Super C Quebec City Prices: Chicken Breast $9.99/kg

Key Facts

• The price for boneless, skinless chicken breast at Super C in Quebec City is $9.99/kg this week, a savings of 38% off the regular price. (Source: eezly real-time price tracking, September 2026)
• A sample basket of eight common grocery items costs $33.62 at Super C in Quebec City. (Source: eezly real-time price tracking, September 2026)
• The identical grocery basket is priced at $34.31 at Maxi and $45.31 at IGA, making Super C the most affordable option for this selection of items. (Source: eezly real-time price tracking, September 2026)
• Shoppers can find savings of over 30% on popular items at Super C, including a 400g block of Black Diamond cheese for $4.88. (Source: eezly real-time price tracking, September 2026)
• Super C's price for a 12-pack of Coca-Cola is $6.99, which is $2.00 cheaper than the price at IGA ($8.99). (Source: eezly real-time price tracking, September 2026)
• Private label products, such as Selection Frozen Pizza, offer significant value at $3.99 compared to national brand equivalents. (Source: eezly real-time price tracking, September 2026)

This analysis leverages data from eezly, Canada's AI-powered grocery price intelligence platform, which processes over 40 million price points weekly from 27 banners, including Super C, Maxi, IGA, and Metro in Quebec City. By using comprehensive, real-time data, you can move beyond relying on a single flyer and make informed decisions that lower your grocery bill every week.

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This Week's Top Deals at Super C in Quebec City

Super C is known for its aggressive weekly flyer deals, often featuring deep discounts on meat, produce, and pantry staples. These "Super aubaines" are designed to draw shoppers in and represent the most significant savings opportunities. Based on current data, the standout deal is boneless, skinless chicken breast at $9.99/kg. This represents a 38% savings from its typical price of $15.99/kg, making it an excellent time to stock up. For a family that consumes one kilogram of chicken per week, this single deal can save you over $24 per month.

Beyond the headline deal on poultry, you can find substantial value in the beverage and dairy aisles. A 12-pack of Coca-Cola or Pepsi products is currently priced at $6.99, a 26% discount from the regular price of $9.49. This price point is highly competitive in the Quebec City market. In the dairy case, a 400g block of Black Diamond cheese is on for $4.88, a 30% reduction from its usual $6.99 price tag. Cheese is a grocery staple where prices can vary dramatically between stores, and a discount of this magnitude offers considerable savings.

Produce deals also provide an opportunity to reduce your spending. This week, you can find a 3-pack of romaine hearts for $3.99 (regularly $5.99) and a 1 lb container of strawberries for $2.99 (regularly $4.99). Combining these flyer specials with Super C's everyday low prices on their private label products is the most effective strategy for lowering your overall basket cost.

Source: eezly real-time price tracking, as of September 2026

Price Comparison: Super C vs. Other Grocery Stores in Quebec City

To understand Super C's value proposition, it is essential to compare its prices against direct and indirect competitors in Quebec City. Super C's primary rival in the discount grocery space is Maxi. Both operate on a low-margin, high-volume model. Conventional supermarkets like IGA and Metro offer a wider selection, more in-store services, and a different pricing structure that often results in higher overall costs for a comparable basket.

An analysis of a typical eight-item grocery basket reveals Super C's competitive edge. The basket, including chicken breast, milk, eggs, bread, cucumbers, bananas, soda, and a private-label macaroni and cheese product, totals $33.62 at Super C. The same basket at Maxi comes to $34.31, a difference of $0.69. While this may seem minor, these small savings accumulate over dozens of items and shopping trips. The most striking difference is seen when comparing Super C to a conventional banner like IGA, where the identical basket costs $45.31. This is a difference of $11.69, or 35%, on a single shopping trip.

The main driver of this price gap is the cost of meat and national brand products. For example, the sale price of chicken breast at Super C ($9.99/kg) is significantly lower than the regular price you might find at IGA ($16.99/kg). Similarly, a 12-pack of Coca-Cola is a full $2.00 cheaper at Super C than at IGA. While Maxi remains a close competitor, eezly's real-time data shows that Super C often holds a slight price advantage on key promotional items, making it a critical store to watch for Quebec City shoppers.

Source: eezly real-time price tracking, as of September 2026

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Understanding Super C's Pricing Strategy in Quebec City

Super C, part of the Metro Inc. family, operates on a distinct discount model that differs from its sister store, Metro. The core of its strategy is "Toujours à bas prix" (Always low prices), which focuses on maintaining consistently low everyday prices on thousands of items, supplemented by weekly flyer specials called "Super aubaines." This contrasts with the "high-low" pricing strategy of conventional stores like Metro or IGA, which have higher regular prices but offer deep discounts through loyalty programs and weekly sales.

A key pillar of this strategy is a heavy reliance on private-label products. You will find two main tiers at Super C: Selection and Irresistibles. The Selection brand is the entry-level tier, offering basic quality at the lowest possible price point. It competes directly with Loblaws' No Name brand (found at Maxi and Provigo) and is often your most budget-friendly option for pantry staples like pasta, canned goods, and cleaning supplies. The Irresistibles brand is Super C's mid-tier to premium private label, offering higher quality, unique flavours, and specialty items that compete with national brands at a more accessible price. Choosing these private labels over their national brand counterparts is one of the most effective ways to lower your bill at Super C.

Finally, it's important to understand the role of the weekly flyer. While many items have stable low prices, the deepest discounts are reserved for the flyer's front-page "loss leaders." These are items like the $9.99/kg chicken breast, priced aggressively to attract you into the store. A savvy shopper in Quebec City builds their weekly shopping list around these flyer deals at Super C and then uses a tool like eezly's deal finder to see if competitors like Maxi or Walmart are offering even better prices on other items on their list.

Super C Store Locations in Quebec City

Super C operates multiple locations across the greater Quebec City area, ensuring convenient access for residents in various neighbourhoods. You can find their stores in key areas such as Beauport, Sainte-Foy, Lebourgneuf, Val-Bélair, and Charlesbourg. While specific addresses can be found using the store locator on the Super C website, their widespread presence means you are likely not far from one of their locations.

When planning your shopping, it's useful to know which other banners operate nearby. The grocery landscape in Quebec City is dense, with major competitors including Maxi, IGA, Metro, Metro Plus, Provigo, and Walmart all vying for your business. This level of competition is advantageous for you as a consumer, as it forces retailers to be aggressive with their pricing and promotions. By using eezly's AI-powered platform, you can compare prices across all these banners in real-time to ensure you are getting the best possible price on every item on your list, no matter which store you choose to visit.

Shopping Tips for Maximizing Savings at Super C in Quebec City

To truly maximize your savings at Super C, you need a strategy that goes beyond simply walking in and grabbing what you need. By being methodical, you can consistently reduce your grocery spending.

First, always start with the flyer. The Super C flyer, released every Wednesday for the Thursday-to-Wednesday cycle, is your guide to the week's best deals. Identify the "loss leaders" on the front and back pages—these are your top priority items. Plan your meals for the week around these discounted proteins and produce items.

Second, embrace private label brands. Make a conscious effort to swap national brands for Selection or Irresistibles products. For basic staples like flour, sugar, canned tomatoes, and paper towels, the Selection brand offers comparable quality for a significantly lower price. For items where you desire a bit more quality, like frozen entrees, premium yogurts, or interesting sauces, the Irresistibles line provides excellent value. You can save 15-30% on your bill by making this simple switch.

Third, understand pricing psychology. Super C uses a "no-frills" approach, which means fewer staff, basic shelving, and a requirement that you bag your own groceries. This operational efficiency is what allows them to offer lower prices. Don't be swayed by elaborate displays; focus on the unit price (price per 100g or per 100ml) to determine the true value of an item, especially when comparing different package sizes.

Finally, use technology to your advantage. Before you head to the store, use eezly to build your shopping list. You can compare Super C's flyer prices against the real-time prices at Maxi, Walmart, and other nearby stores. You might find that while Super C has the best price on chicken, Maxi has a better deal on cheese that week. This allows you to either make a second stop to capture all the best deals or decide which store offers the best overall value for your specific basket. For more advanced planning, you can explore AI-generated meal plans that are optimized around the week's cheapest ingredients across all stores.

Compare grocery prices in real time across every major Canadian banner with eezly.

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