Superstore Calgary Prices: Chicken Breast $9.99/kg (Sept 2026)

According to eezly's real-time tracking of 196,000 products across 2,700 Canadian grocery stores, the most significant savings for Calgary shoppers this week can be found at Real Canadian Superstore, with boneless, skinless chicken breast available for just $9.99/kg as of September 2026. This represents a substantial 37.5% discount from its regular price, highlighting how targeted shopping can lead to considerable budget relief.

Key Facts

• The top deal in Calgary this week is boneless, skinless chicken breast for $9.99/kg at Real Canadian Superstore, a 37.5% savings off the regular price of $15.99/kg (Source: eezly real-time price tracking, September 2026).
• A sample basket of eight grocery staples costs $41.03 at Superstore, compared to $59.22 at Safeway, offering a potential savings of over $18 on a single shopping trip (Source: eezly real-time price tracking, September 2026).
• No Frills offers slightly cheaper dairy and eggs, with 4L milk at $5.65, but Superstore's deep discounts on meat make it the cheaper option for a full basket this week (Source: eezly real-time price tracking, September 2026).
• Lean ground beef is on sale for $8.80/kg at Superstore, a significant reduction from the typical price of $12.99/kg (Source: eezly real-time price tracking, September 2026).
• Shoppers can find Avocados in a bag of five for $3.99 at Superstore in Calgary, 43% less than the regular price of $6.99 (Source: eezly real-time price tracking, September 2026).
• The PC Optimum program provides additional savings through personalized offers and points on items at Superstore, which are not factored into shelf-price comparisons (Source: PC Optimum Program Details).

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This Week's Best Deals at Superstore in Calgary

For the week of September 9, 2026, Real Canadian Superstore in Calgary is featuring aggressive pricing on several key grocery staples, making it a compelling destination for your weekly shop. The standout offer is undoubtedly the Boneless, Skinless Chicken Breast Club Pack at $9.99/kg. This price is significantly lower than the typical $15.99/kg and presents a prime opportunity to stock your freezer. For a family that consumes one kilogram of chicken per week, choosing this deal over the regular price results in over $300 in savings annually on just this one item.

Meat savings extend to red meat as well, with Lean Ground Beef on sale for $8.80/kg, down from a regular price of $12.99/kg. This 32% discount is ideal for preparing family-friendly meals like spaghetti bolognese, tacos, or shepherd's pie more affordably. To complement these mains, Superstore is also offering PC Black Label Pasta Sauce (650ml) for $3.49, a $2.00 savings per jar.

Beyond the butcher counter, you can find value in the produce and bakery aisles. A five-count bag of Avocados is priced at $3.99, a sharp drop from the usual $6.99. In the bakery section, a loaf of Wonder Bread is available for $2.99, a dollar off its regular price. These deals, when combined, can substantially reduce the total cost of a well-rounded grocery haul.

Source: eezly real-time price tracking, as of September 2026

Price Comparison: Superstore vs. Other Calgary Stores

While individual deals are attractive, the true measure of a store's value is the total cost of a full grocery basket. Based on eezly's real-time price tracking, a basket of eight essential items at Superstore in Calgary this week totals $41.03. This is a direct result of strong promotional pricing on high-cost items like meat. When you compare this to other local grocers, the savings become evident.

The same basket of goods purchased at Safeway would cost you $59.22, a staggering 44% more than at Superstore. The primary driver of this difference is the price of fresh meat; chicken breast at Safeway is currently priced at $17.99/kg, nearly double the sale price at Superstore. Similarly, lean ground beef at Safeway is $14.99/kg compared to Superstore's $8.80/kg. Even staples like butter and bread are significantly more expensive at Safeway this week.

The comparison with No Frills, a banner known for its discount focus, is more nuanced. The total basket at No Frills comes to $42.89, which is slightly more expensive than Superstore this week. No Frills maintains a slight edge on certain everyday items like 4L milk ($5.65 vs. Superstore's $5.69) and a dozen eggs ($3.89 vs. Superstore's $3.99). However, Superstore's aggressive sale on chicken breast ($9.99/kg vs. No Frills' $11.99/kg) is powerful enough to make its overall basket cheaper. This demonstrates a key principle for savvy Calgary shoppers: the 'cheapest' grocery store is not a static title but changes weekly based on flyer specials, particularly on high-cost protein items.

This week's data perfectly illustrates the different pricing strategies at play. Superstore operates on a "high-low" model, where regular prices may be standard, but weekly flyer deals (often called "loss leaders") are extremely aggressive to drive customer traffic. The $9.99/kg chicken is a classic example. In contrast, No Frills employs an "Everyday Low Price" (EDLP) strategy, aiming for consistently low base prices across the board. This makes it a reliable choice for staples, but it may not match the deep, temporary discounts of a competitor like Superstore on specific categories.

Meanwhile, a full-service grocer like Safeway competes on a different set of factors. While its basket price is highest this week, shoppers may choose Safeway for its in-store bakeries and delis, wider selection of organic or specialty products, or a different loyalty program. For the pure price-conscious shopper, however, the data for September 2026 clearly shows that Superstore's promotional strategy yields the lowest total bill for a comprehensive shop.

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Understanding the Price Differences: A Category-by-Category Look

To truly understand where your money goes, it's helpful to break down the basket comparison by grocery category. While the overall basket price gives a final score, the detailed analysis reveals each store's strengths and weaknesses for the current week.

The Meat Counter: Where Superstore Dominates

The single biggest factor in Superstore's favour this week is the price of fresh meat. The difference is not minor; it is the primary driver of the $18 savings compared to Safeway.

• Chicken Breast: At $9.99/kg, Superstore's price is 44% lower than Safeway's $17.99/kg and 17% lower than No Frills' $11.99/kg. For a family buying a 2kg club pack, the savings are $16 at Superstore compared to Safeway on this one item alone.


• Lean Ground Beef: The story is similar for ground beef. Superstore's sale price of $8.80/kg is 41% cheaper than Safeway's $14.99/kg. This significant gap makes a noticeable difference in the cost of preparing multiple family meals.

Dairy & Eggs: No Frills Holds a Slight Edge

In the dairy aisle, the competition is much tighter, and No Frills demonstrates the strength of its EDLP model.

• 4L Milk: No Frills is priced at $5.65, four cents cheaper than Superstore's $5.69.


• Dozen Eggs: No Frills again comes in slightly lower at $3.89, ten cents cheaper than Superstore's $3.99.

Produce, Bakery, and Pantry: The Power of Targeted Sales

Beyond the core staples, Superstore's weekly deals in other aisles contribute to its overall value. The 43% discount on avocados ($3.99 for a bag of five) and the 25% sale on Wonder Bread ($2.99 per loaf) are strong offers that beat typical prices at most competitors. Furthermore, the sale on PC Black Label Pasta Sauce shows how Superstore can offer value not just on budget items but on its premium store brands as well. While No Frills often has the lowest price on basic pantry items via its No Name brand, Superstore's targeted sales can provide better value on specific national or premium products, rewarding shoppers who check the flyer.

Beyond the Shelf Price: Maximizing Value at Superstore

The prices listed in the flyer and on the shelf are only the beginning of the savings journey. To truly get the most value out of every trip to Superstore, Calgary shoppers should employ a multi-faceted strategy that combines flyer deals with loyalty programs and smart brand choices.

Mastering the PC Optimum Program

The PC Optimum program is one of the most powerful loyalty systems in Canadian retail, and failing to use it means leaving money on the table. The program works in several ways:

• Base Points: You earn 10 points for nearly every dollar spent at Superstore.


• Personalized Offers: The most valuable part of the program is the weekly set of personalized offers delivered through the PC Optimum app or website. These offers are based on your shopping history and might include deals like "200 points for every $1 spent on apples" or "3,000 points when you buy two specific kinds of yogurt." Actively loading and shopping these offers can dramatically accelerate your points accumulation.


• In-Store & Flyer Offers: Look for signs in-store or icons in the flyer that advertise bonus points on specific products. These often stack with your personalized offers.


• Redemption: Points can be redeemed for groceries at a simple rate: 10,000 points equals $10 off your bill. You can redeem in increments of $10, up to a maximum of $500 (500,000 points) in a single transaction. A common strategy is to save points for a large "free" grocery shop.

The Strategic Value of President's Choice Brands

Superstore's tiered store-brand system—No Name, President's Choice (PC), and PC Black Label—is designed to offer value at every price point.

• No Name: This is your go-to for budget fundamentals. The yellow packaging signifies the lowest price in the category, and it's perfect for staples where brand makes little difference, such as flour, sugar, or the No Name Cheddar Cheese block on sale for $4.49.


• President's Choice (PC): This is the mid-tier brand, offering quality comparable to or exceeding national brands at a more competitive price. It's a reliable choice for the majority of your basket.


• PC Black Label: This premium tier is for foodies looking for unique or high-quality ingredients without the specialty store price tag. The PC Black Label Pasta Sauce on sale for $3.49 is a prime example, offering a gourmet experience for less. By mixing and matching these brands, you can significantly lower your bill without sacrificing quality.

The "Stock-Up" Strategy: Capitalizing on Deep Discounts

This week's chicken breast sale at $9.99/kg is the perfect opportunity to practice the "stock-up" method. When a staple item you regularly consume is discounted by 30% or more, buying in larger quantities provides immense long-term savings. This is especially effective for freezer-friendly items like meat, bread, and some produce, or pantry items with long shelf lives. By purchasing several weeks' or even a month's worth of chicken at the sale price, you insulate your budget from the inevitable price increase next week, when it may return to $15.99/kg or higher. This proactive approach turns a weekly shopping trip into a strategic investment in future savings.

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