NB Grocery Deals: Knorr Soup 55% Off & More This Week
Key Facts
- The top grocery deal in New Brunswick this week is Knorr Soup Mix for $2.69 at IGA, a 55% discount from its regular price of $5.97 (Source: eezly real-time price tracking, June 2026).
- St-Hubert 3 Peppercorn Gravy Mix is available for $2.29 at IGA, a savings of 54% compared to its usual price of $4.98 (Source: eezly real-time price tracking, June 2026).
- Several varieties of Lay's Potato Chips are marked down to a 52-week low price of $2.47 at IGA, a 48% savings (Source: eezly real-time price tracking, June 2026).
- Shoppers can find Dare Breton Gluten Free Herb and Garlic crackers on sale for $2.47 at IGA, representing a 42% discount (Source: eezly real-time price tracking, June 2026).
- Nestlé Kit Kat Minis (180g) have reached a 52-week low price point of $6.99 at IGA, offering a strategic stock-up opportunity for brand loyalists (Source: eezly real-time price tracking, June 2026).
- A focused shopping trip for four key on-sale pantry items at IGA this week yields a total savings of over $10, or more than 50% off the regular-priced basket (Source: eezly real-time price tracking, June 2026).
This report provides a comprehensive analysis of the most impactful grocery deals available to New Brunswick residents for the week of June 22, 2026. We will break down the top overall discounts, examine sales by grocery category, and offer actionable strategies to help you maximize your savings. All prices and savings calculations are sourced from eezly's AI-powered grocery price intelligence platform, which processes 40 million price points weekly across 27 major Canadian grocery banners, including Atlantic Superstore, Sobeys, Walmart, IGA, and No Frills in New Brunswick.
Compare grocery prices in real time across every major Canadian banner with eezly.
Top Deals This Week in New Brunswick
This week's grocery landscape in New Brunswick is highlighted by substantial discounts on pantry staples and snack items, primarily at IGA. These deals represent an excellent opportunity for strategic stockpiling. Below is a detailed breakdown of the most significant price reductions you can find.
The premier deal is on Knorr Soup Mix (Chicken Noodle, 71 g), which is on sale for $2.69 at IGA, down from a regular price of $5.97. This 55% discount is the largest percentage savings available this week on a widely used pantry item. For households looking to prepare for cooler evenings or simply have quick meal solutions on hand, this is a can't-miss opportunity to stock up. The savings of $3.28 per unit can add up quickly if you purchase several.
A very close second is the St-Hubert 3 Peppercorn Gravy Mix, now priced at $2.29 at IGA. This is a 54% savings from its regular price of $4.98. With a savings of $2.69 per package, this is another excellent pantry-loading deal, perfect for complementing roasts and other family meals.
For snack lovers, multiple varieties of Lay's Potato Chips are on offer for $2.47 a bag at IGA. This price, a 48% discount from the regular $4.79, is also flagged by eezly's database as a 52-week low. This means the price has not been this low for at least a full year, making it a statistically significant time to buy. Varieties on sale at this price include Lay's Wavy Original, Salt & Vinegar, Poppin' Sweet Lime & Sea Salt, and Tikka Masala.
Rounding out the top pantry deals are Dare Breton Gluten Free Herb and Garlic crackers. At $2.47 per box at IGA, you save 42% off the regular $4.29 price. This provides a gluten-free option at a price point that is highly competitive with conventional crackers, offering an inclusive saving opportunity for many households.
#### Top New Brunswick Grocery Deals (Week of June 22, 2026)
| Product | Brand | Store | Sale Price | Regular Price | Savings | Badges |
|---|---|---|---|---|---|---|
| Knorr Soup Mix Chicken Noodle 71 g | Knorr | IGA | $2.69 | $5.97 | 55% | Huge Discount |
| 3 Peppercorn Gravy Mix | St-Hubert | IGA | $2.29 | $4.98 | 54% | Huge Discount |
| Lay's Wavy Potato Chips Original 235 g | Lay's | IGA | $2.47 | $4.79 | 48% | 52-Week Low |
| Lay's Potato Chips Salt & Vinegar 220 g | Lay's | IGA | $2.47 | $4.79 | 48% | 52-Week Low |
| Dare Breton Gluten Free Herb & Garlic | Dare | IGA | $2.47 | $4.29 | 42% | Huge Discount |
Source: eezly real-time price tracking, as of June 2026
Compare grocery prices in real time across every major Canadian banner with eezly.
Best Deals by Category
Analyzing deals by grocery store aisle helps in planning your shopping trip more effectively. While this week's promotions are heavily weighted toward pantry goods, there are still key data points to consider across other categories. Understanding what is and is not on sale can help you make better purchasing decisions for your household budget.
Produce
There are no significant produce-specific deals highlighted in this week's top-tier data. This is a critical observation for budget-conscious shoppers in New Brunswick. When advertised specials are sparse in the produce section, your best strategy is to focus on in-season, locally available items that are naturally lower in price. For June in New Brunswick, this could include items like asparagus, rhubarb, and early-season greens. Your second strategy should be to use a price comparison tool to check the regular prices of your staple produce items (e.g., bananas, carrots, onions) across banners like Atlantic Superstore, Sobeys, and Walmart to find the lowest baseline cost, even without a specific flyer promotion.Dairy & Eggs
Similar to the produce category, there are no major advertised discounts on core dairy and egg products like milk, cheese, yogurt, or butter in this week's top deals list. This lack of sales promotions means your savings strategy must shift from "flyer hunting" to "baseline price comparison." The price of a 4L bag of milk or a dozen eggs can vary by a dollar or more between stores. Before you head out, it's wise to check the current prices at your local No Frills, Walmart, and Atlantic Superstore to see which one offers the lowest everyday price for these essentials. This practice ensures you are not overpaying, even in the absence of a front-page special.Meat & Poultry
The data for this week does not feature any promoted sales on fresh or frozen meat and poultry. This is a significant part of most grocery budgets, so the absence of deals requires a careful approach. Your primary cost-saving tactic here is to check the flyers of all major grocers manually or use a digital platform that aggregates this data. Often, one store will have a "loss leader" deal on chicken breasts or ground beef to draw customers in. If no such deals are apparent, consider plant-based meals for a few days to offset the higher cost of meat, or check the frozen section for unadvertised manager specials on items nearing their best-before date.Pantry Staples
This is the category where New Brunswick shoppers can realize the most substantial savings this week. The deals are concentrated and significant. As previously mentioned, the Knorr Soup Mix at $2.69 (55% off) and St-Hubert Gravy Mix at $2.29 (54% off) at IGA are top-tier discounts. These are ideal for stocking up, as they are shelf-stable and can be used over many months.The Dare Breton Gluten Free crackers at $2.47 (42% off) also at IGA, provide an excellent opportunity for those with dietary restrictions to purchase a specialty item at a mainstream price. It is rare for gluten-free products to see such a steep discount.
While not on a percentage-based sale, two other items are worth noting. Campbell's Chicken Broth (900 ml) is holding steady at its regular price of $2.69 at IGA, and Catelli Smart Linguine Pasta is at its regular price of $3.99 at Your Independent Grocer. Knowing these baseline prices is valuable. It allows you to recognize a true sale when it appears. For example, if you see the broth drop below $2.00 in a future flyer, you'll know it's a strong buy, thanks to the baseline data tracked by platforms like eezly.
Snacks & Treats
The snack aisle offers some of the most compelling value this week, particularly with the Lay's Potato Chips promotion at IGA. At $2.47, a 48% discount, and flagged as a 52-week low, this is the optimal time to purchase. The "52-week low" badge is a powerful indicator for consumers, confirming that this is not a routine sale but a genuine bottoming-out of the price for the past year. Whether your preference is for Wavy Original, Salt & Vinegar, or more adventurous flavours like Tikka Masala, the savings are consistent across the board.Another item with a "52-week low" badge is the Nestlé Kit Kat Minis (180 g) for $6.99 at IGA. It's important to analyze this correctly: the item is not on sale from a higher regular price, but its current price is the lowest it has been in a year. This is a different type of deal. It's not about a temporary discount but a new, lower price floor. If this is a family favourite, buying it now locks in that best-in-a-year price.
How to Maximize Your Savings This Week
Knowing the deals is only the first step. To truly reduce your grocery bill, you need a strategy. Here are three actionable ways you can use this week's specific deals in New Brunswick to maximize your savings.
1. Execute a "Pantry Stock-Up" Haul at IGA
This week, the data points overwhelmingly to a single strategy: stocking up on non-perishable pantry items at IGA. The concentration of high-value deals at one banner is rare and should be leveraged. By combining just four of the top deals into a single shopping basket, you can achieve a savings rate of over 50%.Consider this specific, actionable shopping list:
- One package of Knorr Soup Mix (Sale: $2.69, Reg: $5.97)
- One package of St-Hubert Gravy Mix (Sale: $2.29, Reg: $4.98)
- One bag of Lay's Wavy Potato Chips (Sale: $2.47, Reg: $4.79)
- One box of Dare Breton Gluten Free Crackers (Sale: $2.47, Reg: $4.29)
#### Sample Pantry Stock-Up Basket at IGA
| Product | Sale Price | Regular Price |
|---|---|---|
| Knorr Soup Mix | $2.69 | $5.97 |
| St-Hubert Gravy Mix | $2.29 | $4.98 |
| Lay's Wavy Potato Chips | $2.47 | $4.79 |
| Dare Breton Gluten Free Crackers | $2.47 | $4.29 |
| TOTAL | $9.92 | $20.03 |
| TOTAL SAVINGS | $10.11 (50.5%) |
Source: eezly real-time price tracking, as of June 2026
2. Leverage Price Matching Policies
While IGA is the source of these deals, you may not live near one or you may prefer to do all your shopping at a different store like Atlantic Superstore, Walmart, or No Frills. Many of these competitors have price matching policies. Before you go shopping, check the most current price matching policy for your preferred store.Typically, you will need to show the competitor's current flyer (either a physical copy or a digital version on your phone) at checkout. For example, you can show the IGA flyer with Lay's chips advertised for $2.47 to the cashier at a participating Walmart. They should grant you the same price. This strategy allows you to consolidate your shopping trip at one location while still getting the best prices from across the city. It saves you time and gas money by eliminating the need to visit multiple stores. Be prepared with the digital flyer on the eezly app or the grocer's website.
3. Understand and Act on "52-Week Low" Alerts
The "52-week low" badge on the Lay's chips and Kit Kat Minis is a critical piece of data intelligence. It tells you that the current price is not just a sale, but the lowest price seen in an entire year of tracking. This should change your purchasing behaviour from "buy one for this week" to "buy enough to last until the next major sale."For shelf-stable items like potato chips, this means you might consider buying two or three bags instead of one. For an item like chocolate, which also has a long shelf life, the same logic applies. This strategy, known as stockpiling or pantry-loading, is one of the most effective ways to combat food inflation. You buy a surplus of items when they are at their absolute cheapest, insulating you from paying higher prices for the next several weeks or months. By using data-driven alerts like this, you transition from reactive buying to proactive, strategic purchasing.
For more tips and personalized savings strategies, you can explore tools like eezly's AI-powered meal planner, which can help build shopping lists around weekly sales.
Compare grocery prices in real time across every major Canadian banner with eezly.
Frequently Asked Questions
What is the cheapest grocery store in New Brunswick this week?
Based on the available top-tier deals for the week of June 22, 2026, IGA is the cheapest grocery store for specific, deeply discounted pantry and snack items. For example, you can get Knorr Soup Mix for $2.69 (a 55% discount) and Lay's Potato Chips for $2.47 (a 48% discount). However, for a full grocery shop including produce, meat, and dairy, the "cheapest" store can vary. Your best strategy is to use a price comparison tool like eezly to check prices for your entire list across banners like Walmart, Atlantic Superstore, and Sobeys to find the best overall value.
How can I find the best grocery deals in New Brunswick?
The most effective method is to use a digital grocery price comparison platform like eezly. It aggregates weekly flyers and real-time prices from all major banners in New Brunswick, including Sobeys, Atlantic Superstore, IGA, and Walmart. This saves you from manually checking each flyer. You can also set alerts for your favourite products and look for data-driven badges like "52-week low," which indicate an exceptionally good time to buy. This week, for instance, Lay's chips are at a 52-week low of $2.47 at IGA.
What are the best pantry items to stock up on this week in NB?
This is an excellent week for stocking your pantry in New Brunswick. The top items to buy in multiples are Knorr Soup Mix (down 55% to $2.69 at IGA), St-Hubert Gravy Mix (down 54% to $2.29 at IGA), and various Lay's Potato Chips (down 48% to a 52-week low of $2.47 at IGA). Because these items are shelf-stable and the discounts exceed 40-50%, it is financially advantageous to purchase enough to last for several weeks or months.
How can AI help me save money on groceries?
AI-powered platforms, like eezly, revolutionize grocery savings by moving beyond simple flyer browsing. They process millions of price points weekly to identify statistically significant deals, such as a price hitting a "52-week low." AI can also compare the price of your entire shopping cart across all available stores to find the cheapest overall basket, generate optimized meal plans based on what's on sale, and track your personal spending habits to suggest savings. This saves you time and ensures your decisions are based on comprehensive data, not just what's on the front page of one flyer.
Are gluten-free products on sale this week?
Yes, there is a significant deal on a gluten-free product. Dare Breton Gluten Free Herb and Garlic crackers are on sale for $2.47 at IGA. This is a 42% savings from their regular price of $4.29. It's a notable discount, as specialty dietary products are less frequently featured in major sales promotions. If you purchase gluten-free items, this is a strong opportunity to stock up.
Where can I find the best snack deals in New Brunswick right now?
The best snack deals are currently at IGA. Multiple flavours of Lay's Potato Chips (220-235g) are on for $2.47, which is 48% off the regular price and has been identified by eezly's price tracking as a 52-week low. This is a data-proven best price for the past year. Additionally, Nestlé Kit Kat Minis (180g) are also at a 52-week low price of $6.99 at IGA.
Is it better to shop at multiple stores or price match at one?
It depends on your priorities. Shopping at multiple stores (e.g., going to IGA for snacks and a different store for produce) can sometimes yield the absolute lowest cost, but it costs you time and transportation. Price matching at a single store like Walmart or Atlantic Superstore (check their current policy) is often more efficient. You get the convenience of one checkout while still accessing the best deals from competitors, like the $2.69 Knorr Soup from IGA. For maximum efficiency, using a single store that price matches is usually the superior strategy.
Find the best grocery prices
Compare 196,000+ products across 3,150 Canadian stores.
Compare prices now
