Superstore vs FreshCo Calgary: $1.79 Cucumbers (AB)

Key Facts

• City: Calgary, Alberta
• Month/year: April 2026
• What this comparison covers: a produce-heavy snapshot using eezly real-time price tracking
• Stores represented in the data: Superstore, No Frills
• Important limitation: the dataset provided for this article contains only produce items and does not include FreshCo prices for the same products. The comparisons below reflect the stores and items available in the data feed, so the “basket index” is a practical, like-for-like way to compare what’s present (and where the sharpest deals are showing up).

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What the eezly data shows in Calgary (April 2026)

This post is meant to be a quick “price proof” style check using eezly real-time tracking in Calgary. The headline in the existing draft references cucumbers and a Superstore vs FreshCo angle, but the data available here is focused on a small set of produce items and currently includes pricing from Superstore and No Frills for the items listed.

That matters for how you should read the rest of this article:

• If you’re trying to decide between chains broadly, this is still useful because it shows where the best-priced produce is landing right now (within the available stores).
• If you specifically need a Superstore vs FreshCo cucumber comparison, that would require FreshCo cucumber entries in the dataset. They are not included in the provided data, so this update sticks to what’s verifiable.

What stands out immediately is that several items at Superstore are showing large gaps between the current price and the listed regular price (where available). The biggest percentage drops in the provided set are on Sweet Potato, Cassava, and Long Eggplants. No Frills appears once in the dataset (Brussels sprouts), and it’s also a strong discount versus regular.

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Basket Index (6-item produce basket) — Superstore vs No Frills

Because the dataset does not include matching items across multiple stores for every product, a “true” identical basket across chains isn’t possible from the provided feed. Instead, the basket index below compares:

• A Superstore 6-item basket using six items that appear in the Superstore data, versus
• A No Frills basket using the only item present in the No Frills data (so you can still see the unit economics), plus a note on coverage.

The goal is transparency: show the math on what we can validate, without inventing missing store prices.

Table 1 — Basket Index (sum of current prices in CAD)

| Store | Basket items included (from provided data) | # of items | Basket total (CAD $) | Notes |

Source: eezly real-time price tracking, as of April 2026

How to use this basket index: Treat this as a “what’s in the feed” snapshot, not a full grocery shop comparison. The Superstore total reflects six items currently priced in Calgary; the No Frills line shows the single tracked item available. If/when the dataset includes overlapping items across stores (or a broader set of staples like milk, bread, eggs, rice, chicken), you can build an identical multi-store basket and get a clean index.

Best Produce Deals (where the discount vs regular is clearest)

The most useful part of this dataset is that many items include a regular price, which allows a straight savings calculation:

\[ \text{savings \%} = \frac{\text{regular price} - \text{current price}}{\text{regular price}} \times 100 \]

Below are the top deals from the items shown, using only the prices provided. (Savings are rounded to one decimal place.)

Table 2 — Top deals in Calgary (current vs regular)

| Product | Store | Current price (CAD $) | Regular price (CAD $) | Savings % |

Source: eezly real-time price tracking, as of April 2026

Store-by-store read: what these prices suggest

Superstore (Calgary) — deep markdowns on several produce lines

Superstore dominates the available data entries here, and the picture is consistent: multiple items are well under their listed regular price. The standout is Sweet Potato, which in this feed is priced at $1.10 versus a regular $3.46. Even without knowing the exact unit (the feed looks like produce pricing that may be per kg or per item depending on how the retailer lists it), the size of the gap is what matters for deal-hunting. A 68% drop is the kind of swing that changes meal planning for the week.

Other Superstore lines worth flagging:

• Long Eggplants at $0.71 (regular $1.09) is a meaningful discount for a versatile vegetable that can stand in for meatier mains (roasting, curries, stir-fries).
• Cassava at $2.58 (regular $3.75) is a strong “stock up if you use it” signal, because cassava tends to be a niche purchase and pricing can move around.
• Butternut Squash at $5.28 (regular $7.07) is a moderate markdown. If you’re building soups, roasting trays, or purees, this kind of discount can be worth planning around.

The smaller discount on Green Cabbage (2.86 vs 3.66) still matters because cabbage is a classic budget staple: it holds in the fridge, stretches into slaws, stir-fries, and soups, and pairs with low-cost proteins.

Finally, Ginger appears at $0.64 in the dataset (its regular price is not visible in the provided snippet). Even without a regular price for the savings math, ginger is often a “basket inflator” item when it’s expensive, so a low price like this is noticeable for households cooking with a lot of aromatics.

No Frills (Calgary) — one item, but it’s priced aggressively

The dataset includes Brussels Sprouts at No Frills for $0.66 versus a regular $1.32, which is an even 50% discount. That is a clear markdown.

The limitation is coverage: only one No Frills item appears here, so it would be a mistake to generalize too far about the entire produce department. But it does show that No Frills is capable of matching (or beating) deep discounts on produce, at least on this line at this time.

Practical shopping takeaways (Calgary, April 2026)

1) If you’re optimizing for savings, build meals around the biggest percentage gaps

• Sweet Potato (Superstore) — the discount is large enough to anchor multiple meals: sheet-pan sweet potato with onions, sweet potato soup, mash, or as a base for bowls.
• Brussels Sprouts (No Frills) — when sprouts are discounted this hard, roasting becomes the obvious play; add whatever protein is on sale and you have a complete dinner.

Because these are produce items, you’re typically balancing price with spoilage risk. The deeper the discount, the more tempting it is to buy extra, but only do that if you’ll use them quickly, or if you have a plan to cook and refrigerate/freezer-store portions.

2) Don’t ignore medium discounts on “stretch” vegetables

• Cabbage at Superstore is not the biggest percentage drop, but cabbage is a volume buy that can reduce spend on more expensive vegetables.
• Eggplant at Superstore offers a decent markdown and can replace pricier components in a dish.

3) Treat this as a produce snapshot, not a full grocery bill verdict

• dairy (milk, butter, yogurt)
• eggs
• bread
• rice/pasta
• chicken or ground meat
• canned goods

Those aren’t present in the provided dataset. So while Superstore shows multiple sharp produce deals right now, and No Frills shows at least one excellent markdown, you should avoid concluding that one chain is always cheaper in Calgary based on this limited slice.

Item-by-item notes (using only what’s in the feed)

Sweet Potato — Superstore

• Current: $1.10
• Regular: $3.46
• Savings: 68.2%

This is the biggest delta in the list. If you’re watching your grocery budget, this is the kind of price that can reduce reliance on higher-cost sides. Sweet potatoes also pair well with whatever protein you find discounted elsewhere.

Brussels Sprouts — No Frills

• Current: $0.66
• Regular: $1.32
• Savings: 50.0%

A clean half-off. For Calgary shoppers, this is the sort of line-item that can justify a stop if you were already planning a produce run.

Long Eggplants — Superstore

• Current: $0.71
• Regular: $1.09
• Savings: 34.9%

Eggplant can be hit-or-miss on value depending on season and shrink. A price under a dollar (per the feed) is notable, and it opens up budget-friendly mains like roasted eggplant trays, pasta sauces, and curries.

Cassava — Superstore

• Current: $2.58
• Regular: $3.75
• Savings: 31.2%

Cassava is often a specialty purchase; seeing a 30%+ markdown is meaningful. If cassava is part of your regular rotation, this is a “buy when it’s good” price signal.

Butternut Squash — Superstore

• Current: $5.28
• Regular: $7.07
• Savings: 25.3%

A moderate discount, but still worth noting. Squash is filling and works well in soups, roasts, and purees. If you’re trying to lower per-meal costs, squash-based meals tend to be efficient.

Cabbage, Green — Superstore

• Current: $2.86
• Regular: $3.66
• Savings: 21.9%

Cabbage is one of the classic “budget stretchers.” Even a 20% discount can matter because cabbage is often bought in larger quantities and used across multiple meals.

Ginger — Superstore

• Current: $0.64
• Regular: not available in the provided snippet

No savings percentage can be calculated from the visible data, but the price is still worth calling out because ginger is frequently purchased in small amounts and can be surprisingly expensive in some weeks.

How to use eezly links to verify and keep tabs

Every product in the provided dataset includes an eezly product link. That’s useful for two reasons:

1) You can confirm the current price as tracked for Calgary. 2) You can watch whether the price bounces back toward the regular price (common when a promotion ends).

If you’re trying to reduce grocery spend, the workflow is simple: pick 5–10 items you buy often, track them in eezly, and rotate your meal plan toward whichever staples are discounted most strongly in a given week.

Bottom line (for this dataset)

From the items provided for Calgary in April 2026:

• Superstore is showing multiple strong produce markdowns, with Sweet Potato the clearest standout by percentage.
• No Frills shows a very sharp discount on Brussels Sprouts, but the dataset includes only that one item, so it’s not enough to generalize beyond that deal.
• A full “Superstore vs FreshCo” conclusion cannot be supported using the provided feed, because FreshCo prices are not included for the listed items.

If you want, share the FreshCo entries (or a broader basket across all stores), and the same tables above can be rebuilt into a true like-for-like Calgary store comparison.

Featured Deals

-$0.38 (35%)

$0.71 $1.09

Long Eggplants

Superstore

-$0.66 (50%)

$0.66 $1.32

Brussels Sprouts

No Frills

-$1.17 (31%)

$2.58 $3.75

Cassava

Superstore

-$2.36 (68%)

$1.10 $3.46

Sweet Potato

Superstore

-$0.80 (22%)

$2.86 $3.66

Cabbage, Green

Superstore

-$1.79 (25%)

$5.28 $7.07

Butternut Squash

Superstore

-$0.28 (30%)

$0.64 $0.92

Ginger

Superstore

-$0.11 (25%)

$0.33 $0.44

Indian Eggplant

Superstore