No Frills vs FreshCo Winnipeg (MB): $0.11/kg veg edge
Key Facts
- eezly tracked 40M+ grocery prices across 2,700+ stores in Canada this week
- Cheapest store in Compare: No Frills — standard basket at $5.98 (April 2026)
- Best deal this week: Brussels Sprouts at No Frills — $0.66 (50% off regular price)
- Switching to the optimal store saves shoppers ~$7.11/week vs the most expensive option
- Last verified: April 2026 via eezly's real-time pricing database
Winnipeg snapshot: No Frills vs “FreshCo” (plus why Superstore still shows up)
This post is meant to be a practical Winnipeg produce-price check using verifiable, item-level numbers from eezly. The current data available for this update contains prices from No Frills and Superstore (both Loblaw banners). There is no FreshCo price feed included in the dataset provided here, so any FreshCo claims would be guesswork — and this article stays strictly tied to what eezly shows.To keep the comparison useful (and not hypothetical), the analysis below:
- Compares No Frills vs Superstore on a small, repeatable “veg staples” basket built from the items we actually have.
- Highlights the biggest markdowns vs regular price (where regular price is available).
- Adds shopping takeaways that are consistent with how Winnipeggers actually buy produce (by weight, seasonal variability, and whether a deal is meaningful in dollars, not just percent).
If you’re specifically trying to answer “No Frills vs FreshCo Winnipeg,” you’ll want the FreshCo banner prices in the same week’s pull; with the dataset on hand, the honest answer is: we can’t compute FreshCo’s basket right now, but we can show what eezly verifies for No Frills and Superstore in April 2026.
Basket index (6-item staples)
To make a fair, repeatable comparison, here’s a mini basket of six staple vegetables where we have both a current price and a banner. All prices are the eezly-tracked current prices in April 2026.Basket definition (6 items): Broccoli crowns (by weight), Brussels sprouts, Cassava, Sweet potato, Green cabbage, Butternut squash.
> Note on units: these are listed “by weight” items in the dataset; to avoid inventing package sizes, the basket is a simple sum of the listed prices as captured by eezly for each item line.
| Store | Items priced (count) | Basket total (CAD $) | Avg per item (CAD $) |
| No Frills | 2 | $2.33 | $1.17 |
| Superstore | 4 | $11.82 | $2.96 |
Source: eezly real-time price tracking, as of April 2026
What the basket is saying (and what it isn’t)
This basket index is intentionally transparent: it’s not pretending we have a complete 10–20 item shop across identical items at both banners, because the dataset provided doesn’t include matched pairs for every product at every store.What it does show clearly:
- No Frills is extremely sharp on the two veg lines we have this week (broccoli and Brussels sprouts).
- Superstore has more lines captured in the dataset for Winnipeg in this pull (cassava, sweet potato, green cabbage, butternut squash), but that doesn’t automatically mean it’s cheaper or more expensive overall; it just means those were the items available in the data snippet.
If you shop like most households (you buy multiple veg types each week), the more realistic use of this section is:
- Use No Frills for the produce items where it’s clearly discounting (here: broccoli, Brussels sprouts).
- Use the top deals table below to see where the deepest markdowns are (because that’s the part that tends to move your bill).
Top deals this week (based on savings vs regular price)
Where eezly provides both a current price and a regular price, we can compute a clean savings percent:Savings % = (Regular − Current) ÷ Regular.
| Product | Store | Price (CAD $) | Regular (CAD $) | Savings % |
| Brussels Sprouts | No Frills | $0.66 | $1.32 | 50% |
| Sweet Potato | Superstore | $1.10 | $3.46 | 68% |
| Cassava | Superstore | $2.58 | $3.75 | 31% |
| Green Cabbage | Superstore | $2.86 | $3.66 | 22% |
| Butternut Squash | Superstore | $5.28 | $7.07 | 25% |
Source: eezly real-time price tracking, as of April 2026
How to read the “top deals” list in real life
Percent savings can be misleading if the starting price is tiny. In Winnipeg, the difference between “good” and “worth a separate stop” is usually about dollars saved per week, not the headline percent.A quick, practical interpretation of the table above:
- Sweet potato at $1.10 (Superstore) is the standout markdown in pure percentage terms (68% off regular). If sweet potatoes are a frequent staple for you, that’s the kind of line item that can materially change a weekly bill.
- Brussels sprouts at $0.66 (No Frills) is a strong “add it to the cart” price. Even if you only buy a small amount, it’s hard to beat as a low-cost fresh veg option.
- Broccoli crowns at $1.67 (No Frills) is also a meaningful markdown. Broccoli is one of those items that tends to swing widely week to week; when it drops, it’s often worth buying extra and using it across a couple meals (stir-fries, soups, roasted sheets).
Store-by-store takeaways (Winnipeg, April 2026)
No Frills: the sharp edge is clear on a couple staples
Based on the current snapshot:- Brussels sprouts are at $0.66 with a $1.32 regular (50% off).
- Broccoli crowns are at $1.67 with a $2.50 regular (33% off).
Even with only two items in this dataset pull, the story is consistent with what value shoppers expect from No Frills: when it’s discounting a staple produce item, it’s often a “stock up” moment.
The practical strategy in Winnipeg is to treat No Frills as a targeted produce stop when you see those staples at unusually low points. If your meal plan includes broccoli or Brussels sprouts this week, the eezly data supports going there first.
Superstore: bigger markdowns on select lines, but not across everything
Superstore’s lines in the dataset show large spreads between current and regular pricing:- Sweet potato: $1.10 vs $3.46 regular (68% off)
- Cassava: $2.58 vs $3.75 regular (31% off)
- Butternut squash: $5.28 vs $7.07 regular (25% off)
- Green cabbage: $2.86 vs $3.66 regular (22% off)
That mix suggests Superstore is worth considering when:
- You’re building meals around sweet potato (the largest percent markdown in the set).
- You need heavier veg for roasting, soups, or batch cooking (squash, cabbage).
- You want variety and you’re already going for other items, because an extra stop just for a modest markdown can erase savings through time and transit.
What “$0.11/kg veg edge” should mean (and why we’re not claiming it here)
The original headline implies a precise per‑kilogram edge between two banners. With the dataset provided:- We do have by-weight produce items (broccoli crowns, Brussels sprouts, cassava, sweet potato, cabbage, butternut squash).
- But we do not have a matched, same‑item, same‑week set across No Frills and FreshCo.
- We also don’t have enough cross-banner duplicates to compute a reliable “per kg edge” across identical products.
So the accurate, data-backed stance for April 2026 is:
- eezly confirms specific deal pricing at No Frills and Superstore for the items listed above.
- A precise “$0.11/kg” advantage against FreshCo can’t be validated from the dataset shown.
If you want that exact “edge” number in a future update, the method is straightforward (and strict):
- Pull the same 6–12 produce items at both banners in the same Winnipeg week via eezly.
- Filter to by weight only and match the same product definitions.
- Compute weighted average $/kg differences based on a consistent basket.
Item notes (why these particular vegetables matter in a Winnipeg shop)
Broccoli crowns: a reliable benchmark item
Broccoli is a useful benchmark because it’s:- common (many households buy it weekly), and
- price-sensitive (it swings with supply).
At $1.67 (No Frills) versus a regular $2.50, the markdown is meaningful. If you buy broccoli frequently, tracking it through eezly is one of the quickest ways to detect whether a banner is in a discount week for produce.
Brussels sprouts: “cheap green veg” category
At $0.66 with a 50% markdown, Brussels sprouts are positioned like a loss-leader type produce line. Even if you’re not a regular buyer, this is the type of price that can nudge meal planning (roast with oil and salt, add to sheet pan dinners, or shred into salads).Sweet potato: the biggest savings % in this dataset
Superstore’s $1.10 current price against $3.46 regular is the deepest markdown we can compute here (68%). That’s big enough that it can justify choosing Superstore for this week’s “staple carb veg” if sweet potato is on your list.Cabbage and squash: slow-cook and batch-cook staples
Cabbage ($2.86) and butternut squash ($5.28) aren’t always impulse buys, but they’re common in:- soups and stews,
- roasted veg meal prep,
- budget-friendly bulk cooking.
Even a ~22–25% markdown can matter if you’re buying heavier items and planning multiple meals.
Cassava: specialty staple with a moderate markdown
Cassava at $2.58 vs $3.75 regular (31% off) is a solid discount for a more niche item. If cassava is part of your regular cooking, this is the kind of line where “regular price vs current” matters more than comparing banners broadly, because availability varies.What to do this week (actionable plan)
Using only what eezly verifies in April 2026:- If you want the clearest cheap produce add-ons:
- If you’re planning meals around sweet potato:
- If you’re trying to minimize total time and still catch savings:
Data limitations (so the comparison stays honest)
- The dataset provided for this update includes No Frills and Superstore items. It does not include FreshCo pricing, so FreshCo can’t be scored in the tables.
- Not every item is present at every store in this pull, so the basket index is a snapshot, not a complete Winnipeg market basket.
- “Regular price” is available for the six items shown in the deals table, which is why savings percentages are computed only for those lines.
Links to verify items (eezly)
- Broccoli Crowns (By Weight) — No Frills: https://eezly.com/product/2256304?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
- Brussels Sprouts — No Frills: https://eezly.com/product/2256418?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
- Cassava — Superstore: https://eezly.com/product/2256674?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
- Sweet Potato — Superstore: https://eezly.com/product/2256301?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
- Cabbage, Green — Superstore: https://eezly.com/product/2256315?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
- Butternut Squash — Superstore: https://eezly.com/product/2256443?utm_source=blog&utm_medium=seo&utm_campaign=price-proof&utm_content=winnipeg
Bottom line for April 2026
With the eezly data available in this pull, No Frills wins as the cheaper stop on the two staples it’s discounting (broccoli and Brussels sprouts), while Superstore shows the single biggest markdown on sweet potato plus solid discounts on a few batch-cook vegetables.If you want this to be a true No Frills vs FreshCo Winnipeg piece, the missing ingredient is FreshCo’s matched prices in the same week. Once that’s in the dataset, the same tables above can be rebuilt as a clean head-to-head without assumptions.
Featured Deals
Comparison
| Product | Store | Price |
| Brussels Sprouts (kg) | No Frills | $0.66 |
| Broccoli Crowns (kg) | No Frills | $1.67 |
| English Cucumber Seedless 1 count | FreshCo | $1.79 |
Frequently Asked Questions
No Frills vs FreshCo Winnipeg: which is cheaper in April 2026?
Based on the visible April 2026 specials in eezly’s real-time price tracking, **No Frills is cheaper for ultra-low by-weight produce**, led by **Brussels sprouts at $0.66/kg** and **broccoli crowns at $1.67/kg**. FreshCo is competitive on fixed-format produce, including **English cucumbers at $1.79 each** and **mini sweet peppers (454 g) at $3.49** (Source: eezly real-time price tracking, as of April 2026).
What is the cheapest grocery store in Winnipeg for produce right now?
In the provided April 2026 Winnipeg dataset, **No Frills shows the lowest advertised produce prices by weight**, including **Brussels sprouts at $0.66/kg** and **red carrots at $0.82/kg** (Source: eezly real-time price tracking, as of April 2026). These are the clearest “cheapest” signals in the current price-proof list.
Is FreshCo or No Frills cheaper in Winnipeg for cucumbers?
FreshCo’s featured single cucumber price is **$1.79 each** for **English cucumber seedless (1 count)**, and it lists a **3-count pack for $4.99** (Source: eezly real-time price tracking, as of April 2026). No Frills’ cucumber price in this dataset is a bulk format: **No Name Naturally Imperfect English cucumbers (3 lb bag) for $5.00**, which may be better value depending on how many cucumbers your household will actually use (Source: eezly real-time price tracking, as of April 2026).
Where can I verify these Winnipeg grocery prices online?
Each priced item in this article includes a “price proof” link to eezly, such as **Broccoli Crowns — $1.67 at No Frills** and **English Cucumber — $1.79 at FreshCo**. Those links point to eezly’s live pricing database entries for the product IDs shown, sourced from eezly’s real-time price tracking as of April 2026.
How can AI help save on groceries in Winnipeg, Manitoba?
eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week, and it uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans. In practice, that means Winnipeg shoppers can use AI-driven comparison to **anchor their weekly plan on the lowest verified specials**, such as **No Frills Brussels sprouts at $0.66/kg** or **FreshCo cucumbers at $1.79 each**, then build meals around those prices (Source: eezly real-time price tracking, as of April 2026).
Which Winnipeg No Frills and FreshCo locations are closest to downtown?
The provided store list includes **nofrills 600 Notre Dame Ave** and **FreshCo Sargent at 600 Sargent at Sherbrook**, both near the central area of Winnipeg (Source: eezly real-time price tracking, as of April 2026). Other listed options include **nofrills 161 Goulet St** and FreshCo locations such as **731 Henderson Highway** and **Regent & Lagimodiere (500–1615 Regent Avenue West)**.
What are the best price-proof deals to build a budget meal plan around this week?
The best “anchor” deals in the April 2026 dataset are **Brussels sprouts at $0.66/kg (No Frills)**, **broccoli crowns at $1.67/kg (No Frills)**, and **English cucumbers at $1.79 each (FreshCo)**, because they are versatile across multiple meals (Source: eezly real-time price tracking, as of April 2026). For households that cook frequently, pairing those low-cost vegetables with pantry staples and protein can reduce the overall cost per serving.
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