IGA Québec Strawberries $2.88: QC Grocery Prices July 2026

Key Facts

• Maxi offers the cheapest grocery basket in Québec City at $42.14 for eight staple items. (Source: eezly real-time price tracking, July 2026)
• Québec strawberries are available for a low price of $2.88 per 1L basket at select IGA locations. (Source: eezly real-time price tracking, July 2026)
• Shoppers can save 33% on boneless, skinless chicken breast, priced at $9.99/kg at Maxi. (Source: eezly real-time price tracking, July 2026)
• A typical grocery basket at IGA ($53.36) costs over 26% more than the same basket at Maxi ($42.14). (Source: eezly real-time price tracking, July 2026)
• Super C is the second-cheapest option for a basket of staples in Québec City, totaling $48.25. (Source: eezly real-time price tracking, July 2026)
• Black Diamond cheese blocks (400g) are on sale for $4.44 at Super C, representing a 41% discount off the regular price. (Source: eezly real-time price tracking, July 2026)

For residents of Québec City, navigating the grocery landscape means choosing between conventional supermarkets like IGA and Metro and discount banners such as Maxi and Super C. Each offers a different value proposition, with prices on everyday items fluctuating weekly. This guide breaks down the current prices, highlights the top deals, and provides a data-driven comparison to help you make the most informed decisions for your grocery budget.

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This Week's Top Grocery Deals in Québec City (July 2026)

The most significant savings for your grocery budget this week are found in seasonal produce and key protein staples. By focusing your shopping list on these deeply discounted items, you can substantially lower your weekly spending. The standout deal is on local Québec strawberries, a beloved summer treat, but significant price reductions on chicken, beef, and cheese also present major savings opportunities.

The hero deal for produce lovers is unquestionably the Québec Strawberries (1L) for $2.88 at IGA. This represents a 52% savings from the typical regular price of $5.99. You can find this price at locations like the IGA extra des Sources de Cap-Rouge. For meat, your best bet is to head to a discount banner. Maxi is offering boneless, skinless chicken breast for $9.99/kg, a 33% reduction from its regular price, and lean ground beef for $8.88/kg, a 32% saving. Meanwhile, Super C has the best price on cheese, with Black Diamond cheese blocks (400g) marked down to $4.44, saving you 41%.

Manually tracking these sales across different flyers and websites can be a chore. A more efficient method is to use a price comparison tool that aggregates this data for you. eezly's AI-powered grocery price intelligence platform scans prices from all major banners, including those in Québec City, allowing you to see at a glance where to find the lowest price for each item on your list. This turns a time-consuming task into a simple search, ensuring you never miss a key deal.

Source: eezly real-time price tracking, as of July 2026

Québec City Grocery Store Price Comparison: Who is Cheapest?

For a complete weekly shop, Maxi is demonstrably the cheapest grocery store in Québec City this week, with a basket of eight staple items costing $42.14. According to eezly's real-time price tracking, the same basket of goods costs $48.25 at Super C, $53.36 at IGA, and $55.67 at Metro. This means your choice of store could impact your bill by more than $13 for the exact same items.

The price disparity is most pronounced in high-cost categories like meat. For example, a kilogram of boneless, skinless chicken breast is on sale at Maxi for $9.99, while the regular price at IGA is $14.99—a 50% price difference on a single item. Similarly, lean ground beef is $8.88/kg at Maxi compared to $12.99/kg at IGA. These differences quickly add up over a full shopping trip. While IGA may have a compelling sale on a specific item like strawberries, your overall basket cost for pantry staples, dairy, and meat will likely be significantly lower at a discount banner.

This data highlights a crucial grocery shopping strategy: for the lowest overall bill, a discount store like Maxi or Super C is your best option. However, if you are a strategic shopper willing to visit multiple stores, you can "cherry-pick" the best deals from each banner. For instance, you could visit IGA for the $2.88 strawberries and $1.49 romaine lettuce, then complete the rest of your shopping at Maxi to get the $9.99/kg chicken and lower-priced pantry staples. This multi-store approach requires more time but yields the absolute maximum savings.

Source: eezly real-time price tracking, as of July 2026

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A Closer Look at Québec's Grocery Banners

Understanding the business model of each grocery banner helps explain the price differences you encounter. Your choice of store often involves a trade-off between price, selection, and shopping experience across the 27 banners that eezly tracks in Canada.

IGA & IGA extra

IGA and its larger-format sibling, IGA extra, are full-service conventional supermarkets owned by Sobeys. Their primary focus is on customer experience, a wide selection of national and private-label brands (Compliments, Panache), and a strong emphasis on fresh departments. You will often find extensive butcher counters, bakeries, and prepared food sections. They are particularly known for championing local Québec products, as seen with the "Fraise du Québec" promotion. While their base prices are higher than discount stores, their weekly sales can be very competitive, especially on produce and specialty items. The Scene+ loyalty program, shared with Sobeys and Scotiabank, is another key feature for returning customers.

Metro & Metro Plus

Metro and Metro Plus operate in a similar space to IGA. As one of Québec's flagship grocery chains, Metro prides itself on a clean shopping environment, quality fresh products, and a robust private-label lineup including "Irresistibles" and "Selection." Their pricing structure is comparable to IGA's, positioning them as a mid-to-high-tier option. The "Moi" rewards program is Metro's loyalty offering, providing personalized coupons and points on purchases. Like IGA, Metro's value proposition is less about having the absolute lowest price on every item and more about providing a consistent, high-quality one-stop-shop experience.

Maxi & Maxi & Cie

As the Québec-based discount banner of Loblaw Companies, Maxi's mission is simple: to offer the lowest possible prices. The store environment is more basic, with a "no-frills" approach that involves stocking products in their shipping cartons to reduce labour costs. This operational efficiency is passed on to you in the form of lower shelf prices. Maxi is a go-to for stocking up on pantry items, frozen foods, and household goods. It also benefits from Loblaw's powerful private-label brands, No Name and President's Choice, and is integrated into the widely used PC Optimum loyalty program. As our basket comparison shows, Maxi consistently delivers the lowest total bill, making it a top choice for budget-conscious shoppers. You can explore their offerings further at a store like the Maxi & Cie at 900 Bd du Lac.

Super C

Super C is Metro Inc.'s answer to Maxi. It operates on a similar discount model, promising "toujours à bas prix" (always low prices) to its customers. Super C competes directly with Maxi on price for everyday essentials and often features aggressive sales on fresh produce and meat. While it may have a slightly smaller selection than its conventional counterpart, Metro, it provides a powerful combination of value and quality. For shoppers loyal to the Metro ecosystem but seeking lower prices, Super C is the ideal choice. It does not have its own loyalty program, focusing instead on delivering upfront savings on the shelf.

How to Maximize Your Savings Using AI and Price Tracking

While traditional methods like clipping coupons and browsing flyers are still useful, modern technology offers a far more powerful and efficient way to reduce your grocery bill. Using an AI-powered price intelligence platform can transform your shopping habits and unlock savings you might otherwise miss.

The most significant advantage is moving beyond weekly flyers. Flyers only advertise a small percentage of a store's total inventory. Real-time price tracking tools, like eezly, scan the prices of over 196,000 products across 2,700 stores. This gives you a complete picture, allowing you to compare the price of any item on your list, not just the featured specials. You can discover that an unadvertised item at one store is still cheaper than a "sale" item at another.

Building your shopping list within an AI-powered app adds another layer of strategy. Instead of just listing what you need, you can let the technology do the comparison work. For instance, you can create your weekly list on a platform like eezly, and it will automatically calculate the total cost of that exact basket at each nearby store. This instantly answers the question of where you should shop to get the lowest total bill, removing all guesswork. You can find the best current prices on the eezly deals page.

Furthermore, connecting your shopping list to a meal plan is one of the most effective ways to combat food waste and overspending. AI can help here, too. By analyzing the week's best deals, an intelligent system can suggest recipes and build entire AI-optimized meal plans around discounted ingredients. If chicken breast and bell peppers are on sale, the system will recommend meals that use them, ensuring you are buying what is most affordable and using what you buy. This strategic approach prevents impulse purchases and ensures every dollar is spent effectively.

Understanding Seasonal Shopping in Québec

Aligning your grocery shopping with the seasons, especially in a province with a rich agricultural landscape like Québec, is a fundamental strategy for saving money and enjoying higher-quality food. When produce is in season locally, the supply is abundant, transportation costs are minimal, and the prices drop significantly.

July is a prime example of this principle in action. It is the peak season for Québec strawberries ("fraises du Québec"), which is why you see them featured so prominently in sales at stores like IGA. As the month progresses and August approaches, you will see similar price drops for local raspberries, blueberries, sweet corn ("blé d'inde"), field tomatoes, and various greens. Shopping for these items during their peak not only saves you money but also provides you with produce at its freshest and most flavourful.

Conversely, buying produce out of season guarantees you will pay a premium. For example, purchasing strawberries in January means you are paying for fruit that has been grown thousands of kilometers away in a different climate and shipped to Québec, incurring significant transportation and storage costs. By planning your meals around what is currently being harvested in the region, you can naturally reduce your grocery expenses. A great complementary strategy is to visit local farmers' markets, like Québec City's Grand Marché, for the freshest items, while using a tool like eezly to ensure the market prices are competitive with the weekly supermarket sales.

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