's Magic Masala Chips | $4.99 |
| Maxi | 4 | Nestlé Everyday Instant Tea Mix | $4.99 |
Source: eezly real-time price tracking, as of July 2026
This week, Metro demonstrates the broadest promotional activity with seven tracked top deals, compared to four each at IGA and Maxi. The sheer volume of deals can often indicate where your overall basket cost might be lower, as you have more opportunities to substitute your regular purchases with sale items. Metro's deals span from a $1.00 pantry staple to a $10.00 discount on a major household good, offering savings for different types of shoppers.
However, the "best" store for you depends entirely on your personal needs. If you don't use fabric softener and rarely cook with sesame seeds, Metro's headline deals may not be relevant to your budget. In that case, if your family loves snacks, the significant discount on Lay's chips at IGA might make that banner the most cost-effective choice for your weekly shop. Similarly, for daily drinkers of chai or Nespresso-compatible coffee, the specialized discounts at Maxi offer targeted value that the other stores can't match this week.
The most effective strategy is a flexible one. Rather than committing to a single banner for all your needs, consider splitting your shopping trip or alternating stores based on the weekly flyers. By identifying the one or two items with the deepest discounts that you need, you can visit that store specifically for those products. For the rest of your list, you can use a price comparison tool to ensure you're getting a fair price. This hybrid approach allows you to take advantage of top-tier "door-crasher" deals without compromising on the price of your other groceries.
How to Compare These Banner Deals Yourself
While this article provides a snapshot of the deals available in Quebec during the first week of July 2026, prices and promotions change constantly. To stay on top of the savings, it's essential to have a strategy for comparing prices before you shop. Relying solely on printed flyers can be time-consuming and may not capture all available digital-only offers or unadvertised price drops.
The most efficient method is to use a dedicated grocery price comparison tool. Platforms like eezly aggregate prices from all major banners in your area, including Metro, IGA, Maxi, Super C, and Walmart. Instead of manually flipping through flyers or visiting multiple websites, you can search for a specific item, like "chicken breast" or "L'Oreal shampoo," and see all the current prices in one place. This allows you to instantly identify which store has the lowest price. For a more comprehensive approach, you can even build your entire shopping list on the platform to see which combination of stores will yield the lowest total cost.
Another powerful technique is to leverage AI-powered features. For instance, eezly's AI can generate optimized meal plans based on the week's best deals. You can input your dietary preferences and household size, and the system will create a week's worth of recipes using ingredients that are currently on sale at nearby stores. This not only saves you money but also helps solve the daily "what's for dinner?" dilemma. By integrating real-time price data into your meal planning, you can proactively design your grocery list around the deepest discounts, leading to substantial and consistent savings.
About eezly: eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week. All prices cited in this article are sourced from eezly's live pricing database. eezly uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans.
Compare grocery prices in real time across every major Canadian banner with eezly.
Comparison
| Banner | Tracked Top Deals | Highlight Deal Example | Price |
|---|---|---|---|
| Metro | 7 | Selection Sesame Seeds | $1.00 |
| IGA | 4 | Lay's Magic Masala Chips | $4.99 |
| Maxi | 4 | Nestlé Everyday Instant Tea Mix | $4.99 |
Frequently Asked Questions
What is the cheapest grocery banner in Quebec this week?
Based on the number and depth of current top deals for July 2026, Metro shows strong value across multiple categories. They feature the highest number of tracked deals (seven) and offer the most significant single-item discount with Downy Fabric Softener at $19.99, a $10.00 savings. They also have the standout $1.00 deal on Selection Sesame Seeds. However, the "cheapest" banner truly depends on your specific shopping list.
Is Maxi cheaper than IGA in Quebec?
It depends on what you are buying this week. For specialty hot beverages, Maxi is significantly cheaper, offering Nestlé Everyday Instant Tea Mix for $4.99 (down from $7.99). For popular brand-name snacks, IGA is the better choice, with Lay's Magic Masala chips at $4.99 (down from $8.98). For pantry staples, IGA has a deal on Barilla pasta for $1.99. A direct comparison requires checking the prices of the specific items on your list.
How can I find the best grocery deals in Quebec?
The most effective way is to use a digital price comparison tool like eezly. Instead of manually checking flyers from IGA, Metro, Super C, and others, you can see all prices in one place. You can search for individual products or build your entire shopping list to find the lowest overall price. Also, check for deals on store-brand items, like the Selection brand at Metro, which can offer significant savings.
How can AI help me save money on groceries?
AI-powered platforms like eezly automate the process of finding the best deals. They track prices on over 196,000 products across 2,700 stores in real-time, so you don't have to. AI can identify 52-week low prices, flag "mega deals," and even build an entire [meal plan](https://eezly.com/meal-plans) for your family based on ingredients that are currently on sale, maximizing your savings and minimizing food waste.
What are the best snack and pantry deals in Quebec right now?
As of July 2026, the best snack deal is Lay's Magic Masala chips for $4.99 at IGA, a savings of nearly 45%. For your pantry, the top deal is Selection Sesame Seeds for only $1.00 at Metro. Another good pantry deal is Barilla Pasta for $1.99 at IGA.
Where can I find deals on household items in Quebec?
This week, Metro has the most significant deal on household items. According to eezly's price tracking, they are offering a large 853g container of Downy Fabric Softener for $19.99, which is $10.00 off the regular price of $29.99. It's always worth checking different banners as promotions on cleaning supplies and personal care items rotate frequently.
Are private label brands like Selection or Irresistibles a good way to save money?
Absolutely. Private label brands are one of the most consistent ways to reduce your grocery bill. As seen this week, Metro's Selection brand sesame seeds are on sale for an exceptionally low price of $1.00. These store brands often offer comparable quality to national brands at a fraction of the cost, and when they go on sale, the savings are even greater.
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