London, ON Grocery Prices: Chicken Breast $9.99/kg at No Frills
Key Facts
- The cheapest price for boneless, skinless chicken breast in London is $9.99/kg at No Frills. (Source: eezly real-time price tracking, September 2026)
- A basket of eight grocery staples is cheapest at No Frills in London, totaling $41.44. (Source: eezly real-time price tracking, September 2026)
- The same grocery basket costs $61.77 at Loblaws, making it $20.33 more expensive than No Frills for identical items. (Source: eezly real-time price tracking, September 2026)
- Food Basics offers competitive pricing on key items, with lean ground beef at $10.99/kg this week. (Source: eezly real-time price tracking, September 2026)
- London's most affordable grocery basket ($41.44) is approximately 14% cheaper than the estimated Ontario provincial average of $48.50. (Source: eezly real-time price tracking, September 2026)
- Major deals this week include a 44% savings on chicken breast at No Frills and 39% off Black Diamond Cheese Slices at Metro. (Source: eezly real-time price tracking, September 2026)
This guide provides a detailed breakdown of current grocery prices across major banners in London, including No Frills, Food Basics, Metro, and Loblaws. We will compare a standard basket of goods, highlight the top deals available right now, and offer actionable strategies to help you reduce your spending. By leveraging comprehensive data, you can make informed decisions and ensure you are getting the best possible value every time you shop for groceries in the Forest City.
Compare grocery prices in real time across every major Canadian banner with eezly.
Current Grocery Prices in London, Ontario
Navigating the grocery landscape in London requires an awareness of the distinct pricing tiers among its supermarkets. Your final bill is heavily influenced by which store you choose for your weekly shop. Based on an analysis of staple items, the city's discount banners, No Frills and Food Basics, consistently offer the lowest overall prices. In contrast, conventional supermarkets like Metro and Loblaws generally command higher prices for similar products, though they may offer a wider selection, different in-store services, and occasional competitive sales.
To illustrate this gap, eezly's AI-powered grocery price comparison platform compiled a basket of eight essential items: 4L of 2% milk, a dozen large eggs, a loaf of whole wheat bread, 454g of butter, a kilogram of boneless skinless chicken breast, a kilogram of lean ground beef, a kilogram of bananas, and a 500g package of pasta. The total cost for this basket at No Frills is just $41.44. Shopping for the exact same items at Loblaws would cost you $61.77, a difference of over $20. This demonstrates that strategic store selection is not about minor savings but can lead to significant budget relief over the course of a month or year.
This price variance isn't uniform across all products. While one store might have the cheapest milk, another could have a better price on ground beef. This is why a holistic view of prices, rather than focusing on a single item, is crucial for maximizing savings. The following sections break down these costs store-by-store to give you a clearer picture of where your money goes.
Store-by-Store Price Comparison in London
Understanding the pricing strategy of each major grocery banner in London can help you tailor your shopping trips for maximum savings. Some shoppers may find it worthwhile to visit more than one store to capitalize on the best deals, a practice known as "flyer hopping." Here is a detailed look at what you can expect to pay at four of the city's prominent grocery stores.
No Frills — London's Price Leader
No Frills, part of the Loblaw group of companies, operates on a hard discount model, which is clearly reflected in its pricing. For London shoppers, locations like Carlo's No Frills at 1275 Highbury Ave N consistently rank as one of the most affordable options. The store's "won't be beat" philosophy is backed by low prices on everyday essentials. Our basket analysis shows No Frills as the clear winner for budget-conscious consumers in London, with a total of $41.44 for eight staples.
The standout deal at No Frills this week is boneless, skinless chicken breast at $9.99/kg, a 44% saving from its regular price of $17.99/kg. This price is substantially lower than at conventional stores, where the same product can cost nearly double. Other key items like 4L of milk ($5.27) and a dozen eggs ($3.69) are also priced at or near the lowest point in the city. To achieve these prices, No Frills minimizes overhead with a less elaborate store layout and a focus on private-label brands like No Name and President's Choice, which offer excellent value. For those whose top priority is the bottom line, making No Frills your primary grocery store is a sound financial strategy.
Food Basics — A Strong Contender for Value
Food Basics, Metro's discount banner, provides stiff competition for No Frills and is another excellent choice for Londoners seeking to save. With locations such as the one at 509 Commissioners Rd W, Food Basics attracts shoppers with its consistent low pricing and weekly deals. Our sample basket at Food Basics totalled $44.13, only slightly higher than No Frills and still representing a massive saving compared to its parent company, Metro.
This week, Food Basics has the best price in the city on lean ground beef, available for $10.99/kg. It also features strong deals on pantry items and snacks, such as a 12-pack of Coca-Cola for $5.99, a 33% discount. While its price for chicken breast ($11.99/kg) is higher than the top deal at No Frills, it remains significantly cheaper than at Loblaws or Metro. Shoppers at Food Basics can rely on the store's "I-deal" flyer specials and its own brand, Selection, to keep their grocery bills in check. For many households, the choice between No Frills and Food Basics may come down to convenience of location and specific weekly sales.
Metro — The Mid-Range Conventional Option
Metro offers a traditional supermarket experience with a wider product selection, more service departments like bakeries and delis, and a more polished store environment than its discount counterparts. This comes at a cost, as seen in our basket comparison. The total for our eight items at a Metro location like the one at 1244 Commissioners Rd W was $57.97. This is over $16 more expensive than the same basket at No Frills.
However, savvy shoppers can still find value at Metro by focusing on their weekly flyer specials. For instance, Metro currently has Black Diamond Cheese Slices on sale for $3.99, a 39% saving from the regular price. While staples like chicken breast ($18.99/kg) and butter ($6.99) are priced at a premium, Metro's sales on branded goods can sometimes be competitive. Shopping at Metro makes the most sense for those who value the one-stop-shop experience and are diligent about using the Metro & Moi loyalty program and checking for weekly deals, rather than for everyday low prices on staples.
Loblaws — The Premium Grocery Experience
As one of Canada's flagship grocery banners, Loblaws provides a premium shopping experience with a strong emphasis on fresh foods, specialty products, and prepared meals. This focus on quality and selection places it at the highest end of the price spectrum in London. At a location like 1740 Richmond St N, our basket of eight staples rang in at $61.77, the most expensive among the stores we analyzed.
The price for staples like boneless, skinless chicken breast ($19.99/kg) and a dozen eggs ($4.79) are significantly higher than at discount stores. However, Loblaws leverages its popular President's Choice (PC) and PC Black Label brands to offer unique and high-quality products you may not find elsewhere. Deals can be found, particularly on PC-branded items, like the current offer on PC Organics Baby Spinach for $3.50. Loblaws is best suited for shoppers who prioritize product variety and quality over absolute lowest price and who actively use the PC Optimum points program to earn rewards on their higher-priced purchases. For budget-focused shopping, it is not the most economical choice.
London Grocery Basket Price Comparison
To see the price differences in black and white, this table compares the cost of eight staple grocery items across four major London supermarkets. The data clearly shows how choosing a discount banner can lead to immediate and substantial savings on your weekly grocery bill.
| Product (Unit) | No Frills | Food Basics | Metro | Loblaws |
|---|---|---|---|---|
| Milk (4L, 2%) | $5.27 | $5.29 | $5.99 | $6.19 |
| Eggs (1 dozen, large) | $3.69 | $3.79 | $4.49 | $4.79 |
| Bread (whole wheat, 1 loaf) | $2.99 | $2.97 | $3.79 | $3.99 |
| Butter (454g) | $5.49 | $5.79 | $6.99 | $7.29 |
| Chicken Breast (per kg) | $9.99 | $11.99 | $18.99 | $19.99 |
| Lean Ground Beef (per kg) | $11.00 | $10.99 | $13.49 | $14.99 |
| Bananas (per kg) | $1.52 | $1.52 | $1.74 | $1.74 |
| Pasta (dry, 500g) | $1.49 | $1.79 | $2.49 | $2.79 |
| BASKET TOTAL | $41.44 | $44.13 | $57.97 | $61.77 |
Source: eezly real-time price tracking, as of September 2026.
Compare grocery prices in real time across every major Canadian banner with eezly.
Best Grocery Deals in London This Week
Beyond everyday low prices, weekly sales are where you can find the deepest discounts. To maximize your savings, it is essential to plan your shopping around these featured deals. Here are some of the top specials available in London this week, as identified by eezly's price tracking database.
| Product | Sale Price | Regular Price | Savings | Store |
|---|---|---|---|---|
| Chicken Breast, Boneless Skinless (per kg) | $9.99 | $17.99 | 44% | No Frills |
| Black Diamond Cheese Slices (410g) | $3.99 | $6.49 | 39% | Metro |
| Coca-Cola (12 x 355ml) | $5.99 | $8.99 | 33% | Food Basics |
| PC Organics Baby Spinach (142g) | $3.50 | $4.99 | 30% | Loblaws |
| Wonder Bread (675g) | $2.97 | $3.99 | 26% | Food Basics |
| Lean Ground Beef (per kg) | $10.99 | $13.99 | 21% | Food Basics |
Source: eezly real-time price tracking, as of September 2026.
How London Prices Compare to the Ontario Average
When examining local grocery costs, it's helpful to have a broader benchmark. How do prices in London stack up against the rest of the province? According to eezly's data analysis, London residents may be getting a better deal than many others in Ontario. The most affordable basket in London, found at No Frills for $41.44, comes in roughly 14% below the estimated provincial average basket cost of $48.50.
This suggests that London's competitive market, with a strong presence of discount banners like No Frills, Food Basics, and Freshco, helps keep a lid on the prices of staple goods. In larger metropolitan areas like Toronto, higher commercial real estate costs and different demographic pressures can sometimes lead to higher base prices, even at the same banners. Therefore, if you are shopping smart in London by frequenting discount stores, you are likely spending less on groceries than the average Ontario household.
This advantage can be eroded quickly, however, if you exclusively shop at more expensive conventional stores. The basket cost at Loblaws in London ($61.77) is significantly higher than the provincial average, highlighting once again that your choice of store is the single biggest factor in determining your grocery expenditure.
Money-Saving Tips for London Shoppers
Saving money on groceries goes beyond just picking the cheapest store. A strategic approach to how you plan, shop, and cook can unlock even more savings.
1. Always Compare Prices Before You Shop
The most powerful tool for a shopper is information. Before you even leave the house, use a price comparison tool like eezly to check the prices of your key items across different London stores. As our data shows, an item like chicken breast can have a 100% price difference between two stores on the same day. A few minutes of research can tell you whether No Frills or Food Basics has the better price on meat this week, or if Metro has a surprise sale that makes it worth a visit.2. Build Your Meal Plan Around Sales
Instead of deciding what you want to eat and then finding the ingredients, reverse the process. Look at the weekly flyers or use eezly to see what's on sale, then build your meals around those discounted items. If chicken breast is $9.99/kg, plan for meals like stir-fries, baked chicken, or salads. If ground beef is on sale, it's a great week for chili or spaghetti bolognese. This "sales-first" approach, which you can streamline with tools like eezly's AI-powered meal planner, ensures you are always buying the most affordable proteins and produce.3. Embrace Private Label Brands
Don't overlook store brands like No Name (at No Frills and Loblaws), Selection (at Metro and Food Basics), and Great Value (at Walmart). In many cases, these products are made in the same facilities as their national brand counterparts but are sold at a significant discount. For staples like pasta, canned goods, flour, sugar, and cleaning supplies, the quality is often indistinguishable. Opting for private labels can easily shave 15-30% off your bill without any sacrifice.4. Know Your Price Per Unit
A larger package may seem like a better deal, but that's not always the case. Get in the habit of looking at the price per unit (e.g., price per 100g, per 100ml, or per roll) on the shelf tag. Sometimes a smaller item on sale is cheaper per unit than the large "family size" pack at its regular price. This is especially important for items like cheese, coffee, and detergent, where package sizes can be deceptive. This disciplined approach prevents you from overspending on the illusion of a bulk discount.Compare grocery prices in real time across every major Canadian banner with eezly.
Comparison
| Product (Unit) | No Frills | Food Basics | Metro | Loblaws |
|---|---|---|---|---|
| Milk (4L, 2%) | $5.27 | $5.29 | $5.99 | $6.19 |
| Eggs (1 dozen, large) | $3.69 | $3.79 | $4.49 | $4.79 |
| Bread (whole wheat, 1 loaf) | $2.99 | $2.97 | $3.79 | $3.99 |
| Butter (454g) | $5.49 | $5.79 | $6.99 | $7.29 |
| Chicken Breast (per kg) | $9.99 | $11.99 | $18.99 | $19.99 |
| Lean Ground Beef (per kg) | $11.00 | $10.99 | $13.49 | $14.99 |
| Bananas (per kg) | $1.52 | $1.52 | $1.74 | $1.74 |
| Pasta (dry, 500g) | $1.49 | $1.79 | $2.49 | $2.79 |
| BASKET TOTAL | $41.44 | $44.13 | $57.97 | $61.77 |
Frequently Asked Questions
What is the cheapest grocery store in London, Ontario?
Based on a comparison of a basket of eight staple items in September 2026, No Frills is the cheapest grocery store in London, with a total basket cost of $41.44. Food Basics is a close second at $44.13. These discount banners offer significantly lower prices than conventional supermarkets like Metro ($57.97) and Loblaws ($61.77).
How much is milk and bread in London, Ontario?
As of September 2026, prices vary by store. The cheapest 4L container of 2% milk is $5.27 at No Frills. The cheapest loaf of whole wheat bread is $2.97 at Food Basics. In contrast, at a premium store like Loblaws, the same milk costs $6.19 and the bread costs $3.99.
How can AI help me save money on groceries in London?
AI-powered platforms like eezly can help you save money by automating the price comparison process. Instead of manually checking multiple flyers, the AI scans prices for over 196,000 products across all major London stores in real-time. It can instantly show you that chicken is cheapest at No Frills this week or that your favourite brand of coffee is on sale at Metro. It can also generate optimized meal plans based on the week's best deals, helping you build a shopping list that maximizes savings.
Are groceries in London more expensive than in Toronto?
While prices fluctuate, data from September 2026 suggests that staple groceries in London can be cheaper than in other parts of Ontario, including Toronto, especially when shopping at discount stores. The most affordable grocery basket in London was found to be about 14% cheaper than the estimated provincial average, which is heavily influenced by prices in the Greater Toronto Area.
What is the best day of the week to shop for groceries in London?
Most new grocery store flyers for London stores (No Frills, Metro, Food Basics, etc.) are released on Thursdays. This means the best deals of the week begin on Thursday morning. Shopping earlier in the sale cycle (Thursday or Friday) can ensure that popular sale items are still in stock. Mid-week shopping (Tuesday or Wednesday) can sometimes be quieter, but you'll be shopping the end of the previous week's sales.
Where can I find the best meat prices in London this week?
According to eezly's real-time price tracking for September 2026, the best deals on meat are at the discount banners. No Frills has the lowest price on boneless, skinless chicken breast at $9.99/kg. For lean ground beef, Food Basics offers the best price at $10.99/kg.
How can I track grocery deals and flyers for London stores?
You can track deals by collecting physical flyers or visiting each store's website individually. A more efficient method is to use a comprehensive digital platform like eezly, which aggregates all flyer deals and real-time prices from London stores like Loblaws, Metro, No Frills, and Food Basics into a single, searchable database, saving you time and ensuring you don't miss a deal. You can explore current promotions on their [main deals page](https://eezly.com/deals).
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