London, ON Grocery Prices: Chicken Breast $8.99/kg (Sept 2026)

Key Facts

• The lowest price for boneless, skinless chicken breast in London this week is $8.99/kg at No Frills. (Source: eezly real-time price tracking, September 2026)
• A basket of eight grocery staples costs $35.55 at No Frills, which is $17.62 less than the identical basket at Loblaws ($53.17). (Source: eezly real-time price tracking, September 2026)
• Food Basics currently has the best price on lean ground beef in London, at $4.79 per pound. (Source: eezly real-time price tracking, September 2026)
• Shoppers can find significant savings of over 40% on select items, such as Black Diamond cheese blocks for $4.44 at Metro. (Source: eezly real-time price tracking, September 2026)
• The price for a four-litre jug of 2% milk in London shows minimal variation, ranging from $5.29 at discount banners to $5.69 at conventional stores. (Source: eezly real-time price tracking, September 2026)

This guide provides a comprehensive breakdown of current grocery prices across London, Ontario. We will compare the cost of a standard basket of goods at major banners, highlight the best deals currently available, and offer actionable tips to help you reduce your food spending. All data is sourced from eezly, Canada's AI-powered grocery price intelligence platform, ensuring you have the most accurate and up-to-date information for your shopping decisions.

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Current Grocery Prices in London, Ontario

Navigating the grocery landscape in London requires an understanding of which stores offer the best value. As of September 2026, discount banners like No Frills and Food Basics consistently lead on price for most staple items. A standard basket of eight essential products, including chicken breast, ground beef, milk, and eggs, costs just $35.55 at No Frills. The same basket at a premium banner like Loblaws totals $53.17, a difference of nearly 50%. This demonstrates that your choice of supermarket has a direct and significant impact on your household budget.

The key to maximizing savings is to look beyond the advertised front-page flyer deals. While a compelling sale on one item might draw you into a store, the regular prices on the rest of your list can quickly erase those savings. By using a comprehensive price comparison tool, you can see the full picture. For example, while Loblaws may have a competitive sale on strawberries this week, its prices on pantry staples like pasta and butter are considerably higher than at Food Basics or No Frills.

This report will delve into these price differences banner by banner, providing you with a clear comparison. We analyze not just the sale prices but the everyday shelf prices that make up the bulk of your grocery spending. Understanding these nuances allows you to build a shopping strategy that delivers consistent savings week after week.

London, ON Grocery Basket Price Comparison (September 2026)

To illustrate the price differences between London's grocery stores, we compared the cost of a basket containing eight common household staples. The results show a clear advantage for discount-focused banners.

Source: eezly real-time price tracking, as of September 2026

Store-by-Store Price Comparison in London

Your choice of grocery store in London can result in significant savings or higher costs. While some stores compete on price, others focus on selection, quality, or shopping experience. Here is a detailed breakdown of what you can expect at London's major grocery banners.

No Frills — London's Price Leader

Analysis of eezly's real-time data confirms that No Frills is currently the most cost-effective option for grocery shopping in London. With a total basket cost of just $35.55, it significantly undercuts its competitors. This is most evident in high-value protein items; the boneless, skinless chicken breast at $8.99/kg is nearly half the price of what you would pay at Loblaws ($17.99/kg). This single item accounts for a $9 saving on its own.

Stores like Joe & Irene's No Frills at 1275 Highbury Avenue North are structured around a "no frills" concept, which means fewer brand-name options and a more basic store layout in exchange for lower prices. You will find staples like a dozen large eggs for $3.99 and a loaf of white bread for $2.49, prices that are consistently among the lowest in the city. For budget-conscious households, making No Frills your primary store for pantry stocking and weekly essentials is a financially sound strategy.

Food Basics — A Strong Contender for Value

Food Basics is another key player in London's discount grocery scene, offering prices that are highly competitive with No Frills. Our basket analysis shows a total cost of $36.35, less than a dollar more than its main competitor. At locations such as the one at 1225 Wonderland Road North, you can find the city's best price on lean ground beef this week at $4.79/lb. It also has a slight edge on certain pantry items, with a 900g package of spaghetti priced at $2.19.

Where you might see a slight difference is in fresh produce and meat sale prices. For instance, chicken breast is slightly more expensive at Food Basics ($9.49/kg) compared to the lead deal at No Frills this week. However, these minor variations often shift from week to week based on flyer specials. For shoppers who prioritize low prices above all else, alternating between Food Basics and No Frills based on their respective weekly flyers can yield the maximum possible savings. You can explore more deals and build optimized shopping lists at https://eezly.com/deals.

Metro — The Mid-Range Option

Metro occupies the middle ground in London's grocery market, balancing a wider product selection and a more conventional shopping experience with higher prices than the discount banners. The sample basket at Metro totals $50.27, which is approximately 41% more expensive than at No Frills. You will notice this difference in everyday items; a dozen eggs costs $4.79 and a 454g block of butter is $7.49, both significantly higher than at the discounters.

However, shoppers at Metro locations like the one at 1244 Commissioners Road West can benefit from strong weekly promotions, particularly through the Scene+ loyalty program. For example, a current standout deal is a 400g block of Black Diamond cheese for $4.44, a 41% saving from its regular price. This highlights a key strategy for Metro shoppers: focus on the flyer deals. While it may not be the cheapest option for your entire grocery list, you can find excellent value by selectively purchasing sale items.

Loblaws — Premium Selection at a Premium Price

Loblaws positions itself at the higher end of the market, and the prices reflect this. With a basket total of $53.17, it is the most expensive option in our comparison. The prices for staples are consistently higher: boneless, skinless chicken breast is $17.99/kg, and a loaf of bread is $3.79. These prices cater to a clientele that may prioritize a premium shopping environment, extensive organic and international food sections, and prepared meal counters over rock-bottom prices.

Despite the high shelf prices, savvy shoppers at stores like the one at 1740 Richmond Street North can still find value by leveraging the PC Optimum points program and targeted weekly sales. Loblaws often features strong promotions on its President's Choice (PC) and No Name branded products. For example, a sale on PC The Decadent Chocolate Chip Cookies for $2.99 can offer good value. The most effective way to shop at Loblaws on a budget is to combine a deep knowledge of the PC Optimum program with a focus on flyer specials, while purchasing your everyday staples at a more affordable banner.

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Best Grocery Deals in London This Week

To maximize your savings, it is crucial to shop for specific items at the stores where they are on sale. Combining trips or focusing your shopping at the store with the best deals on your highest-cost items can lead to significant savings. Here are some of the top deals available in London this week, according to eezly's AI-powered price database.

Source: eezly real-time price tracking, as of September 2026

How London Prices Compare to the Ontario Average

When examining grocery prices in London, it is useful to compare them against the provincial average to understand local market dynamics. Based on eezly's data from 27 banners across Ontario, the average cost for our standardized eight-item grocery basket is approximately $43.50. This places London's discount stores, No Frills ($35.55) and Food Basics ($36.35), well below the provincial average, making them excellent choices for value-conscious consumers.

Conversely, London's conventional and premium banners, Metro ($50.27) and Loblaws ($53.17), are priced significantly above the Ontario average. This wide gap underscores the "two-tiered" nature of the grocery market in many Canadian cities. Shoppers who exclusively frequent premium stores are paying a substantial convenience and selection premium, not just compared to local discounters, but compared to the provincial baseline as well.

This data suggests that London residents have access to some of the most competitive pricing in the province, provided they shop at the right stores. The presence of multiple, strong discount banners creates a competitive environment that helps keep prices for staple goods in check, benefiting consumers who are willing to shop strategically.

Money-Saving Tips for London Shoppers

Beyond simply choosing the cheapest store, you can employ several other strategies to lower your grocery bill in London.

• Plan Meals Around Flyers: Before you write your shopping list, check the weekly flyers for No Frills, Food Basics, and Real Canadian Superstore. Plan your week's meals around which proteins and produce are on sale. If chicken is cheap but beef is not, plan for more chicken-based dinners. The eezly platform offers AI-powered meal plans that automatically do this for you based on the latest deals.
• Embrace Loyalty Programs: The PC Optimum program (used at Loblaws, No Frills, Real Canadian Superstore) and the Scene+ program (used at Sobeys, FreshCo, Foodland) are essential tools. PC Optimum points can be redeemed for free groceries, while Scene+ can be used for groceries or movie tickets. Pay attention to personalized digital offers and "points days" to accelerate your earnings.
• Shop Multiple Stores (If Practical): While not feasible for everyone, a "split shop" can offer the deepest savings. You could buy your core staples like milk, bread, and eggs at No Frills, then visit Metro just for a specific loss-leader deal like the $4.44 cheese. This requires more time but ensures you are paying the lowest possible price for every item on your list.
• Understand Unit Pricing: Always compare the price per unit (e.g., price per 100g or per 100mL), which is usually displayed on the shelf tag. A larger package may seem more expensive upfront but could be significantly cheaper per unit. This is especially important for items like cheese, coffee, and cleaning supplies. For more insights and articles on saving money, you can visit the eezly blog.

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