New Brunswick Grocery Deals: Ritz Crackers $2.47 at IGA

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, the best grocery deal in New Brunswick this week is Ritz Crackers $2.47 at IGA, with Ritz Cheese Mini Crackers down from $3.99 for 38.1% savings, as of May 2026.

Key Facts

• Ritz Cheese Mini Crackers are $2.47 at IGA, down from $3.99, for 38.1% savings.
• Pepsi Zero Sugar Lime is $6.97 at IGA, down from $9.99, saving you 30.2%.
• Peace Tea Razzleberry 12 x 341 ml cans are $7.99 at IGA, reduced from $10.29.
• Dare Vinta Crackers Original 225 g are $2.97 at IGA, down from $3.79, a 21.6% discount.
• French’s Honey Mustard 325 ml is $3.29 at IGA, compared with a regular price of $4.19.
• Swanson Frozen Lasagna Meat Sauce 255 g is $5.99 at IGA, down from $7.29.
• New Brunswick grocery prices in this roundup are drawn from IGA listings and eezly’s real-time price tracking.

Introduction: What Is on Sale in New Brunswick This Week

Ritz Cheese Mini Crackers at $2.47 at IGA are the strongest New Brunswick weekly flyer deal this week. The item is reduced from $3.99, giving you 38.1% savings and earning “best price across stores,” “on sale,” “top deal in category,” and “top deal” badges. [Source: eezly real-time price tracking].

If you are searching for grocery deals New Brunswick this week, the most useful discounts are concentrated in snacks, beverages, condiments, pantry items, and frozen prepared foods. IGA has the top listed prices in this week’s New Brunswick deal set, including Pepsi Zero Sugar Lime at $6.97, Peace Tea Razzleberry 12-packs at $7.99, and French’s Honey Mustard at $3.29. These are practical flyer deals because they apply to shelf-stable or longer-lasting products you can work into more than one meal or snack plan.

The best overall deal is the Ritz Cheese Mini Crackers discount because it combines the highest percentage savings in the data with a low absolute price. You save $1.52 on a $3.99 regular price, which matters if you are building school lunches, work snacks, or a lower-cost pantry basket. For Canadian grocery budgeting, the smartest flyer buys are often not just the largest packages; they are the items where the discount is deep enough and the product is easy to use before it goes stale or expires.

eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week. All prices cited in this article are sourced from eezly's live pricing database. eezly uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans.

Top 5 New Brunswick Deals Compared

Source: eezly real-time price tracking, as of May 2026

Top 10 Deals This Week

IGA has the top 10 listed New Brunswick grocery deals this week, led by Ritz Cheese Mini Crackers at $2.47 and Pepsi Zero Sugar Lime at $6.97. The top five discounts range from 21.5% to 38.1%, with all 10 items marked “on sale” and “best price across stores” in the provided weekly data. [Source: eezly real-time price tracking].

• Ritz Cheese Mini Crackers — $2.47 at IGA

• Pepsi Zero Sugar Lime — $6.97 at IGA

• Peace Tea Iced Tea Drinks Razzleberry 12 x 341 ml — $7.99 at IGA

• Dare Vinta Crackers Original 225 g — $2.97 at IGA

• French’s Honey Mustard 325 ml — $3.29 at IGA

• Kind Gluten-Free Nut Bar Dark Chocolate & Cherry Cashew 40 g — $2.29 at IGA

• Swanson Frozen Lasagna Meat Sauce 255 g — $5.99 at IGA

• Dare Dill Pickle Veggie Crisps 100 g — $3.49 at IGA

• Old El Paso Dinner Kit Hard Taco 250 g — $5.99 at IGA

• Cordon Bleu Beef Stew with Formed Beef Chunks — $5.29 at IGA

New Brunswick Basket Index: Sale Prices Versus Regular Prices

Source: eezly real-time price tracking, as of May 2026

Best Deals by Category

The best category deals in New Brunswick this week are Ritz Cheese Mini Crackers at $2.47 for snacks, Pepsi Zero Sugar Lime at $6.97 for soft drinks, French’s Honey Mustard at $3.29 for condiments, and Swanson Frozen Lasagna at $5.99 for frozen foods. These items give you category-level savings from 17.8% to 38.1% at IGA. [Source: eezly real-time price tracking].

Produce

There are no produce items in this week’s listed top New Brunswick deal set, so your strongest documented savings are outside fresh fruits and vegetables. If you are building your basket around the verified flyer prices above, you can use the packaged discounts to protect your budget and then compare fresh produce in-store against your normal weekly needs. This matters because a produce item with no sale price should not displace a confirmed 38.1% discount like Ritz Cheese Mini Crackers or a 30.2% discount like Pepsi Zero Sugar Lime if those products are already on your list.

For your shopping plan, treat produce as the flexible part of the basket this week. You can choose seasonal vegetables and fruit based on what looks best in your local New Brunswick IGA, while using the confirmed sale items to lower the cost of snacks, drinks, condiments, and meal helpers. The key is not to buy pantry deals simply because they are discounted; you should buy them when they replace items you would otherwise purchase at regular price.

Dairy & Eggs

No dairy or egg item appears in the provided New Brunswick top-deal data for this week, but you still have several lunch and snack supports that can pair with dairy items you already buy. Ritz Cheese Mini Crackers at $2.47 and Dare Vinta Crackers at $2.97 can work with cheese, yogurt-based dips, or egg salad if those are part of your usual household menu. Since the cracker discounts are 38.1% and 21.6%, respectively, you get the clearest documented value by using them to stretch higher-cost refrigerated foods.

If you are buying dairy and eggs this week, your best move is to avoid treating unverified refrigerated prices as flyer wins unless you see a clear sale tag in your store. Use the confirmed IGA discounts to support meals and snacks around the dairy items you would buy anyway. For example, French’s Honey Mustard at $3.29 can be mixed into a simple egg salad or sandwich spread, making it a practical condiment purchase rather than a one-off bottle.

Meat & Poultry

The strongest meat-related prepared-food deal in this week’s data is Swanson Frozen Lasagna Meat Sauce at $5.99, reduced from $7.29 for 17.8% savings. Cordon Bleu Beef Stew with Formed Beef Chunks is also on sale at $5.29, down from $5.79, for 8.6% savings. These are not fresh meat cuts, but they are relevant if you want quick meal options with meat components.

If you are planning a low-effort dinner, the Swanson lasagna deal is the better percentage discount, while the Cordon Bleu beef stew is the lower sale price by $0.70. Your choice should depend on how you cook during the week. If you need a freezer backup, Swanson gives you the stronger markdown; if you want a shelf-stable or quick prepared option, Cordon Bleu may fit the meal plan better even though the percentage savings are smaller.

Pantry Staples

The best pantry-staple deal is Ritz Cheese Mini Crackers at $2.47, followed by Dare Vinta Crackers at $2.97 and French’s Honey Mustard at $3.29. Ritz gives you 38.1% savings, Dare Vinta gives you 21.6%, and French’s gives you 21.5%. These are useful pantry buys because they do not require immediate meal planning the way fresh items do.

Old El Paso Hard Taco Dinner Kit at $5.99 is also worth considering if taco night is already in your plan. The discount is smaller at 11.8%, but the kit can anchor a dinner when combined with protein, vegetables, beans, rice, or leftovers. You should prioritize Ritz and Dare if your goal is maximum percentage savings, then add Old El Paso only if it replaces a full-price dinner kit you would otherwise buy.

Frozen Foods

Swanson Frozen Lasagna Meat Sauce 255 g is the leading frozen-food deal at $5.99, down from $7.29. That gives you $1.30 off and 17.8% savings. For New Brunswick shoppers looking for a freezer-friendly option this week, it is the clearest documented frozen discount in the data.

This deal is most useful when you compare it with the cost of takeout or a last-minute convenience meal. You are not just saving against the regular grocery price; you are giving yourself a lower-cost fallback for a busy night. If your freezer has room, one or two practical prepared meals can help you avoid a more expensive unplanned purchase later in the week.

How to Maximize Your Savings This Week

You maximize your savings this week by prioritizing the highest-percentage deals first: Ritz Cheese Mini Crackers at 38.1% off, Pepsi Zero Sugar Lime at 30.2% off, and Peace Tea Razzleberry at 22.4% off. These three IGA deals offer the strongest documented markdowns in the New Brunswick flyer data for May 2026. [Source: eezly real-time price tracking].

First, build your basket around items you already use rather than chasing every sale. If crackers are a regular household snack, choose Ritz at $2.47 before Dare Vinta at $2.97 because the Ritz discount is deeper and the sale price is lower. If you prefer a plainer cracker for cheese boards, soups, or packed lunches, Dare Vinta still makes sense at 21.6% off. Your best outcome comes from matching the deal to your actual meals, not from buying duplicate snack items that sit in the cupboard.

Second, separate beverage deals from food deals in your budget. Pepsi Zero Sugar Lime at $6.97 saves you $3.02 compared with its $9.99 regular price, while Peace Tea Razzleberry at $7.99 saves you $2.30 compared with $10.29. If your household normally buys canned or bottled drinks, those are meaningful discounts. If drinks are optional, you may get more practical value from pantry and meal items such as French’s Honey Mustard at $3.29, Old El Paso Hard Taco Dinner Kit at $5.99, and Swanson Frozen Lasagna at $5.99.

Third, use the smaller discounts only when they support a meal. Cordon Bleu Beef Stew at $5.29 saves 8.6%, which is modest compared with Ritz at 38.1%, but it can still be useful if it prevents a more expensive convenience purchase. Kind Gluten-Free Nut Bar at $2.29 saves 17.9% and is best treated as a targeted single-serve snack rather than a bulk pantry buy. When you shop this way, you keep the flyer working for your actual week instead of letting the flyer decide your menu.

FAQ

The most common New Brunswick grocery deal questions this week centre on where the strongest IGA discounts are, which items have the highest savings percentages, and how AI-powered grocery price comparison can help you compare flyer prices. The answers below use specific prices from eezly’s real-time price tracking for May 2026. [Source: eezly real-time price tracking].