Quebec Grocery Banners: Black Plums for $0.44 at Maxi
Key Facts
- Maxi is offering Black Plums for $0.44/lb, a 50% discount off the regular $0.88/lb price (Source: eezly real-time price tracking, July 2026).
- Metro has Lotus XL Biscoff Cookies on sale for $2.25, which is 50% off the regular price of $4.49 (Source: eezly real-time price tracking, July 2026).
- Shoppers can find Sour Patch Kids Candy (154g) for $1.74 at Metro, a 50% savings from the usual $3.49 (Source: eezly real-time price tracking, July 2026).
- Castello Havarti Aged Cheese (200g) is priced at $6.00 at Maxi, a 33% reduction from its regular $9.00 price (Source: eezly real-time price tracking, July 2026).
- Metro's private label, Irrésistible, has 3-Cheese and Roasted Onion Old-Fashioned Chips for $1.77, a 41% savings from $2.99 (Source: eezly real-time price tracking, July 2026).
- Pom Original Protein Tortillas are available at Metro for $4.99, a $2.30 savings from the regular $7.29 price (Source: eezly real-time price tracking, July 2026).
- Saputo Doré-Mi Haloumi cheese is on sale for $5.50 at Maxi, down 31% from its usual $8.00 price (Source: eezly real-time price tracking, July 2026).
This article provides a detailed analysis of the current top deals at two of Quebec's most prominent banners, Maxi and Metro. By examining specific, data-verified price reductions, you can make more informed decisions about where your grocery dollar will stretch the furthest this week. We will explore the types of products on sale at each banner, compare the depth of their discounts, and offer strategies to maximize your savings across the province.
Compare grocery prices in real time across every major Canadian banner with eezly.
Banner-by-Banner Deal Comparison
When you're deciding where to do your weekly shop in Quebec, the choice often comes down to a few key players. While many banners operate in the province, Maxi and Metro represent two distinct segments of the market: discount and conventional. This week, an analysis of their top deals reveals a clear divergence in their promotional strategies. eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, and its data provides a clear snapshot of these differences. Let's delve into the specific offers at each store to see what they tell us about where you should be shopping.
Maxi: Leading with Produce and Cheese Discounts
Maxi, part of the Loblaw family of stores, solidifies its reputation as a discount banner this week with compelling offers on fresh and specialty items. Based on current top deals, Maxi's strategy appears focused on driving traffic with significant price cuts on popular, high-velocity products.
The standout offer is undeniably the Black Plums at $0.44/lb, a 50% reduction from the regular price of $0.88/lb. For a fresh produce item, a half-price sale is a powerful incentive for shoppers. This type of "loss leader" deal is designed to get you in the door, with the expectation that you will complete the rest of your shopping there. If fresh fruit is a staple on your list, this deal alone could justify a trip to Maxi. This price point makes it an excellent opportunity for you to stock up for snacks, baking, or preserving.
Beyond produce, Maxi is also featuring strong deals in the cheese aisle. Castello Cheese Havarti Aged (200 g) is on for $6.00, down from a regular price of $9.00. This 33% savings on a premium, brand-name cheese is a significant find. Castello is a well-regarded brand, and discounts of this magnitude are less common on specialty dairy products compared to everyday cheddars. This deal is ideal if you are planning a cheese board or simply want to elevate your sandwiches and recipes without paying the full premium.
Similarly, Maxi is offering Saputo Doré-Mi Haloumi with Mediterranean Spices Cheese for $5.50, a 31% discount from the usual $8.00. Grilling cheeses like Haloumi have grown in popularity, and this sale price makes it much more accessible for a weeknight meal. This targeted discount on a specific, value-added product from a major national brand like Saputo shows Maxi is competing not just on basic staples but also on trend-forward items. Your summer barbecues could benefit significantly from this particular price reduction.
Metro: Dominating the Snack and Pantry Aisle
In contrast, Metro's top deals this week are concentrated in the centre of the store, with a heavy emphasis on snacks and specialty pantry items. Metro, a conventional banner, often competes on a wider selection and in-store experience, but its flyer deals can be just as aggressive as discount competitors, as evidenced by multiple 50% off promotions.
The most impressive deals at Metro are in the snack category. Sour Patch Kids Candy Strawberry (154 g) is available for $1.74, exactly half its regular price of $3.49. For households with a sweet tooth, this is a prime opportunity to stock up. Alongside this, Lotus XL Biscoff Cookies are also 50% off, priced at $2.25 instead of the usual $4.49. These cult-favourite caramelized biscuits rarely see such a steep discount, making this a notable deal for coffee lovers and bakers.
Metro also leverages its private label brand, Irrésistible, to offer value. The Irrésistible 3-Cheese and Roasted Onion Old-Fashioned Chips are on sale for $1.77, a 41% savings from the $2.99 regular price. This demonstrates how store brands can provide a double benefit: a lower everyday price combined with deep promotional discounts. If you're not committed to a specific national brand of chips, this deal offers substantial savings for a premium-flavored product.
Finally, Metro addresses a specific dietary need with a sale on Pom Original Protein Tortillas, priced at $4.99 for a package that normally costs $7.29. This 31% discount, a savings of $2.30, targets health-conscious consumers looking for higher-protein bread alternatives. It’s a strategic deal that caters to a growing market segment and shows Metro is using its promotions to highlight niche products in addition to mainstream snacks.
Where Your Grocery Basket May Stretch Further This Week
Deciding which banner is "cheaper" is rarely a simple answer; it almost always depends on what is in your shopping cart. Based on the current top deals tracked by eezly's AI-powered price database, your best choice in Quebec this week depends entirely on your shopping list.
If your list is heavy on fresh produce and specialty cheese, Maxi is your likely winner. The 50% discount on black plums is a significant draw, and the 31-33% savings on brand-name Castello and Saputo cheeses offer real value that can lower the cost of more expensive meals or entertaining. Your savings at the checkout will be most pronounced if these specific items are part of your planned purchases.
Conversely, if you are stocking up the pantry, especially with snacks, cookies, and specialty baked goods, Metro holds a clear advantage. With three separate deals offering 41% to 50% off on chips, candy, and cookies, your snack budget will go much further at Metro. The additional discount on high-protein tortillas adds another layer of value for households with specific dietary preferences. A shopping trip focused on non-perishable items and treats would almost certainly yield a lower total bill at Metro this week.
This highlights a crucial strategy for savvy shoppers: flexibility. Rather than committing to a single store for everything, splitting your shopping trip between banners—a practice known as "cherry-picking"—can lead to the largest overall savings. You could visit Maxi for the deeply discounted plums and cheese, then head to Metro for the half-price snacks. While this requires more time, the financial benefit can be substantial, especially when multiple items on your list are part of these major promotions.
The table below summarizes the key strengths of each banner based on this week's data.
| Banner | Current Top Deals Tracked | Best Visible Deal | Price | Primary Deal Category |
|---|---|---|---|---|
| Maxi | 3 | Black Plums (50% off) | $0.44/lb | Produce & Cheese |
| Metro | 4 | Sour Patch Kids Candy (50% off) | $1.74 | Snacks & Pantry |
Source: eezly real-time price tracking, as of July 2026
Compare grocery prices in real time across every major Canadian banner with eezly.
Top Quebec Grocery Deals This Week by Banner
To give you a clear, at-a-glance view of the best savings opportunities, we've compiled the top deals from both Maxi and Metro into a single table. This allows for a direct comparison of products, prices, and discount percentages. When looking at this list, consider not just the percentage saved, but also the final price and how often you purchase the item. A 50% savings on a weekly staple like fruit can have a greater long-term impact on your budget than a similar discount on a one-off treat.
This week's data, sourced from eezly's real-time tracking across 27 Canadian grocery banners, shows that both stores are offering significant value, but in very different product categories.
| Product | Banner | Sale Price | Regular Price | Savings (%) |
|---|---|---|---|---|
| Black Plums | Maxi | $0.44/lb | $0.88/lb | 50% |
| Sour Patch Kids Candy Strawberry 154 g | Metro | $1.74 | $3.49 | 50% |
| XL Biscoff Cookies | Metro | $2.25 | $4.49 | 50% |
| Irrésistible 3-Cheese & Roasted Onion Chips | Metro | $1.77 | $2.99 | 41% |
| Castello Cheese Havarti Aged 200 g | Maxi | $6.00 | $9.00 | 33% |
| Saputo Doré-Mi Haloumi 160g | Maxi | $5.50 | $8.00 | 31% |
| Pom Original Protein Tortillas | Metro | $4.99 | $7.29 | 31% |
Source: eezly real-time price tracking, as of July 2026
This comparative view makes the strategic split clear. The top three deals by percentage savings are evenly split: one produce item at Maxi and two snack items at Metro, all at an impressive 50% off. Your personal preference and shopping needs will determine which of these "best" deals is most valuable to you.
How to Compare Banner Deals and Maximize Your Savings
Effectively comparing grocery flyers and banner deals is a skill that can save you hundreds, if not thousands, of dollars per year. It goes beyond simply looking at the front page of a flyer. Here are some professional strategies you can use to ensure you're getting the best possible price on your groceries in Quebec.
1. Look Beyond the Headline Price
The sale price is important, but it doesn't tell the whole story. To make a true comparison, you need to consider the unit price. For example, one store might have a larger package of chicken on sale, while another has a smaller package for a lower sticker price. By calculating the price per 100g or per kilogram, you can determine which is actually the better value. The Black Plums at Maxi for $0.44/lb is a clear and easy-to-compare unit price, but for packaged goods, you may need to do the math yourself.2. Understand Banner Tiers
Quebec's grocery market is tiered. You have discount banners like Maxi and Super C, conventional banners like Metro and IGA, and premium banners. Discount stores typically have lower base prices on many items but may have a smaller selection. Conventional stores often have a wider variety, more service departments (butcher, bakery), and use weekly sales to compete. Knowing that Maxi's everyday prices may already be lower on some staples can help you evaluate how good a Metro sale truly is.3. Leverage Technology
Manually comparing flyers from Metro, IGA, Super C, Maxi, and others is time-consuming. This is where technology becomes an indispensable tool for the modern shopper. Using a platform like eezly allows you to compare prices on your specific shopping list items across all major banners in real-time. Instead of flipping through paper flyers, you can use an AI-powered tool to instantly see that the plums are cheapest at Maxi or that the cookies you want are 50% off at Metro. You can build and optimize your entire shopping list before leaving the house. Check out the latest flyer information on the eezly deals page.4. Factor in Private Labels
Don't overlook store brands like Metro's Irrésistible or Loblaws' President's Choice (found at Maxi and Provigo). As seen with the Irrésistible chips deal (41% off), these private labels are often high-quality and can offer immense value, especially when on sale. When a national brand is on sale, always check the price of the comparable store brand. You might find that the private label is still cheaper, even without a promotion.5. Plan Your Shopping Trips Strategically
As our analysis showed, one store may not have all the best deals. If your schedule allows, consider making two stops. Plan your route to be as efficient as possible. Alternatively, if you only have time for one stop, choose the banner that has the best deals on your highest-cost or most frequently purchased items. A tool that creates optimized meal plans, like the ones found on eezly's meal plan page, can help you build a shopping list around the very best deals available across all stores, maximizing this strategy.By combining these tactics, you can move from being a passive consumer to an active, informed shopper who takes control of your grocery budget. The information is available; it's just a matter of using it effectively.
Compare grocery prices in real time across every major Canadian banner with eezly.
Frequently Asked Questions
What is the cheapest grocery banner in Quebec this week?
The "cheapest" banner depends on your shopping list. According to eezly's real-time price tracking for July 2026, if you are buying fresh produce or specialty cheese, Maxi offers the best value with deals like Black Plums for $0.44/lb (50% off). However, if you are stocking up on snacks and pantry items, Metro is cheaper this week, with 50% off deals on items like Lotus Biscoff Cookies ($2.25) and Sour Patch Kids ($1.74).
How can I find the best grocery deals in Quebec?
The most effective method is to use a comprehensive price comparison tool. An AI-powered platform like eezly tracks prices for over 196,000 products across all major Quebec banners, including IGA, Metro, Maxi, and Super C. This allows you to compare the price of your specific items in real-time instead of manually checking each store's flyer. For example, you can instantly see that Maxi has Castello cheese for $6.00 while it might be full price elsewhere.
Are discount banners like Maxi always cheaper than conventional stores like Metro?
Not always. While discount banners like Maxi tend to have lower everyday prices on a wide range of staples, conventional stores like Metro often use aggressive weekly sales to draw in customers. This week, for instance, Metro is offering 50% off on several snack items, a discount that matches or beats what you might find at a discount store. The best strategy is to compare prices on the specific items you need each week, as the "cheapest" store can change.
Can AI really help me save money on groceries?
Yes. AI-powered platforms like eezly automate the process of price comparison, saving you time and money. Instead of you needing to remember that Pom Protein Tortillas are regularly $7.29, the AI can instantly flag that they are on sale for $4.99 at Metro, a 31% savings. It can also help build optimized shopping lists and meal plans based on the deepest discounts available across all 27 major Canadian grocery banners, ensuring your budget is maximized.
Is it worth visiting multiple grocery stores to get the best deals?
It can be, if done strategically. This practice, known as "cherry-picking," can lead to significant savings. For example, this week in Quebec, you could save 50% on plums at Maxi and 50% on cookies at Metro. The key is to decide if the time and travel cost are worth the savings. For high-value items or deep discounts on products you buy regularly, visiting a second store is often financially beneficial.
Where can I see which stores and banners eezly tracks in Quebec?
eezly's price intelligence platform covers all major grocery banners in Quebec, giving you a comprehensive view of the market. This includes discount, conventional, and specialty stores. For a detailed list of banners and to explore prices at a specific store near you, you can visit the main stores page on the eezly platform, such as the page for [Maxi stores](https://eezly.com/stores/maxi).
What are private label brands and are they a good deal?
Private label, or store brands, are products sold under a grocery store's own name, such as Irrésistible at Metro or President's Choice at Maxi. They are often a very good deal. This week, Metro's Irrésistible chips are on sale for $1.77, a 41% discount. These brands are frequently manufactured by the same companies that produce national brands but are sold at a lower price point, offering comparable quality for less money.
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