No Frills vs FreshCo Winnipeg: $0.66 Veg Deals (MB)

Key Facts

• Region: Winnipeg, Manitoba
• Timing: April 2026 (prices pulled via eezly real-time tracking)
• What’s in this check: A small, veggie-heavy comparison using only the items available in the dataset below
• Stores that appear in the data: No Frills and Superstore
• Important context for the title: The dataset provided here does not include FreshCo prices, so this update compares No Frills vs Superstore in Winnipeg using the tracked items. If FreshCo appears in your original draft, you’ll need FreshCo-priced items in the feed to make that comparison without guessing.

---

What this price check is (and isn’t)

This post is meant to be a quick, data-backed Winnipeg snapshot of what’s cheap right now in produce, using eezly real-time price tracking as the source. It’s not a full grocery shop, and it’s not a complete store audit. It’s a limited “what can we prove from the current feed” comparison, using only the exact products and prices available.

Because we only have a handful of produce items, the best way to make this useful is to:

• Build a small “staple basket” index from the items we do have (so you can compare stores on the same list), and
• Pull out the strongest “deal” signals by comparing each item’s current price vs regular price (where provided).

The result is still practical: it tells you which store is coming in lower for a basic set of vegetables, and which specific items are the most discounted in April 2026.

---

Quick read: which store is cheaper on this mini basket

Based strictly on the items in the dataset:

• No Frills has the standout ultra-low line item: Brussels sprouts at $0.66 (regular $1.32).
• Superstore has several mid-priced staples (sweet potato, cabbage, squash, cassava) that look meaningfully discounted versus regular price in the tracking data.
• On a like-for-like basket built from these items, No Frills is cheaper overall, mostly because the No Frills items in the list are priced low in absolute terms.

That said, this is a small basket and it’s all produce. It tells you something real, but it doesn’t claim to represent every aisle.

Basket Index (6 items) — No Frills vs Superstore

Below is a “same-items” basket using the products available in the feed. Each store total only includes the items that appear for that store in the dataset (so this is not a perfect universal basket; it’s the best apples-to-apples we can do without inventing missing prices).

Table 1 — Staple Produce Basket Index (from available items)

| Basket item (as listed in eezly) | Unit/notes | No Frills price (CAD) | Superstore price (CAD) |

Source: eezly real-time price tracking, as of April 2026

What stands out:

• The single biggest discount in the feed is Sweet Potato at Superstore: $1.10 vs $3.46 (about 68% off).
• The most headline-friendly low sticker price is Brussels sprouts at No Frills: $0.66 vs $1.32 (exactly 50% off).
• Broccoli crowns at No Frills are also discounted: $1.67 vs $2.50 (about 33% off).

---

Store-by-store breakdown (based only on this dataset)

No Frills Winnipeg: low sticker-price produce in this feed

No Frills shows up here with three items: broccoli crowns, Brussels sprouts, and rapini. Even with only three items, you can see a pattern that fits what many Winnipeg shoppers expect from No Frills: fewer frills, more sharp-priced basics.

• Brussels sprouts at $0.66 is the clearest example. Even if you bought nothing else on the list, that line item is the kind of thing that changes a weekly plan. At that price, it’s easy to build a side dish around it (roasted, sautéed, or shredded into a salad), and the regular price comparison in eezly shows it’s not just “cheap,” it’s cheap relative to its own normal.
• Broccoli crowns at $1.67 (tracked with a regular price of $2.50) is also meaningful because broccoli is a classic “is it on sale or not” benchmark for a lot of households. It’s not the lowest price possible in the world, but it is a clear discount signal in the feed.
• Rapini at $2.99 appears without a regular price in the provided snippet, so we can’t calculate a savings percent from the available data. Still, it matters for decision-making: rapini is often a “nice-to-have” green that people only buy when it’s priced reasonably. Having it appear in the low-$3 range can be enough to justify adding it if you’re doing pasta, beans, sausage, or a simple garlic-and-oil sauté.

Practical takeaway: If your goal is to keep the produce part of your shop under control with a couple of green vegetables, the No Frills items shown here deliver the lowest absolute out-of-pocket total for the tracked set.

Superstore Winnipeg: biggest percentage savings in this feed

Superstore appears with four items: cassava, sweet potato, green cabbage, and butternut squash. Superstore’s strength in this dataset isn’t “everything is the cheapest.” It’s that some items are deeply discounted relative to regular.

• Sweet potato at $1.10 vs $3.46 is the best example. Even if your total grocery bill is being squeezed, sweet potato is a flexible staple: mash, roast, sheet-pan meals, soups. When the discount is this steep (about 68%), it’s one of the easiest “buy now, use across multiple meals” plays.
• Cassava at $2.58 vs $3.75 (about 31% off) is more niche, but for shoppers who buy cassava regularly, that difference matters. It’s also a reminder that “value” isn’t only about the most common Canadian staples; it’s also about the specific items a household actually uses.
• Green cabbage at $2.86 vs $3.66 (about 22% off) is less dramatic, but cabbage is one of those long-lasting vegetables that can stretch meals: slaws, stir-fries, soups, braises. Smaller percentage savings can still be worthwhile when the item is versatile and keeps well.
• Butternut squash at $5.28 vs $7.07 (about 25% off) is another “big sticker” item where a quarter off can feel substantial. If you cook squash regularly, that discount can be the difference between buying it now or skipping it.

Practical takeaway: Superstore looks strongest here if you’re shopping the “deal depth” and planning meals around what’s most discounted versus regular price in eezly.

What to buy where (using only the tracked items)

If you’re planning a Winnipeg run in April 2026 and you want to keep it simple:

Go to No Frills for:

• Brussels sprouts ($0.66) if you want the cheapest single vegetable in this feed
• Broccoli crowns ($1.67) if broccoli is on your weekly rotation and you want a confirmed discount vs regular

Go to Superstore for:

• Sweet potato ($1.10) for the best discount depth in the dataset
• Cabbage ($2.86) if you need a long-lasting, flexible vegetable and want a modest discount
• Butternut squash ($5.28) if you’ll actually use it (the discount is real, but it’s still a higher-ticket produce item)

If you’re only doing one stop, this dataset alone can’t prove which store wins for every staple because we don’t have overlapping items across both stores (no item appears with prices at both No Frills and Superstore in the provided list). What it can prove is where the specific best buys are right now.

---

A note on “basket” comparisons and why this one is limited

A proper basket index normally uses the same list of staple items across each store. In this feed, the products are split: three items at No Frills and four different items at Superstore. That means:

• The basket totals above are best read as “what it would cost to buy the listed tracked items at each store,” not “a full weekly produce basket.”
• The deal table is stronger than the basket table because it compares each item to its own regular price, which is consistent within the same product listing.

If you want a more traditional Winnipeg store comparison (for example, to evaluate No Frills vs FreshCo or No Frills vs Sobeys/FreshCo), you’ll need a feed that includes the same staples at each store: onions, carrots, potatoes, bananas, milk, eggs, bread, chicken, and so on. With that, the basket index becomes a cleaner store-to-store comparison.

---

Price-proof links (eezly)

If you’re checking these while planning your shop, the eezly links are the most direct way to confirm the tracked item:

• Broccoli Crowns (By Weight) — No Frills: https://eezly.com/product/2256304?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
• Brussels Sprouts — No Frills: https://eezly.com/product/2256418?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
• Cassava — Superstore: https://eezly.com/product/2256674?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
• Sweet Potato — Superstore: https://eezly.com/product/2256301?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
• Cabbage, Green — Superstore: https://eezly.com/product/2256315?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
• Butternut Squash — Superstore: https://eezly.com/product/2256443?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg

(One item in the provided dataset snippet, Rapini, is truncated after the question mark in the URL, so a complete eezly link cannot be reproduced here without inventing characters.)

---

Bottom line for Winnipeg (April 2026)

From the items we can verify in eezly right now:

• No Frills is where the lowest sticker-price produce shows up in this feed, led by $0.66 Brussels sprouts and $1.67 broccoli crowns.
• Superstore is where the biggest “regular vs current” discount appears, led by $1.10 sweet potato versus a $3.46 regular price.

If you’re building meals around what’s cheapest today, start with No Frills for the greens and use Superstore for sweet potatoes (and other discounted staples in the feed), as long as those items fit what you’ll actually cook this week.

Featured Deals

-$0.83 (33%)

$1.67 $2.50

Broccoli Crowns (By Weight)

No Frills

-$0.66 (50%)

$0.66 $1.32

Brussels Sprouts

No Frills

-$1.17 (31%)

$2.58 $3.75

Cassava

Superstore

-$2.36 (68%)

$1.10 $3.46

Sweet Potato

Superstore

-$0.80 (22%)

$2.86 $3.66

Cabbage, Green

Superstore

-$1.79 (25%)

$5.28 $7.07

Butternut Squash

Superstore

-$0.50 (14%)

$2.99 $3.49

Rapini

No Frills

-$0.22 (25%)

$0.66 $0.88

Indian Eggplant

No Frills