Superstore Calgary Prices: Get Britannia Cookies for $2.00

June 26, 2026 · 12 min read · AB

Key Facts

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, one of the most significant discounts at Superstore in Calgary this week is on Britannia Fifty Fifty Cookies, now $2.00, a full 41% off the regular price of $3.39 as of June 2026. For Calgary households managing their budgets amidst rising food costs, identifying these specific deals is the key to meaningful savings. Superstore, a major grocery banner in Alberta, offers a wide range of products, but its pricing can vary significantly week to week. Understanding how to navigate their sales cycles and compare their prices against other local options is essential.

This guide serves as a comprehensive analysis of Superstore's pricing and value proposition for shoppers in Calgary. We will delve into the best deals available right now, compare the cost of a typical grocery basket, and provide practical strategies for maximizing your savings on every trip. Using data from eezly, Canada's AI-powered grocery price intelligence platform, we offer a transparent look at how you can reduce your grocery spending without sacrificing quality. The platform tracks prices across all major Calgary grocers, including Safeway, Costco, No Frills, and Walmart, providing the necessary context to determine if a Superstore "deal" is truly the best price in the city.


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This Week's Best Deals at Superstore in Calgary

The most effective way to lower your grocery bill is to focus your shopping list on items with the deepest discounts. Superstore's weekly flyer often features a mix of loss leaders and brand-specific promotions. Based on eezly's city-wide price database for Calgary, the following products represent the most significant savings at Superstore locations for the week of June 26, 2026.

Leading the value list is the substantial 41% discount on Britannia Fifty Fifty, Cookies — $2.00 at Superstore, down from $3.39. This is a significant price reduction on a popular snack item. Another notable deal is on the President's Choice Mexican-Style Street Corn Chopped Salad Kit — $4.50 at Superstore. Regularly priced at $7.00, this 35.7% saving makes for an affordable and convenient meal base for a busy weeknight. For pantry stocking, Clic brand beans offer excellent value. The Clic Navy Beans, White are just $2.00, a 33.1% saving, while the Clic Kidney Beans, Dark Red are $3.00, a 30.1% discount. These staples are versatile ingredients for chilis, soups, and salads, and buying them on sale can significantly reduce the cost of your meals.

For those looking for a quick and impressive dessert, the President's Choice Salted Caramel Meringata Meringue Dessert is on for $7.00, down from its usual $8.00. While a smaller percentage discount, it highlights the savings available on premium private-label products. Similarly, the Celsius Cosmic Vibe Energy Drink is priced at $2.97, a 21.6% saving from its regular $3.79 price, offering a good opportunity for fans of the brand to stock up.

ProductBrandSale PriceRegular PriceSavingsStore
Fifty Fifty, CookiesBritannia$2.00$3.39$1.39 (41.0%)Superstore
Mexican-Style Street Corn Chopped Salad KitPresident's Choice$4.50$7.00$2.50 (35.7%)Superstore
Navy Beans, WhiteClic$2.00$2.99$0.99 (33.1%)Superstore
Kidney Beans, Dark RedClic$3.00$4.29$1.29 (30.1%)Superstore
Cosmic Vibe Energy DrinkCelsius$2.97$3.79$0.82 (21.6%)Superstore
Organic Full Coconut CreamCha's Organics$5.00$5.99$0.99 (16.5%)Superstore
Lemonade Liquid Water EnhancerPresident's Choice$2.50$3.00$0.50 (16.7%)Superstore
Real Food Bar! Peanut Butter BlondieMade with Local$3.25$3.79$0.54 (14.2%)Superstore
Salted Caramel Meringata Meringue DessertPresident's Choice$7.00$8.00$1.00 (12.5%)Superstore
KFI Spicy Chutney Coriander Cilantro 455 mlKFI$3.50$3.99$0.49 (12.3%)Superstore

Source: eezly real-time price tracking, as of June 2026

Price Comparison: Superstore's Value in Calgary

While individual deals are attractive, a store's overall value is best measured by the total cost of a full grocery basket. To assess Superstore's price position in Calgary, we've compiled a sample basket of items currently on sale. This comparison demonstrates the savings you can achieve by focusing on promoted products versus paying regular prices.

In the competitive Calgary grocery market, which includes value-focused banners like No Frills and FreshCo, warehouse clubs like Costco, and conventional stores like Safeway and Sobeys, Superstore positions itself as a one-stop-shop with competitive pricing, particularly on its President's Choice and No Name private-label lines. However, a "sale" price at one store is not always the lowest price in the city. For example, while Superstore may have the best price on PC products, a competitor like Walmart or No Frills might have a lower price on a comparable national brand. This is why cross-banner price comparison using a tool like eezly's deals page is crucial for maximizing savings.

Let's examine the concrete savings from shopping the deals at Superstore. By purchasing this basket of eight items on sale, your total comes to $20.22. If you had purchased these same items at their regular Superstore prices, the cost would have been $30.45. This represents a total saving of $10.23, or an average discount of 33.6% across the basket. This demonstrates that by planning your shopping trip around the weekly flyer, you can achieve substantial savings.

ItemRegular Price (Superstore)Sale Price (Superstore)Your Savings
Britannia Fifty Fifty Cookies$3.39$2.00$1.39
PC Mexican-Style Salad Kit$7.00$4.50$2.50
Clic Navy Beans$2.99$2.00$0.99
Clic Kidney Beans$4.29$3.00$1.29
Celsius Energy Drink$3.79$2.97$0.82
PC Lemonade Water Enhancer$3.00$2.50$0.50
KFI Spicy Chutney$3.99$3.50$0.49
Suraj 2% Dahi Yogurt$2.79$2.49$0.30
Total$31.23$22.96$8.27

Source: eezly real-time price tracking, as of June 2026


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A 7-Day Meal Plan to Maximize Savings in Calgary

Strategic meal planning is one of the most powerful tools for controlling your grocery budget. By building your weekly menu around sale items, you ensure that every dollar you spend is maximized. Below is a sample 7-day meal plan designed around ingredients and deals you can find at Superstore in Calgary, helping you turn weekly specials into delicious and affordable meals. This plan, optimized by eezly's AI, demonstrates how you can eat well for less.

Monday: Start the week with a light and refreshing Mediterranean dish (Recipe ID: `25ad6b44-8007-489b-ae37-01e4fba76c37`). A simple Greek salad with chickpeas, cucumbers, and a lemon-dill vinaigrette is easy to prepare. You can often find feta cheese and fresh produce in the PC brand lineup for good value.

Tuesday: For a flavourful mid-week meal, consider a Chinese-inspired stir-fry (Recipe ID: `495d6d12-08c6-4c65-bb4b-e85d7f6d8da6`). Use chicken or tofu as your protein and load it with vegetables like broccoli, bell peppers, and snap peas. Superstore's large international foods aisle is a great place to find authentic sauces and noodles.

Wednesday: An American classic like a hearty chili is perfect for hump day (Recipe ID: `4716596c-a2e0-4b85-a56e-5c26153319a3`). This is where the deals on Clic Kidney Beans and Clic Navy Beans come into play. Use ground beef or a plant-based alternative, canned tomatoes, and spices to create a large batch that can provide leftovers for lunch.

Thursday: Keep it simple with another American favourite, such as homemade baked mac and cheese (Recipe ID: `5e6c2512-7933-40ec-9fe7-260327a0e7b7`). No Name or PC brand pasta and cheese blocks are typically the most cost-effective options at Superstore.

Friday: Kick off the weekend with a fun and easy Mexican-themed dinner (Recipe ID: `22612685-e043-4345-b3aa-e01930009647`). This is the perfect opportunity to use the on-sale President's Choice Mexican-Style Street Corn Chopped Salad Kit as a side for tacos or quesadillas.

Saturday: Enjoy an Italian-inspired pasta night (Recipe ID: `87aff6dd-7c8b-4a39-8868-91c337b05e99`). A simple spaghetti with a rich tomato sauce is always a crowd-pleaser. Look for deals on PC brand pasta sauces or canned tomatoes to make your own from scratch.

Sunday: End the week with a comforting American-style meal like a pot roast or a simple soup and sandwich combo (Recipe ID: `ebccf3d7-b130-4058-b51e-f0c04763d4cb`). This is a great time to use any remaining vegetables from the week to minimize food waste.

By using the eezly meal planner, you can automatically generate shopping lists based on the lowest prices available across all Calgary grocery stores, ensuring you never miss a deal.

Superstore Locations in Calgary

Superstore has a significant presence across Calgary, with large-format stores designed to serve as one-stop shops. Knowing the location nearest to you can help you plan your shopping trips more efficiently. Here are the key Superstore locations in the city:

* McKenzie Superstore: Located at #100 4700 130th Ave SE, this store is a major grocery anchor for the deep southeast communities of Calgary, including McKenzie Towne, New Brighton, and Copperfield. Its large footprint means it carries an extensive selection of international foods, clothing, and home goods in addition to groceries.

* Westwinds Superstore: Situated at Unit 100 3633 Westwinds Dr NE, this location serves the populous northeast quadrant of the city. It's conveniently located in the Westwinds shopping complex, making it a frequent stop for residents in communities like Saddle Ridge, Martindale, and Taradale.

* Huntington Hills Superstore: Found at 7020 4th St NW, this store serves the established communities of north-central Calgary, including Huntington Hills, Beddington Heights, and Thorncliffe. It is a vital resource for families and residents in the area, offering a full range of PC Financial services alongside its grocery selection.

* South Calgary Superstore: The store at 428 6th Ave SE is not a standard Superstore but is often listed in searches. It's important for shoppers to verify the banner and services at this central location. For a full Superstore experience, the other listed locations are more representative.

When planning your visit, you can check the flyer and stock for a specific location like the McKenzie Superstore on eezly to ensure the deals you want are available.

Shopping Tips for Superstore in Calgary

To consistently save money at Superstore, you need to combine smart shopping habits with an awareness of the store's specific programs and pricing structure.

Leverage the PC Optimum Program

The PC Optimum program is one of the most valuable loyalty systems in Canadian retail. You earn points on nearly every purchase, but the real value comes from targeted weekly offers. Before you shop, open your PC Optimum app to see personalized offers, such as "200 points for every $1 spent on apples" or "4,000 points when you spend $20 on meat." Load these offers and build your shopping list around them to accelerate your points accumulation. You can redeem 10,000 points for $10 off your bill, which is a direct saving.

Understand the Flyer and In-Store Specials

Superstore's weekly flyer, which typically starts on Thursday, is your primary guide to savings. However, don't ignore in-store specials. Look for bright pink or yellow "d'oh" or "CRAZY" signs, which often indicate clearance items or unadvertised deals. These are frequently products nearing their best-before date or discontinued items, offering some of the deepest discounts in the store. Be sure to check the end-caps of aisles, as this is where many of these specials are placed.

Prioritize President's Choice and No Name Brands

Superstore's competitive advantage often lies in its private-label brands. The No Name brand offers basic staples at rock-bottom prices, often competing with discount grocers like No Frills. The President's Choice (PC) line offers quality and innovation that often rivals or exceeds national brands, but at a lower price point. For items where brand loyalty isn't a factor—like flour, sugar, canned goods, and cleaning supplies—opting for No Name or PC can reduce your bill by 15-30%. The PC Black Label line also provides gourmet ingredients at a more accessible price than specialty stores.

Use eezly for Price Verification

Never assume a flyer special is the best price in Calgary. Before you commit to a purchase, especially on a big-ticket item, use the eezly app or website to do a quick price check. You may find that while Superstore has a sale on chicken breasts, Costco's bulk price is still lower per kilogram, or that Safeway has a better deal on the specific brand of coffee you prefer. A few seconds of verification can save you several dollars, and these savings add up significantly over a month.

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Comparison

ProductBrandSale PriceRegular PriceSavingsStore
Fifty Fifty, CookiesBritannia$2.00$3.39$1.39 (41.0%)Superstore
Mexican-Style Street Corn Chopped Salad KitPresident's Choice$4.50$7.00$2.50 (35.7%)Superstore
Navy Beans, WhiteClic$2.00$2.99$0.99 (33.1%)Superstore
Kidney Beans, Dark RedClic$3.00$4.29$1.29 (30.1%)Superstore
Cosmic Vibe Energy DrinkCelsius$2.97$3.79$0.82 (21.6%)Superstore
Organic Full Coconut CreamCha's Organics$5.00$5.99$0.99 (16.5%)Superstore
Lemonade Liquid Water EnhancerPresident's Choice$2.50$3.00$0.50 (16.7%)Superstore
Real Food Bar! Peanut Butter BlondieMade with Local$3.25$3.79$0.54 (14.2%)Superstore
Salted Caramel Meringata Meringue DessertPresident's Choice$7.00$8.00$1.00 (12.5%)Superstore
KFI Spicy Chutney Coriander Cilantro 455 mlKFI$3.50$3.99$0.49 (12.3%)Superstore

Frequently Asked Questions

What is the cheapest grocery store in Calgary?

The "cheapest" grocery store in Calgary often depends on your specific shopping list for a given week. Discount banners like No Frills, FreshCo, and Walmart typically offer the lowest regular prices on many staple items. However, conventional stores like Superstore can be cheaper for certain products when they have aggressive sales, especially when combined with PC Optimum points. Warehouse stores like Costco offer the lowest unit price on bulk items. To find the truly cheapest option for your needs, you must compare prices on the items you buy most often. According to eezly's real-time price tracking, a combination of shopping at different stores based on their weekly deals is the most effective strategy for overall savings.

How can I find the best deals at Superstore in Calgary this week?

The best way to find deals at Superstore is to check their weekly flyer, which is released every Thursday. You should also download the PC Optimum app for personalized digital coupons. For a comprehensive view, use a price comparison tool like eezly, which aggregates flyer deals and unadvertised sales from all Superstore locations in Calgary and compares them against competitors like Safeway and Walmart, ensuring you see the best price available. For example, eezly shows that [Britannia Fifty Fifty Cookies are $2.00](https://eezly.com/product/2267927?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=calgary) this week, a 41% saving.

Is President's Choice a good brand?

Yes, President's Choice (PC) is widely regarded as one of Canada's top private-label brands, known for its high quality and innovative products. It often matches or exceeds the quality of national brands at a more competitive price. The PC lineup includes a wide range of tiers, from the everyday PC products to the premium PC Black Label and the health-focused PC Blue Menu. Shopping PC products at Superstore is a reliable way to get good value without compromising on quality.

How does the PC Optimum program work at Superstore?

The PC Optimum program allows you to earn points on purchases at Superstore and other Loblaw-affiliated stores. You earn a base number of points per dollar and can earn significantly more by loading personalized weekly offers in the PC Optimum app. Once you accumulate 10,000 points, you can redeem them for $10 off your purchase at the checkout. It's a free and effective way to generate savings on your regular grocery shopping.

How can AI help me save money on groceries in Calgary?

AI-powered platforms like eezly can help you save money by automating the time-consuming process of price comparison. Instead of manually checking multiple flyers, eezly's AI scans 196,000+ products from 2,700 stores across Canada, including all major banners in Calgary. It shows you which store has the lowest price on each item on your list. Furthermore, it can generate optimized meal plans and shopping lists based on the best deals available each week, helping you build your menu around sale items to maximize savings.

Are Superstore's prices the same at all Calgary locations?

Generally, flyer prices and major promotions are consistent across all Superstore locations in Calgary, such as the ones in McKenzie, Westwinds, and Huntington. However, there can be minor variations in pricing for non-advertised items. More significantly, clearance prices (often marked with pink or yellow tags) on items nearing their best-before date or being discontinued can vary dramatically from store to store based on that specific store's inventory.

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