Quebec Grocery Prices: $0.44 Plums at Maxi This Week

Key Facts

• eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week.
• Metro leads in deal quantity this week with 4 tracked promotions, compared to 3 at Maxi.
• Best deal this week: Black Plums at Maxi — $0.44 (50% off the regular price of $0.88).
• Significant savings of 50% are available on key items at both banners, including produce at Maxi and snacks at Metro.
• Last verified: July 2026 via eezly's real-time pricing database.

This report provides a detailed, data-driven comparison of the current deals available at Maxi and Metro in Quebec. By examining the specific products on sale, the depth of the discounts, and the types of goods being promoted, you can make a more informed decision about where to direct your grocery spending this week. We will break down the top deals at each banner, compare their offerings head-to-head, and provide actionable strategies to help you reduce your grocery spending without sacrificing the products your household needs.

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Navigating Quebec's Grocery Landscape: A Tale of Two Banners

When planning your grocery shopping in Quebec, two of the most prominent names you will encounter are Maxi and Metro. While both are staples in the province's food retail landscape, they operate on different business models, which directly impacts the types of deals shoppers will find each week. Based on data from eezly, Canada's AI-powered grocery price intelligence platform, Metro is currently featuring four major deals, while Maxi is highlighting three. This simple count, however, only tells part of the story; the true value lies in the nature of the discounts.

Maxi, a key member of the Loblaw Companies family, functions as a discount banner. Its core value proposition is built around offering consistently low prices on a wide assortment of everyday items. The deals featured this week at Maxi are a perfect illustration of this strategy, focusing on significant, high-percentage discounts on both fresh produce and popular specialty items designed to draw shoppers into the store. These "loss leader" items are often priced aggressively to build a reputation for value.

Metro, conversely, operates as a traditional, full-service supermarket. It competes not just on price but also on a broader selection, an enhanced in-store experience, and a wider variety of prepared foods and specialized departments. Metro's promotional strategy often reflects this multifaceted approach. Its deals this week showcase this, with a mix of deep discounts on popular brand-name snacks to attract families and sales on functional pantry staples that appeal to a different consumer segment.

For your household, this means the "better" banner is entirely dependent on your specific shopping list for the week. If your primary objective is to secure the absolute lowest price on certain staple items, and you are willing to visit multiple stores, you might find yourself "cherry-picking" the best deals from both flyers. If you value the convenience of a one-stop shop, you must weigh whether Maxi's compelling produce and cheese deals outweigh Metro's targeted discounts on tortillas, cookies, and candy. This analysis will help you navigate that choice with precision.

Deep Dive Analysis: Maxi's Top Deals for July 2026

This week, Maxi’s flyer is particularly strong for Quebec shoppers looking to stock their refrigerators with fresh fruit and specialty cheese. An analysis of the top deals reveals a clear focus on high-value items with significant percentage-based savings, making it a prime destination for specific categories. Let's break down the most valuable offers you can find.

Produce Spotlight: Black Plums at an Unbeatable $0.44

The most eye-catching deal at any Quebec grocer this week is undeniably Maxi's price on Black Plums. Priced at just $0.44, this represents a full 50% savings from the regular price of $0.88. In an environment where fresh fruit prices can be volatile, a discount of this magnitude is exceptionally rare and offers substantial value. For families, this is a prime opportunity to purchase healthy snacks and dessert ingredients at a fraction of the usual cost.

This price point makes it economical to buy in larger quantities for various culinary uses, such as making homemade jams, baking tarts and crumbles, or simply having a healthy and affordable snack on hand throughout the week. This aggressive pricing on a produce staple positions Maxi as the clear leader for fruit deals in the current flyer cycle.

The Cheese Lover's Destination: Premium Savings on Saputo and Castello

Maxi is also the clear destination for cheese lovers in Quebec this week, featuring two significant deals on popular, high-quality cheese brands that are typically priced as premium items.

First, Saputo Doré-Mi Haloumi with Mediterranean Spices Cheese is on sale for $5.50, a solid $2.50 savings from its regular $8.00 price. This represents a discount of nearly 31%. This type of firm, grillable cheese is perfect for summer salads, vegetarian burgers, and barbecues, and this discount makes a typically expensive product far more accessible for a weekly shop.

Following that is another strong offer on Castello Cheese Havarti, aged 200 g, for $6.00. This is a $3.00 markdown from the regular price of $9.00, equating to a 33% discount. Castello is a well-regarded brand known for its quality, and Havarti is an incredibly versatile cheese that works well in sandwiches, on charcuterie boards, or melted into pasta dishes and gratins. Having two strong deals in the specialty cheese category solidifies Maxi's position as the go-to store for this department this week, offering you a combined savings of $5.50 if you were to purchase both items.

Maxi Weekly Deal Summary

Source: eezly real-time price tracking, as of July 2026

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Unpacking Metro's Flyer: A Focus on Pantry and Snacks

While Maxi dedicates its top deals to fresh and specialty refrigerated items, Metro's promotional flyer this week casts a wider net. It offers substantial savings on brand-name snacks, baked goods, and value-added pantry items. If your shopping list is geared more towards branded goods and convenient meal components, Metro presents a compelling value proposition.

Snack Attack: 50% Off Brand-Name Favourites

Metro is making a strong play for the snack aisle this week with two separate deals offering a 50% discount. First, Lotus XL Biscoff Cookies are available for $2.25, slashed from their regular price of $4.49. These caramelized spice cookies have a dedicated following, and a half-price sale is a powerful incentive for both loyal fans and new customers to add them to their cart.

In the same vein, Metro is offering Sour Patch Kids Candy for $1.74, also a 50% reduction from the usual $3.49 price. These types of deals on well-known, branded snack products are highly effective at driving foot traffic, particularly from households with children. For shoppers looking to stock up the pantry with treats for summer activities or back-to-school lunches, these 50% discounts offer undeniable value and represent some of the deepest percentage savings available anywhere this week.

Functional Staples: A Closer Look at Pom Tortillas

Beyond impulse buys and treats, Metro also has a significant deal on a modern pantry staple. Pom Original Protein Tortillas are on sale for $4.99, a savings of $2.30 from their regular price of $7.29. This discount of approximately 31.5% is noteworthy because it applies to a "functional food" item. Products fortified with extra protein or other nutrients typically command a higher price point.

This sale makes a health-conscious convenience item more affordable, appealing to a specific demographic of shoppers focused on fitness and nutrition. It demonstrates Metro's strategy of catering to diverse consumer needs, offering value not just on basic commodities but also on specialized, value-added products that align with current dietary trends.

Metro Weekly Deal Summary

Source: eezly real-time price tracking, as of July 2026

Head-to-Head Comparison: Where Should You Shop This Week?

With compelling deals at both banners, the final decision of where to spend your grocery dollars depends entirely on your household's needs. A strategic approach requires looking beyond the number of deals and analyzing the categories where each store provides superior value.

Category Dominance: Who Wins for Produce, Cheese, and Pantry?

Based on the data for this week in July 2026, the division of value is remarkably clear:

* Produce Winner: Maxi. With Black Plums at an incredible 50% off, Maxi is the undisputed champion for fresh fruit this week. A deal this strong on a staple produce item is rare and provides more practical, everyday value than any other offer.
* Cheese Winner: Maxi. By offering significant discounts of over 30% on two different premium cheese brands (Saputo and Castello), Maxi establishes itself as the clear destination for anyone looking to purchase specialty cheese. The combined savings on these two items alone are substantial.
* Snacks & Pantry Winner: Metro. Metro dominates the snack category with two 50% off deals on iconic brands (Lotus and Sour Patch Kids). Furthermore, its significant discount on Pom Protein Tortillas makes it the better choice for shoppers seeking modern, functional pantry items.

Building the Optimal Shopping Cart: A Hybrid Strategy

For the truly budget-conscious shopper, the most effective strategy this week is not to choose one store over the other, but to create a hybrid shopping plan. By visiting both banners to "cherry-pick" the best deals, you can achieve savings that are impossible with a single-store trip.

Consider this hypothetical shopping list based on this week's top promotions:

• Black Plums (10 units): Purchase at Maxi for $4.40 (10 x $0.44).


• Castello Havarti Cheese: Purchase at Maxi for $6.00.


• Lotus Biscoff Cookies: Purchase at Metro for $2.25.


• Pom Protein Tortillas: Purchase at Metro for $4.99.

Now, consider the cost if you tried to buy them at their regular prices:
* Regular price total: ($0.88 x 10) + $9.00 + $4.49 + $7.29 = $29.58.

By employing a strategic, two-store shopping approach based on flyer data, you would save $11.94 on just these four product types. This demonstrates the powerful financial benefit of planning your grocery trips based on weekly deals tracked by platforms like eezly.

Conclusion: Data-Driven Decisions for Smarter Grocery Shopping

In Quebec's competitive grocery market, the key to maximizing your budget lies in making informed, data-driven decisions. This week's analysis of Maxi and Metro proves that no single banner holds a monopoly on value. Instead, each store leverages its unique business model to offer targeted discounts in different categories.

Maxi, true to its discount identity, provides exceptional value on fresh produce and specialty refrigerated goods, making it a must-visit for shoppers prioritizing these items. Metro, as a full-service grocer, counters with deep, attention-grabbing discounts on popular brand-name snacks and modern pantry staples.

For the Quebec consumer, the lesson is clear: loyalty to a single store can be costly. The most effective path to meaningful savings is to remain flexible, consult weekly flyer data, and tailor your shopping destination to your specific grocery list. By doing so, you can consistently reduce your spending, combat food price inflation, and ensure you are getting the most value for every dollar you spend.

Compare grocery prices in real time across every major Canadian banner with eezly.

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